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Page 1: 7 AJ.indd 1111 10/1/15 10:21 PM Výtažková … · Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková ... forever. Gemstone jewelry is ... PM Výtažková

7_AJ.indd 1111 10/1/15 10:21 PMVýtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC

Page 2: 7 AJ.indd 1111 10/1/15 10:21 PM Výtažková … · Výtažková azurováVýtažková purpurováVýtažková žlutáVýtažková ... forever. Gemstone jewelry is ... PM Výtažková

ALO DIAMONDS – A FAMILY GEM

7_AJ.indd 1112-1 10/1/15 10:21 PMVýtažková azurováVýtažková purpurováVýtažková žlutáVýtažková černáPANTONE 424 EC

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There are only a few things in the world whose value

rises as time goes by. Jewels are one of these rare things.

Every piece of jewelry carries the energy of the moments

in life when we received these precious gifts.

Emotions of love and great happiness…these are the reasons

why jewels are priceless. Read on and let us introduce you

to jewelry, which will one day bring these values to your

next generations. We firmly believe that you will find your

next family gem amongst them.

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ALOJZ RYŠAVÝJeweler and owner ALO diamonds

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ALO DIAMONDS - A LIFE’S JOURNEY

Diamonds are forever. Gemstone jewelry is manifestation

of love and respect for those who hold a special place

in our lives. The combination of precious stones and

impeccable craftsmanship creates unique works of art,

the value of which will only grow with the passing years.

Jewelry is inherited from generation to generation and

reminds us of unique people, of remarkable moments…

of something irreplaceable. Let me welcome you to the

world of ALO diamonds, a Czech jewelry company

established in 1995. Step into the world of scintillating

jewels, a world of fulfilled wishes, where value lasts

forever and ever.

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True love has a name and color.

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TRADITION AND TRUST

Diamond jewelry has an enduring beauty that does not

fade with the sands of time. It carries an emotional message,

it has everlasting value and multipliable worth. It symbolizes

tradition and confidence. Over the years, it transforms into

a family heirloom, which can secure even future generations.

Top quality jewelry is not only a valuable gift, but also a very

stable financial investment. When you buy a piece of diamond

jewelry with us, you will be getting a unique and stylish

jewel full of charisma that will last forever.

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BEST QUALITY

At ALO diamonds we work with the best materials and

create jewelry using precious gems and metals of the

highest quality from all around the world. We buy our

diamonds and gemstones at trading exchanges in Belgium,

Israel, Hong Kong, but also directly from producers.

We are the largest trader in Czech and Slovak republics

and one of the biggest traders in the CEE area.

To process the raw stones we use state of the art technology.

We also provide you with a certificate of authenticity

and quality verified by an independent expert witness as

a matter of course. Every diamond set in our jewelry is

assessed according to four criteria also known as 4C:

carat, color, clarity and cut.

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ALO DIAMONDS - ENVIRONMENT

Choosing and purchasing a piece of diamond jewelry is

a special occasion and a unique experience. This is reflected

in the environment and services granted by ALO diamonds.

We offer you privacy, support, expertise and care from the

moment you step into one of our boutiques, but also

throughout your life because when you buy a piece of

jewelry with us, you also become part of our family for life.

We invite you to the luxury world of ALO diamonds.

You will find it in each of our stylish boutiques in the

Czech Republic, Slovakia and the United States of America.

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CREATIVE ATELIER

The value of jewelry is not merely the combined value

of raw materials. Top quality processing and design

play a huge part, too. Our creative atelier is the largest

in Central Europe and we work with state of the art

technologies, which we constantly innovate to reflect

the latest trends. Every piece is an original and it tells

its own story - it begins with sketches from our design

team and continues as our highly skilled and precise

jewelers give it its final form. In ALO diamonds we

believe that the irreplaceable dexterity of human touch

and the integrity of craftsmanship enriches our jewelry

with everlasting value.

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EVERY DETAIL MATTERS

At ALO diamonds we care about every single detail,

however small it may be. Our jewelry combines timelessness

with sensuality and luxury in the form of a perfectly cut

gem set in a precious metal of the highest quality.

Our clients’ satisfaction is our priority and lifelong service,

thanks to which the jewelry from our workshops will

always look perfect, is given as a matter of course.

Gemstone jewelry is always a one-off as each handcrafted

piece is created with the utmost care as an original piece by

our designers and jewelers.

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Engagement

This is not merely a state of being in love or being

besotted - this is love. The day, which your loved one

has been dreaming about since she was a little girl,

is now ahead of you. She is waiting for her fairy tale

moment. A scintillating ring, a symbol of your shared

future, will always decorate the ring finger of her

left hand. A ring has no beginning and no end

- it is an eternal piece of jewelry just like love is.

Your chosen one will always remember the magical

and exceptional moment when you first slid

it onto her finger.

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Wedding

This is the crossroads of life, where two journeys

of two unique people combine to create a single one.

It will be stronger, more loving, more beautiful…

Once you cross this threshold, the world of me and you

will cease to exist and it will be only us. A wedding bouquet

will dry out, photographs may fade, but wedding rings will

stay the same forever and their value will never wane.

