7 Automotive Marketing Tips & Trends

Download 7 Automotive Marketing Tips & Trends

Post on 23-Jul-2015

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  • Tips & Trends Presented by Pinckney Automotive

    Automotive Marketing Done Right

    7

  • Presented by Pinckney Automotive

    A typical car shopper visits on average 20 24 sites BEFORE they get to your dealership website

    Know Thy Referrers 1

    1: Know Thy Referrers

  • Knowing where your site visitors are coming from gives you an opportunity to target those sites with high visibility advertising and build backlinks.

    Presented by Pinckney Automotive 1: Know Thy Referrers

  • Did you know that consumers engage with a dealership at Least 7 times

    before coming in to purchase?

    Presented by Pinckney Automotive 1: Know Thy Referrers

  • Presented by Pinckney Automotive 2: (Video) Content is King

    (Video) Content is King 2 Couple that with this stat: 9 in 10 auto purchasers visit YouTube.com

    before coming to a dealership.

    It means that if youre not producing videos and being present on YouTube, you may want to reevaluate your

    marketing strategy...

  • Presented by Pinckney Automotive 2: (Video) Content is King

    Its more than just making videos for video sake:

    80% of millennials said video introduced them to the brand 1 in 4 buyers watch at least 1 hour of video

  • Presented by Pinckney Automotive 2: (Video) Content is King

    Create content for different buyers

    The videos that appeal to a 50 year old may not appeal to a 25 year old. Someone who watches a 2 minute

    video may not want to watch a 30 minute video.

  • Presented by Pinckney Automotive 3: Think Outside of the TV

    Think Outside of the TV 3 77% of people are using a device while watching TV:

    Smartphone | Tablet | Laptop

  • Presented by Pinckney Automotive 3: Think Outside of the TV

    Questions to ask your Web Developer: Is your website responsive?

    If not do you have a mobile and tablet friendly version of your site?

  • Questions to ask your Marketing Manager or CMO: Does your advertising target people on different devices? Are you currently taking advantage of the ability to target people

    based on location, demographics, interests, etc.?

    Presented by Pinckney Automotive 3: Think Outside of the TV

  • Be honest, do you send your entire database the same content in an email?

    Presented by Pinckney Automotive 4: Maximize Email

    Maximize Email 4 60% of all marketing that a

    dealership does is not relevant to the consumer.

    The result: 50% of customers disengaging if you fail to provide that relevant

    content.

  • Presented by Pinckney Automotive 4: Maximize Email

    Segment Your Audience: By sending targeted emails your dealership

    can see a 28% lift in conversion rates.

  • Presented by Pinckney Automotive 4: Maximize Email

    Its More Than Words and Images

    A dealership will receive 2 - 3 times higher click

    through rate by adding video to their email blast

    campaign.

  • Presented by Pinckney Automotive 5: Nurture Your Prospects

    72% of auto shoppers are open to influence prior to a purchasing decision Couple this with the earlier stat that customers engage 7 times with a dealership, this gives you plenty of opportunities to provide relevant and valuable information that may convert into a sale.

    Nurture Your Prospects 5

  • Presented by Pinckney Automotive 5: Nurture Your Prospects

    79% of Marketing Leads Never Convert to Sales

    Some folks arent ready to by the minute they come to your site, but just because they

    arent low hanging fruit doesnt mean you should abandon them.

    Using automation send touch emails, newsletters, specials and other offers to try to keep yourself at the front of their minds when they are ready.

  • Presented by Pinckney Automotive 6: Be an Expert Closer

    A typical car shopper visits between 1.2 - 1.4 dealerships In other words: If they come to your dealership they are buyers. Make sure that your sales team is trained in funneling customers towards the decision of purchasing.

    Be An Expert Closer 6

  • Presented by Pinckney Automotive 7: The Value of a Return Customer

    People are hanging onto new vehicles for over 6 years and their used vehicles for 4.2. Your relationship doesnt end and restart 4.2 6 years later though!

    The Value of a Return Customer 7

  • 52% of customers say that ongoing communication from the dealership after purchase has a direct influence on the purchase of their next vehicle. All it takes it keeping in touch with your buyers to create a lifelong customer that will always buy from you and even influence their friends and families to buy from you. The only thing better than a customer is a customer who becomes your dealerships cheerleader.

    Presented by Pinckney Automotive 7: The Value of a Return Customer

  • Trends & Tips 1. Dig into your referral traffic

    2. Leverage the power of video

    3. Ensure that your digital strategy is aligned for all devices

    4. Maximize email conversion with segmentation and multimedia

    5. Nurture leads who may not be ready to buy

    6. Become an expert at closing the sale

    7. Make buyers into lifelong customers

    Presented by Pinckney Automotive

  • Questions? Ready to see results and implement these tips and trends? Let Pinckney Automotive help you! See how weve helped

    other dealerships, dealer groups and OEMs:

    Download one of our FREE case studies