“GITEX is the most prominent, leading exhibition in the Middle East. As a company from Eastern Europe we are new to the market and it gives us great access. We have met some interstesting people and are looking for some concrete results at GITEX but it is too early to speak about how it has turned out.”

60 MinsShow dates: 9-13 October 2011, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am - 5pm

WHAT’S INSIDE

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Main Internet usage is social

Etisalat’s new Mobile Work Force Management Solution was launched today at GITEX, in collaboration with Syclo, a leading provider in enterprise mobility for businesses and consumers. It will enable businesses to improve field worker efficiency and communication while leveraging the ubiquity of mobile devices to streamline work management predominantly in the areas of business operations such as Field Force Management, Inventory Management, workflow approvals, IT Asset management, fleet management and facilities management.

The Mobile Work Force Management Solution will be integrated with multiple back-end systems such as SAP, Maximo, Oracle, Esri and many more. The solution also has capabilities to run on multiple devices with true cross-platform support that, unlike other solutions, doesn’t require generating and maintaining a separate code(s) for each device platform. Moreover, it can be integrated with peripherals such as GIS, GPS, Barcode scanning, RFID and Bluetooth. Commenting

With thoughts of Steve Jobs.

“Think different”

Managing the mobile work force

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my GITEX

Golden Systems celebrates 15th anniversary

Irina Kiptikova, PR Manager, IBA Group

Getting sharper

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Etisalat...on the innovative service, Abdulla Ebrahim Al Ahmed, Senior Vice President, Business Solutions at Etisalat said: “Etisalat is a pioneer in the development of enabling technologies and we’re proud to have taken a leadership position in the area of mobility solutions. This launch is yet another validation of our vision to offer efficient and comprehensive mobility solutions that will increase productivity for businesses. It will in essence, provide enterprise data into the hands of field service personnel, offering an unprecedented capability to fully automate a company’s mobile supply chain.”

Waseela for Technology Consultations (Waseela), an SI specialising in broadband wireless technologies for telecom operators, service providers and large enterprises in the region, has announced it is the exclusive regional partner of Accuver, the internationally-leading supplier of RAN optimisation tools and test equipment.

Waseela will manage Accuver’s full range of measurement solutions that allow wireless device manufacturers, network vendors and operators to measure, troubleshoot, and optimise their products and networks. It

also includes the introduction and implementation of Accuver’s market leading WiMAX and LTE drive test (DM) tool XCAL and post-processing tool XCAP to the region.

Accuver’s LTE optimisation and benchmarking solutions are the leading 4G optimisation and benchmarking solutions worldwide and are currently adopted by leading LTE suppliers like Nokia-Siemens, Samsung and Alcatel-Lucent. These advanced optimisation and benchmarking tools are set to be used in the current and recent LTE deployments in the Middle East region.

Waseela to Accuver’s full range of solutions

Vendor Focus

“We have been exhibiting at GITEX for the past 20 years. It has been a solid platform for IT product distribution and trading for the Middle East, Africa and south east Asian regions. It has been contributing a lot to our business by meeting and introducing customers from these regions. We also have been capitalising onthe presence of senior management of our prime vendors, during their participation in GITEX - surely we will be a part of it in coming years. Key trends for the future? Tablets will be taking over laptop markets.”

Ramesh Belani, MD, Maxtouch

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With a launch today, UAE-based Zero Technologies is set to take the global computing industry by storm thanks to a radically new, inexpensive, Internet-based, ‘zero client’ computing system.

The company will also become the Middle East’s first company to manufacture and export consumer

electronics that are wholly-owned by a regional company.

“As desktop virtualisation revolutionises the world’s workplaces, we are proud to represent the country’s pioneering and entrepreneurial spirit in its leadership in this critical new area of technological advancement,”

From Zero to hero

Samsung’s innovative business solutions

Sharp Middle East lhas announced the latest additions to its portfolio of professional LCD displays, Around the show too is evidence of the company’s strategic partnership with the Dubai World Trade Centre (DWTC) for GITEX Technology Week, which sees 20 Sharp touch screen ‘venue maps’ installed around the venue to aid visitors to navigate the show.

“The newest innovations Sharp has developed are set to improve the way LCD screens are utilised to add value to businesses,” said Tomoo Shimizu, Director, Business Solutions Division, Sharp Middle East. “DWTC has deployed our 60 inch and 70 inch LCD displays with sensitive touch screen technology to offer interactive guides to visitors which also provide additional advertising

space, with 40% of the screen space sold to advertisers, bringing in additional revenue to the show.”