Seal your decision and the uniqueness of this moment with

a quality of the highest order. Invest in jewelry full of

meaning and value that will give the brightest green light

to your shared future. A marriage will be filled with great

days, but also with ones that are more difficult.

The material manifestation of your bond and the beauty

of your wedding band will be the perfect reminder

that every day spent together is very much worth it.

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Christening

You have created a new life. You have sealed your love

in the most amazing way. Now an adventure called

parenthood awaits, one for which there is no real instruction

manual. It cannot be taught. The one thing you can be

certain of is that you love your little bundle of joy with

all your heart. A jewel with perpetual value is the most

fitting gift for the occasion of christening.

It will accompany your child throughout life; it combines

the purity of baptism with the preciousness of the gem.

Even if you choose a more traditional gift in the form

of earrings, pendant or a bracelet, you will be able to

choose a unique piece full of symbolism and value.

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Graduation

You have given them love, security and you

taught them to follow their dreams. Today one of them

has been fulfilled. They are standing before you, with

the everlasting value of a degree, firmly standing on

their own two feet. Celebrate this special moment with

a unique piece of jewelry, which, much like education,

is a long-term investment for the future.

Invest in a lasting memory, which, one day, when

they are in your position, might become

a valuable family heirloom.

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Birthday

Jewelry is the perfect birthday gift.

You will have plenty to choose from the wide

array of ALO diamonds and pick the right one, perfect

for the age and personality of the receiving person.

Celebrate life with a long-term investment and show your

mom how much she means to you, tell your partner how

unique he is, let your wife know how much you value and

respect her or tell your daughter how much you love her.

The possibilities of investing in a quality diamond

necklace, bracelet, ring or brooch are endless.

Let yourself be charmed by the luxury of a beautiful jewel.

All our jewelry carries the legacy of a precious message,

uniqueness and lasting value.

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A life‘s milestone

You remember exactly how you promised one

another to stand together in good times and in bad times,

in sickness and in health. It feels like it was only yesterday

when you exchanged your “I will” wows.

You are the richest couple in the world, because you

have one another. A jewel of the highest quality can only

match the longevity, power and value of your love.

Continue to walk through life together and make your

promises eternal with an investment into a luxury diamond.

Give an exceptional and stunning piece of jewelry

to the one who stands by your side.

Each new day your investment jewelry will shine

out its uniqueness that you brought to life.

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WHAT MAKES US DIFFERENT

The beauty and value of ALO diamonds jewelry lasts forever.

We are one of the best because we know how special the

purchase of a diamond jewel is in the life of every person.

ALO diamonds jewelry is special thanks to the extraordinary

quality of the gems and metals we use or the design and

jewelry processing, which is why we can offer you a lifelong

guarantee. Certificates of origin and quality of the gemstones

are given as a matter of course. Thanks to our 20-year long

experience, you can rely on us when it comes to consulting

expertise and style. Offering our clients first-rate service is

our priority. We will help everyone find the right piece for

every occasion, since ALO diamonds makes diamond jewels

of multifarious designs and sizes.

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BUYING GUIDE

When buying gemstone jewelry, there are several important

rules to keep in mind. The most important thing to guarantee

your satisfaction is the trustworthiness and history of the jeweler.

On the same level of priority is the high quality of the gemstones

and the way they are processed into jewelry. The quality should

always be verified with certificates issued by gemological

laboratories that allow specific gems to be identified clearly.

At ALO diamonds we offer you this service, supplemented with

authentication by an independent expert witness. We will help

you choose the right jewel according to your criteria and ideas,

the occasion or the recipient’s style. We will take into account

whether you are looking for a quietly elegant piece or something

a bit more extravagant. We will help you decide on the color and

the quality of the stone, its characteristics and other parameters.

At ALO diamonds, we guarantee you will find only the best

quality jewelry that keeps up with the latest trends but also has

timeless design and highest quality craftsmanship.

We ensure privacy and comfort during your shopping experience

and expertise from our sales consultants, as well as life-long

service, certification of quality and origin and life-long guarantee

for your chosen pieces of jewelry.

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NO TWO DIAMONDS ARE ALIKE

The price of a diamond is determined by four main

factors. They are also known as 4C: carat, color, clarity

and cut. The value of diamonds is also impacted by other

parameters pertaining to gemstones – the processing, the

symmetry, the fluorescence and the certification type.

According to color, diamonds fall into twelve categories

ranging from top class white diamonds to colored diamonds.

Clarity is determined by the number of inclusions,

which fall into seven categories. It is worth keeping in

mind all parameters. The price of two identically large

diamonds may vary as much as threefold due to different

color and clarity.

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CUT

The quality of a cut is one of the main criteria that

jewelers use to rate diamonds. Cut determines how

a diamond will reflect light. The better the cut the

more the diamond sparkles. A perfectly cut diamond

is brilliant all over, plus you can also observe some

rainbow flashes which are created by the mutual

reflection and refraction of light that bounces off

the individual facets.

