6 ways to monitor your brand online
TRANSCRIPT
6 Ways to MonitorYour Brand Online
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MONITORING YOURBRAND ACROSS THE WEB
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Understand the landscapeat a high level
This will allow you to see where most ofthe news about your brand is coming
from, directing you to what platforms youneed to monitor more closely.
1
Separate the signals fromthe noise
Your company must focus on whatconversations actually matter and
therefore which conversations need to bemonitored.
2
Identify gaps
Monitoring competition will allow you toidentify gaps and trends
3
Define actionable goals
Be clear what your goals are regardingyour online presence
4
Create internalbenchmarks
Select and focus on internal benchmarksthat are relevant to your goals
5
Choose the right tools Ensure the monitoring service fits your
needs and goals
6
Monitoring your brand online will leaveyour company in a better position to trackand shape the perceptions of your brandsand therefore, achieve your overall goals.
MONITORING YOURBRAND ACROSS THE WEB
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