BEST PRACTICES

7 B 2 B W E B S I T E

T O E N H A N C E Y O U RO N L I N E P R E S E N C E

80% of companies implementing

B2B e-commerce believe that their

customer expectations have

changed due to B2C practices.

F R O S T & S U L L I V A N

Put each customer at the center of their digital experienceand deliver the cross-device, personalization experiencethat engages buyers, delivers increased conversion andcreates long-term, loyal relationships

T A K E AW A Y :

Home Page

"52% of B2B buyers

say they expect half

of their purchases to

be made online by

2018" -The Future of Commerce

T A K E AW A Y :Welcome back customers.Personalize based on past shopperbehavior and user segment. Showtrending or most popular itemsbased on engagement by sitevisitors

Dynamic Offers &Recomendations

Recently Viewed

T A K E AW A Y :Show trending or most popularitems based on engagement bysite visitors. Allow visitors topick up where they left off;share wisdom of othercustomers

"Customers now expect

all companies to deliver

products and services

quickly, with a seamless

experience comparable

to Amazon or Apple"-McKinsey on Business Technology

Alternatives

Dynamic Promotions

T A K E AW A Y :Showcase the best contentbased on what your know aboutthe buyers preferences. This caninclude dynamicallyrecommended products, links,content and offers displayed inreal time throughout the siteexperience

"Nearly 3/4 of online

consumers get frustrated

with websites when

content (e.g. offers, ads,

promotions) appears that

has nothing to do with

their interests"-Janrain & Harris Interactive

Batch-&-Blast email days areover; stand out in crowdedinboxes by offering personalizedcontent and productrecommendations

"Personalized emails improve click-through

rates by an average of 14% & conversion rates

by 10%" -Aberdeen Group

Combine withAn Offer

Email

T A K E AW A Y :"74% unsubscribe from

email lists because of

irrelevant content"-Forrester

"76% of B2B buyers listed

Enhanced Search as one

of their top three features,

with 48% of B2B sellers

citing enhanced search as

a top technology priority"

Your customers are searching, butare they finding relevancy on the1st page of search results? Improverelevancy and click through byunderstanding your customerscurrent intent and behavior. WithBaynote, augment results based onuser behavior and conversion KPIs

-Frost & Sullivan

Onsite Search

T A K E AW A Y :

Mobile

Unify the shopper’s experienceacross digital touch points. Show relevant products andoffers as users engage ondifferent devices

"60% of B2B marketers

consider mobile as a “crucial

enabler” and conduit of their

overall sales" -Salesforce

BaynoteZones

T A K E AW A Y :

Mobile Rec's

T A K E AW A Y :Customer data abounds for B2B Marketers, butvery little of this data is used in real-timeinteractions. The BaynoteONE CustomerExperience Profile (CXP) is an online customerdata hub purpose built to drive relevant,personalized experiences for new customers andbrand loyalists no matter how or when theychoose to interact

Use Customer Datato Personalize

-MarketingProfs

"Using data to inform decisions is at the center of

customer centricity. However, executives view the

flood of incoming data as part obstacle and part

opportunity, with 61% of CMOs admitting they

have a long way to go in using big data properly"

-Gallup Customer Engagement knowledge Center

T A K E AW A Y :The more you know, the more you should be able topersonalize the experience to drive higher engagement,conversion and lifetime value.

"A customer who is fully engaged

represents an average 23% premium in

terms of share of wallet, profitability,

revenue, and relationship growth

compared with the average customer"