CARAT

Diamond weight is measured in carat (1 carat = 0,2 g).

The price of two identically large diamonds may differ

significantly in price if they are of a different clarity, color

or cut quality. A smaller but higher quality gemstone might

be more valuable than a bigger diamond with significant

flaws. Smaller sized diamonds occur in nature more

frequently than bigger ones and thus the price of a weightier

diamond of the same parameters could be higher.

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0,20ct 0,30ct 0,50ct 0,80ct 1ct 1,20ct 1,50ct 2ct

100% diameter

57,5% table

98,5% culet

crown 14,6%girdle

pavilion 43,1%

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COLOR

A colorless diamond is considered the perfect diamond.

It distributes the falling light the best, thus creating rainbow

flashes also known as “fire”. Most naturally occurring

diamonds have some color that is caused by tiny debris

inside the stone. Natural color diamonds are an exception.

The color here is desirable and the price is several times

higher than those of white diamonds.

CLARITY

Almost all diamonds contain minor imperfections,

be it microscopic scratches or traces of other minerals.

We consider a “perfect” stone to be one that has no

external or internal flaws when magnified ten times.

Absolutely faultless diamonds are extremely rare.

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LC WS1 WS2 VS1 VS2 SI1 SI2 P1 P2 P3

Preferred in ALO

Preferred in ALO

exceptional white +

D E F G H I J K L M N-O P-R S-Z

slightly tinted white tinted white faint yellow - almost yellowexceptional white

rare white +

rare white

white

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CLEAR DIAMOND

The king of all precious stones – that is what a diamond is. The hardest mineral known to man is a form of carbon. It is created under extreme temperatures and pressure and this is a reason why diamonds are also found in extinct stars in space. Chemically pure diamonds are perfectly colorless. A large and clear diamond has since time immemorial been the synonym of uniqueness and value.

BLUE DIAMOND

A blue diamond will bring a similar prestige to your family heirloom. It is a unique and valuable mineral, which owes its special coloring to traces of boron. It is not a coincidence that the most famous diamond in the world is this shade – the Hope Diamond. Weighing more than 9 grams, it was made famous amongst others by King Louis XIV. Blue diamonds are one of the priciest diamonds in the world.

DEEP YELLOW DIAMOND

A diamond is the only gemstone that is found in all color modifications. Some color diamonds are so rare that the usual 4C evaluation (carat, clarity, color, cut) does not apply to them and they can be more expensive than perfectly colorless diamonds. A typical example is the deep yellow diamond, which gains its unique color from nitrogen impurities.

THE SECRET OF THE MOST VALUABLE GEMSTONES

These are the seven most valuable gemstones in the world. Why are they so precious and why should you invest in them?

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RUBY

A ruby the color of pigeon blood, meaning a deep red color with a slightly bluish tint, is the dream of every gemstone lover. This highly prized variety of corundum with chromium, which is the cause of the breathtaking shades it can attain, can be even more valuable than large diamonds when it is found in top quality and more than a carat in weight.

SAPPHIRE

Sapphires boast the fact that they cover the entire color spectrum. This valuable corundum attains unique shades of pink, blue, orange, yellow or a greenish hue thanks to certain amounts of iron, chromium, copper or magnesium. The most valuable sapphires are blue, where the color comes from titanium and iron, but also the salmon-red paparadscha sapphires, colored by iron and chromium. Their prices are comparable with ruby.

EMERALD

A stunning green gemstone – it could only be an emerald. The name comes from smaragdos, the ancient Greek word for green. This unique stone is the most expensive variety of beryl and the gorgeous coloration is caused by its chromium content. Large dark green emeralds fetch higher prices than clear diamonds of the same size.

TANZANITE

Tanzanite is one of the rarest shades of blue found anywhere in the world of gemstones. This unique silicate, which is mined in only one place in the world, owes its stunning hue to trace amounts of strontium. Its deposits found in the shadow of the Kilimanjaro will soon be exhausted, which continues to constantly increase the value of tanzanite.

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ČESKÁ REPUBLIKA

PRAGUE:Centrum Chodov, Roztylská 2321/19, Prague 4

OC Nový Smíchov, Plzeňská 8, Prague 5Centrum Černý Most, Chlumecká 765/6, Prague 9

Palladium, náměstí Republiky 1, Prague 1

BRNO:Olympia, U dálnice 777, Brno-Modřice

OSTRAVA:Forum Nová Karolina, Jantarová 3344/4, Ostrava

www.alo.cz

THE SLOVAK REPUBLIC

BRATISLAVA:Eurovea, Pribinova 8, Bratislava

Avion Shopping Park, Ivanská cesta 5740/16, Bratislava

KOŠICE:Double Tree by Hilton, Hlavná 123/1, Košice

www.alo.sk

USA

MIAMI:Dadeland Mall 7535 N Kendall Dr, Miami, FL, 33156

HOUSTON:The Galleria Mall, 5085 Westheimer Space #B3630, Houston, TX, 77056

www.alodiamonds.com

BOUTIQUES ALO DIAMONDS

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