PAC-MAN®& ©BANDAI NAMCO ENTERTAINMENT INC.

CONTACT YOUR LOTTERYREP TODAY TO GET STARTED!

1. Promotions are cost e�ective. It doesn’t takea lot of money to generate excitement. Lottery provides considerable support to ensure a successful program.

2. Exposure of product equals an increasein sales.

3. Customers look for retailers who runpromotions and tend to shift their dollars to that store.

4. Customers will come back to your store and will tell others—word of mouth is priceless.

5. Sales associates love PAC-MAN® so they willask for the sale and engage in conversationwith consumers—creating a fun, friendly andsatisfying customer service experience.

6. Feature the PAC-MAN® game in an on-counter dispenser to create additional awareness.

7. Best form of competition! Be that retailerwho provides engagement in all products, including lottery. We can help make your salesenvironment fun!

7 advantages to runningpromotions like PAC-MAN®

March 2017 I Volume 28 I Issue 3

For maximum exposure Cashwise Foods in Waite Park placed an

on-counter dispenser featuring the PAC-MAN® game.

“We also have a big PAC-MAN® poster,” said guest services rep Sharon Scheel. “It helps get our

customers playing,” she said. They also make it a priority to invest in

promotions any time they can. “It keeps the excitement going for the games and everybody’s always looking for a new challenge and a

new chance to win,” she said.

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Kellogg Grocery Store in St. Paul

Hagberg’s Country Market in Lake Elmo

Don’s Auto Serv & Repair in Albertville

Highway 61 Stop And Goin Forest Lake

Fridley BP in Fridley

Winning retailers!

WOW: Borcharts Meat Market in Maplewood had an incredible sales increase during the incentive!

Pictured: Dave, owner.

Congratulations! The Lottery celebrated having more than 1 million Lucky for Life® prizes won in Minnesota by giving players and retailers extra chances to win during the Lucky for Life $1,000-a-Day Giveaway.

• Twenty-nine businesses won $1,000! Twenty-nine players won $1,000 prizes and so did the business were they purchased their tickets.

• 160 businesses (six in each sales rep’s territory) won Visa® gift cards for increasing their Lucky for Life sales!

Hanson BP in Coon RapidsRainbow Foods in RichfieldCub Foods (Southdale) in EdinaGaviidae Convenience Store in MinneapolisHoliday Stationstore Inc. in PrincetonCub Foods in PlymouthKwik Trip #449 in MankatoCasey’s General Store #1777 in Waseca4th Street Market in DuluthHoliday Stationstores Inc. in AlexandriaHoliday Stationstores Inc. in EaganCub Liquor in West St. PaulMills Gas Mart in BlaineCHS in Pine IslandKwik Trip #465 in Coon RapidsBeaudry Express in Elk RiverMaggie’s Superette in MaplewoodKwik Trip #614 in La CrescentHoliday Stationstores Inc. in FridleyHoliday Stationstores Inc. in Lino LakesKwik Trip #437 in La CrescentSuperAmerica #4116 in New BrightonKwik Trip #414 in StewartvilleKwik Trip #431 in MankatoInt’l Falls County Market #574 in Int’l FallsRoadside Market in Hill CitySuperAmerica #3351 in PlymouthSuperAmerica #4552 in SavageSuperAmerica #4518 in Woodbury

$1,000 winners

GREAT IDEA: Cub Foods in Woodbury came up with a creative way to use the Visa® gift cards the store won during the Lucky for Life retailer incentive! The giftcards will be used as an incentive to get staff to voluntarily sign-up to work Easter shifts.

Pictured: Megan, store employee.

STAR RETAILER Best Practices

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Pictured: store manager Jenna Franke.

Winner Winner Chicken Dinner!

CHS Elgin is a star lottery retailer according to sales rep Amanda Pusateri. “They are always suggesting the new games to their customers, and always one of the first to complete regional promotions. The manager, Jenna, and her staff have very positive attitudes about the lottery.”

Lottery signage boosts sales at CHS Elgin

Get it while it’s hot! For a limited time, Winner Winner Chicken Dinner players who don’t win instantly have a second chance to win: $1,000 or—of course!—a chicken dinner. To top it off, all second-chance prize winners will receive a fabulous chicken hat!

Enter at mnlottery.com until April 11 for the chance to win:

• $1,000 + a chicken hat

• $100 Buffalo Wild Wings gift card

+ a chicken hat

The fun is not over when the second-chance contest ends because $1 will still get players a Winner Winner Chicken Dinner ticket with the chance to win instant cash prizes up to $1,000.

Best Practice: Effective signage

CHS Elgin does many things well, but this store especially excels at using signage to get customers into the store and to generate sales.

Sales Results: Store manager Jenna Franke said that window signage, a banner and winner posters catch customers attention. “It’s really boosted our sales. It’s done wonders.”

Franke added that customers often ask about the winner signage and decide to try their luck since so many winners have come from the store.

Murphy USA in Cambridge

Cub Liquor in West St. Paul

SuperAmerica #50 in Oakdale

West Side Liquor in Waite Park

Neighbor Stop in Blaine

Winning retailers!

NEW GAMESApril 4

Minnesota State Lottery2645 Long Lake RoadRoseville, Minnesota 55113mnlottery.comMarie Hinton, managing editorEmily Frost, editorStacey Kawa, graphic designer

This publication is available in alternative formats to individuals with disabilities by calling (651) 635-8273, (888) 568-8379.

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U.S. POSTAGE PAIDROCHESTER, MNPERMIT NO. 289

If you are concerned about your gambling or someone else’s, free and confidential help is available.

Call: 1-800-333-HOPEVisit: GetGamblingHelp.com

Text: HOPE to 61222Please talk to your sales rep if you would like brochures.