Sharp offered ten of each size of

its latest Michigan Series displays, which have been encased in a kiosk and set out at strategic points along the GITEX concourse.

Getting sharperTomoo Shimizu, Director, Business Solutions Division, Sharp Middle East

Vendor Focus

“Talking about IT in general and security in particular, it is a fast moving market and technologies shift every three months. It is expected by our customers that we are not only up to date with the state-of-the-art technologies on the market, they also rely on our knowledge on identifying new risks, threats and vulnerabilities that might cost them money.”

Stephan Berner, Managing Director, help AG

Samsung Electronics is exhibiting its latest range of integrated business solutions for the Enterprise and B2B sectors, with the launch of innovative products that increase business efficiencies and reduce costs.

Samsung will also launch a wide range of products and solutions across its IT and AV business divisions in line with its commitment to introducing cutting-edge technologies to businesses and consumers in the region.

According to Madhav Narayan, Regional Director, GCC, Enterprise Business at Samsung Gulf Electronics: “Samsung Electronics provides businesses and consumers with cutting edge solutions that offer functionality, style and usability allowing users to live a smarter life. This year at GITEX we aim to elevate our leadership position in the region’s enterprise segment with the introduction of the latest products and solutions that enable business continuity and connectivity. As a company, we continue to harness the power of the digital revolution to create ground-breaking products and solutions that we will demonstrate at this year’s event.”

Samsung’s theme is ‘A global leader dedicated to one business - yours through innovative products and solutions’.

Samsung also has a retail presence at GITEX Shopper with a range of promotional offers.

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said Dr Mohamed Almur, Co-Founder of Zero Technologies.

Consumers of ‘zero client’ technology only require a keyboard, mouse, display and a small client device which enables them to access and store data on a central server located anywhere in the world. With zero client technology, computing

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Paramount – The regional leader in Information Security

www.paramountassure.com

Suite 102, Building No 1, Dubai Internet City

P.O Box 25703,Dubai, UAETel: 971-4-3918600

Email: puja@pcsuae.com

Golden Systems celebrates 15th anniversaryTo mark its fifteenth anniversary, distributor Golden Systems Middle East (GSME) is participating in GITEX in a much bigger way this year. The company has planned a number of events to mark the occasion including hosting its annual traditional gala dinner for its customers and partners on October 12th - historically, this annual dinner hosts over 400 channel partners and rewards the partners for their on-going loyalty and dedication.

Golden Systems is using GITEX as a platform to promote its latest and most innovative technologies including showcasing world-class products from its renowned global vendor-partners as well as holding a series of meetings with customers and partners.

“This year is a very special year for Golden Systems as we complete 15 successful years in business in this region. We have every reason to celebrate as our business has grown significantly year after year thanks to the solid support and backing that we have

received from our customers and partners. In the last two years, we have not only expanded our business across the region but have also managed to strengthen our portfolio by signing up with only the top five best vendors. This GITEX, we want to share our joy with our vendors, channel and customers,” says Ehsan Hashemi, COO, Golden Systems Middle East.

Golden Systems offers a strong portfolio of world-class products from global vendors such as GIGABYTE, ZOTAC, Logitech, Leadtek, BitDefender, GDATA, Kaspersky, Kingmax, nVidia, Viewsonic and AMD to name a few.

Over the last few years, GSME has built a strong network of channel partners and resellers across the Middle East and Africa. This GITEX, the distributor will be looking forward to strengthening its channel network by adding new resellers across various countries in the Middle East and increasing the market share of all the brands that it represents in the regional market.

Publisher Dominic De Sousa, COO Nadeem Hood, Managing Director Richard Judd, Sales Director Rajashree R Kumar, Editorial Director Dave Reeder Senior Editors Sathya Mira Ashok, Jeevan Thankappan, Arun Shankar Circulation Manager Rajeesh M, Production Manager James Tharian, Art Director Kamil Roxas, Designers Analou Balbero, Froilan Cosgafa IV, Glenn Roxas, Digital Services Manager Tristan Troy Magma

Web Developers Jerus King Bation, Erik Briones, Jefferson De Joya, Louie Alma, Jay Colina

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“We have every reason to celebrate as our business has grown significantly year after year thanks to the solid support and backing that we have received from our customers and partners.”

Ehsan Hashemi, COO, Golden Systems Middle East.

“The main reason I am here is to promote the latest smart phone from Nokia, the N9. GITEX has been brilliant so far. Sheikh Mohammed came to our stall and we were able to demonstrate the N9 to him. It has been flying off the shelves at GITEX Shopper too. Day two has been good, things are picking up now. GITEX is an ideal platform for any emerging technology also because it is located in Dubai which has a huge local as well as multinational presence.”

