6th digital pharma marketing china 2018 - questex · 6th digital pharma marketing china 2018 1 & 2...

The 2018 Event Agenda. For Exclusive Invitation Only. Not to be Distributed.

1 & 2 November 2018 Shanghai, China

+65 6395 4583 [email protected]

Produced & Organised By Strategic Partner

Official Media Partner

6th Digital Pharma Marketing China 2018

TOKYO, JAPAN | LONDON, UK | SAN FRANCISCO, US | PHILADELPHIA, US | SHANGHAI, CHINA

The Future of Integrated Pharma Marketing Strategy in China:   Optimizing Traditional, Digital & Innovation to Drive Success!

SHANGHAICHINA

Official Event Website | https://www.questexevent.com/digital-pharma-china/2018/shanghai

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6th Digital Pharma Marketing China 2018


REGISTER NOW +65 6395 4583 [email protected]

CHINA will be the last concluding stop to our Digital Pharma Series World Tour!

And we are all set to unleash the Best Pharma Marketing Show Ever at this year’s 6th Digital Pharma Marketing China 2018 where a grand gathering of over 150+ Chief Marketing Officers, CEOs, Digital/IT/Sales/Brand/Project/Product Directors, as well as Key Decision Makers from China’s and Oversea’s top Pharmaceutical, Biotech, Hospital and Healthcare companies will take place.

Key themes to be showcased at this year’s event includes:

• China & Global Digital Pharma Marketing Trends, Progressions and Future Insights

• Integrated Marketing Mix - Optimizing Traditional & Modern Marketing Strategy in China • Digital Pharma Marketing Technology and Innovation (Machine Learning, AI, Data Analytics) • Best Practices in Marketing, Sales and Branding in Digital Pharma • Patient Centric Commercial Strategy in Pharma Marketing • Multichannel Marketing & Sales Strategic Framework, Challenges, New Ideas and Creative Solutions

• Leveraging Big Data and Analytics for Actionable Marketing Insights • Omnichannel Marketing Strategy for a Simple, Consistent and Personalized Engagement • Maximizing ROI for Traditional Vs. Digital Pharma Marketing Methods in China • Overcoming Medical Device Marketing Challenges in China and How to Break Through • Powerful Application of New Pharma Marketing Strategies, Digital Platforms and AI to Succeed

Key benefits & learning points to be taken away from this event includes:

• Stay up-to-date with the latest integrated Pharma marketing strategies, innovation and future trends • Adapt and align digital technology with traditional methods to drive commercial and customer strategy • Gain cutting-edge and powerful solutions to resolve your organization’s digital transformation challenges

• Empower and elevate patient-centric experience, engagement strategy and brand management • Be equipped with proven methods & best practices in multi-, omni- and integrated channel marketing • Learn and leverage AI, machine learning and analytics to improve digital Pharma marketing strategy • Hear live case-studies sharing from companies of all sizes - strategies, lessons learnt, ROI and feedbacks • Network and bond with fellow peers to expand your industry connection and knowledge


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WHO you may expect to meet?

BY INDUSTRY BY LEVEL

80% Pharma/Biotech/Biopharma/Medical Device10% Digital/Technology/Innovation5% Agencies3% Consultants2% Academics

15% C-Suites5% VPs/SVPs25% Senior Directors25% Directors30% Managers/Senior Managers

BY ROLES & RESPONSIBILITY

This event is designed for senior-level professional from pharmaceutical, biotechnology, medical device industries whose responsibilities includes:

Marketing, Sales, Commercial, Digital Marketing, Digital Strategy, Integrated Marketing, Multi-channel Marketing, Mobile Marketing, eMarketing, eBusiness, Global Marketing, Interactive Services, Channels, Innovation, Patient Solutions, Customer Experience, Customer Engagement Strategy, Field Force/SFE, Brand Management, Product Management, Strategic Operations, PR/Communications, New Media, Advertising & Promotions, IT, Regulatory Affairs, Regulatory Advertising, Legal Counsel & MLR, Compliance.

