6.writing persuasive message
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Ace Institute of Management
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How to write?ADAPTATION
Understanding our readers is critical. Understand the readers & adapt your message
yield the result that you want.
Use imagination.
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Ways of Persuasion
Rewards motivate people. Tangible or intangible rewards.
Tangible:
Save money
Save timeAcquire the object you desire
Intangible:
Beneficial but cannot be experienced andseen
However, unduly emphasizing the monetarybenefits can backfire if you imply that your
readers care about no other goals.
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Contd........
Benefits that you feature in your persuasiveletter must include both
Intrinsic: Benefits that lasts long andspiritual
Extrinsic benefits: Short lived benefits andphysical benefits
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Contd...............
Turn your product features into readers benefits. Use scenario painting to help readers visualize
themselves enjoying the benefits of the product.
Maintain the following three appeals in yourpersuasive message.
Logic based (saving money, time etc.)
Emotion based (securing future for some one
dear to you). Character based (what kind of image will you
and your company resonate).
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How to Write Persuasive Request?
TechniquesDetermination of persuasion.
Gaining attention in the opening.
Presenting the Persuasion.
Goodwill and action in the end.
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Persuasive Request...
Determination of persuasionThe persuasion is planned to overcome
readers objection .
It involves three interrelated tasks.Considering :
1. your goals for the message.
2. readers needs and interests .
3. and deciding upon a persuasive plan.
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Developing plan depends upon on the facts of the case
gain time
gain money
Show that they will benefit goodwill or prestige
Appeal their sense of beauty, excitement or serenity
Problem-solution message
A persuasive request situation is a special opportunity for
analysis, creativity and judgment. With careful use of allthree, you can plan messages that will change your readersminds and move them to action
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Gaining attention in the opening
Its goal is to set up an explanation.
To get the reader into a receptive mood.
E.g: a statement that arouses curiosity.
A statement that offers or impliesbenefit.
Questions since they get peoplethinking.
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Presenting the persuasion
Convey the points with convincing details.
Make use of you-viewpoint. Give attention to the choice of words and
clarity of expression.
Make request clearly.
Avoid negative words.