Sally Hamandi, Communications Manager, Nokia

infrastructure and maintenance costs are dramatically reduced, endpoint management and security breaches are eliminated, and energy consumption is slashed by 95% when compared to a PC. All desktop computer power is virtualised on a centralised cloud and thus IT administrators do not have to deal with virus protections, firewalls, software installation, or OS upgrades at the endpoint. Zero runs on 99% of all hypervisor infrastructures, including VMware, Microsoft HyperV, and Citrix XenServer.

“Zero Technologies will put the Middle East on the computing map with a game-changing and aesthetically stunning application of technology that is more open, more green, more secure, lower cost, and more efficient than any desktop PC available today anywhere in the world,” added Hamed.

Zero Technologies incorporates technology developed by US desktop virtualization pioneer Pano Logic Inc. John Kish, CEO of Pano Logic stated: “Zero Technologies is a very forward-thinking company. By using Pano Logic’s innovative technology and building it into a convenient, ready-to-go design, they will change the way people perceive and use computers. By being simple, complete and open, Zero Technologies addresses desktop users’ needs while rescuing IT from the ever escalating overhead and inefficiency of managing and securing distributed PCs.”

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“From connecting with key business decision makers to exchanging ideas and industry expertise with your key target audience, GITEX is an ideal platform through which we can showcase our strengths in offering end-to-end products and solutions across the enterprise market, telecom operators as well as the consumers. We believe the exhibition will also help us identify and leverage growth opportunities in the Middle East and we look forward to establishing a strong network with industry representatives looking for business opportunities.”

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Dr Liu Qi, President, Huawei Enterprise Business, Middle East

A survey to investigate Internet usage in the Middle East by Bayt.com, the Middle East’s number one job site, and YouGov, a research and consulting organisation, has revealed that the predominant reason for going on-line is to participate in social activities. Survey results showed that 70% of UAE respondents spend three hours or more on-line every day.

According to the survey results, every day 38% of UAE-based respondents claim to connect with friends via e-mail and 41% of the same demographic connect with friends through social networking sites. Watching video clips and listening to music are also popular daily on-line activities and a very significant proportion of daily usage comes from on-line job hunting, with 46% of UAE respondents using the Internet to seek employment.

The least popular daily on-line activities, in terms of the percentage of UAE survey responses who have never accessed the facility, are downloading podcasts (43%); participating in on-line courses (40%); uploading video clips to video sharing Web sites (40%); playing on-line games (37%); uploading photos to a photo sharing Web site (30%).

“There is a definite trend across the survey region that leans towards using the internet for social purposes as well as for job hunting and career related purposes. This is very encouraging data and further bolsters Bayt.com’s foray into the career-centric social arena with our proprietary People platform which allows the region’s professionals to build an attractive public profile based on their completed CV and bolster that with badges and referrals,” commented AmerZureikat, VP Sales at Bayt.com.

Results asking survey-takers to state all social networks to which they belong proved that Facebook is the site of choice; of the 1,049 UAE respondents, only 10% claimed to not have a Facebook profile. The balance between Twitter, LinkedIn and ‘other’ networking sites (excluding Netlog and Hi5, which had 8% and 12%, respectively) is relatively even – LinkedIn just tips Twitter with 28% as opposed to the latter’s 27%,

while 25% of respondents also had a profile on ‘other’ sites. Only 7% claimed to have no social networking profiles at all.

Facebook usage is especially high, with 70% logging onto the site on a daily basis, whereas only 21% visit Twitter every day. The majority of UAE users (a combined figure of 58%) will spend between 30 minutes – three hours a day on Facebook, with another 16% claiming to be signed into their account most times of the day. Twitter, on the other hand, has 42% of users who log in for less than 30 minutes a day, and 30% who log in for between 30 minutes – one hour.

In the UAE, 43% of survey-takers claim to use social networking Web sites at their place of work; the main reason for not accessing such sites while in the office are due to the employee not having time (65%), rather than sites being blocked (20%).

The trend across the region is for people to access political news on-line as opposed to business or lifestyle/leisure news; in the UAE, 54% access the former, with the latter two coming up an even 48% each.

Main Internet usage is social

Facebook usage is especially high, with 70% logging onto the site on a daily basis, whereas only 21% visit Twitter every day. The majority of UAE users (a combined figure of 58%) will spend between 30 minutes – three hours a day on Facebook, with another 16% claiming to be signed into their account most times of the day.

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