“Recognized as one of the Best Pharma Marketing Show Ever and had been attended by over 5000+ life science senior to Chief marketers, Project Directors, Sales, Commercial and IT Professionals Worldwide

from pharmaceutical/biotech/medical devices/healthcare companies of all sizes! Definitely, one of the most popular Pharma

Marketing event not to be missed in Europe, US and Asia.”




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Featured Expert Speakers & Thought Leaders




Xian Li Head of Digital Innovation at Novartis

Jeppe Theisen VP Marketing at Novo Nordisk

Alec Zhang Division General Manager, Sales & Marketing at B. Braun Medical

Jovan Xu Head of Clinical Medical Affairs at Teleflex Incorporated

Carole Gabay Market Research & Analytics Expert at DRCOM

Dr. Abraham KC Ho Chief Medical & Marketing Officer at LAM

Simon Kinnon Chairman at Sinophi Healthcare

Zen Li Senior Consultant at BizPro International

Jeff Huang Digital Marketing Manager at Pfizer

Adam Ma Founder at AMED

Adele Li Commercial Director at Kantar Health China

Bo Jin Professor at DaLian University of Technology

Shelley Senior Consultant at BizPro International

Sunny Deng Marketing Director at Innoaesthetics Laboratory

Feng Zhou Executive Director at Jianke

Yinggang Wang Associate Director - Healthcare Nutrition Strategy at Danone Nutricia Early Life Nutrition

Kevin Tang IT Director at Shanghai Henlius Biotech

Liping Wu Senior Portfolio Management Manager at Bayer

Kevin Zhou Head of IT, China at Gilead Sciences

Westly Yu Senior Marketing Director of  HTN BU at Novartis

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Event Agenda | DAY 1 | 1 November 2018, Thursday




8:30 - 9:00 Welcome & Speciality Coffee

9:00 - 9:05 Opening Address by Chairperson - Peter Pan, Chief Consultant at BizPro International

China Visionary Keynote

9:05 - 9:30Digital Transformation in the Pharmaceutical & Medical Industry

- Alec Zhang, Division General Manager, Sales & Marketing at B. Braun MedicalENG

9:30 - 9:55Topic Title TBC

- Simon MacKinnon, Chairman, Sinophi HealthcareENG

Digital Pharma Marketing Technology & Innovation

9:55 - 10:25

Patient Centric Innovation

- Xian Li, Head of Digital Innovation at Novartis

10:25 - 10:55 Light Delicacy & Morning Networking Break

Big Data, Analytics, Intelligence & Digital Pharma Marketing Insights

10:55 - 11:30HCPs’ & Patients' Insights with Big Data & Analytics

- Kevin Tang, IT Director at Shanghai Henlius Biotech

11:30 - 12:15

GLOBAL PANEL | - Digital Pharma Marketing, Intelligence & Innovation Best Practices

Moderator: Peter Pan, Chief Consultant at BizPro International

Panelists: Alec Zhang, Division General Manager, Sales & Marketing at B. Braun Medical | Xian Li, Head of

Digital Innovation at Novartis | Kevin Zhou, Head of IT, China at Gilead Sciences | Simon MacKinnon,

Chairman, Sinophi Healthcare

12:15 - 13:15 Networking Lunch

Patient-Centric, Data-Driven Digital Marketing Strategy

13:15 - 13:50

Gilead Sciences Case Study: Innovating Pharma Marketing Strategy with Digital/Internet Opportunities

- Kevin Zhou, Head of IT, China at Gilead Sciences

13:50 - 14:25Novartis Case Study: Data-Driven Patient-Centric Digital Marketing Strategy

- Westly Yu, Senior Marketing Director of HTN BU at Novartis

14:25 - 15:00International TEDx Speaker: When a Doctor Becomes the Chief Marketing Officer

- Dr. Abraham KC Ho, Chief Medical & Marketing Officer at LAM ENG

15:00 - 15:30 Afternoon Tea Break & Social Time

Integrated Digital Marketing

15:30 - 16:05

Bayer Case Study: How to Actively Approach Customers Through Online & Offline Channel

- Liping Wu, Senior Portfolio Management Manager at Bayer

16:05 - 16:50

GLOBAL PANEL | - The Future of Life Science Digital Marketing, Challenges and Opportunities

Moderator: Zen Li, Senior Consultant at BizPro International

Panelists: Westly Yu, Senior Marketing Director of HTN BU at Novartis | Dr. Abraham KC Ho, Chief Medical &

Marketing Officer at LAM | Liping Wu, Senior Portfolio Management Manager at Bayer

16:50 - 17:00 Chairperson Closing Remarks - Zen Li, Senior Consultant at BizPro International

17:00 End of Day 1

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Event Agenda | DAY 2 | 2 November 2018, Friday




8:30 - 9:00 Welcome & Speciality Coffee

9:00 - 9:15 Opening Address by Chairperson - Shelley Lai, Senior Consultant at BizPro International

Global Visionary Keynote

9:15 - 9:50Global’s Digital Pharma Marketing: Trends, Innovations & Future Insights

- Jeppe Theisen, Vice President Marketing at Novo NordiskENG

9:50 - 10:25The Future of MCM in Pharma Industry

- Jeff Huang, Digital Marketing Manager at PfizerENG

10:25 - 10:55 Light Delicacy & Morning Networking Break

Pharma Marketing Research with Big Data & Analytics

10:55 - 11:30International Case Study: Pharma Marketing Research with Big Data & Analytics

- Carole Gabay, Globally Experienced Market Research & Analytics Expert at DRCOMENG

Mobile Healthcare Marketing New Insights

11:30 - 12:05Mobile Health Support Consumer Decision Making - Blue Sea or Me Too - Yinggang Wang, Associate Director - Healthcare Nutrition Strategy at Danone Nutricia Early Life Nutrition

ENG

12:05 - 12:50

LOCAL PANEL | - Integrated Multi-Channel Marketing with Data-Driven Strategy

Moderator: Shelley Lai, Senior Consultant at BizPro International

Panelists: Jeppe Theisen, Vice President Marketing at Novo Nordisk | Jeff Huang, Digital Marketing Manager

at Pfizer | Carole Gabay, Globally Experienced Market Research & Analytics Expert at DRCOM | Yinggang

Wang, Associate Director - Healthcare Nutrition Strategy at Danone Nutricia Early Life Nutrition

ENG

12:50 - 14:00 Networking Lunch

AI Innovation & China HCP Digital Life Discovery

14:00 - 14:35How AI will Shape the Future of Pharma

- Bo Jin, Professor at Dalian University of TechnologyENG

14:35 - 15:102018 China HCP Digital Life Discovery

- Adele Li, Commercial Director at Kantar Health ChinaENG

15:10 - 15:40 Chill Out & Social Time

15:40 - 16:15Jianke Doctors - A New Platform Benefiting All Stakeholders

- Feng Zhou, Executive Director at Jianke

Digital Commercial Marketing Trends & Future Progression

16:15 - 16:55

LOCAL PANEL | - Digital Commercial Marketing Innovation Challenges & Opportunities in the

Life Science Industry

Moderator: Ma Jin, Founder at AMED

Panelists: Bo Jin, Professor at Dalian University of Technology | Adele Li, Commercial Director at Kantar

Health China | Jovan Xu, Head of Clinical Medical Affairs at Teleflex Incorporated | Sunny Deng, Marketing

Director at Innoaesthetics Laboratory | Feng Zhou, Executive Director at Jianke

16:55 - 17:00 Chairperson Closing Remarks - Ma Jin, Founder at AMED

17:00 End of Day 2

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6th digital pharma marketing china 2018 - questex · 6th digital pharma marketing china 2018 1 & 2...

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