6 Ways To Improve Your Content Marketing With

Data Insights

@steverayson

According to the Content

Marketing Institute, over 85% of brands use content marketing…

….but less than 50% believe

they're good at it.

Good Content Marketing is…

Creating & distributing valuable, relevant, timely and consistent content to build an audience.

What is Valuable? Relevant? Timely?

What content is resonating with your

audience right now?

What is driving engagement, passion,

shares and comments?

You need data not hunches and Hippos

1. Timely :What content is engaging your audience right now?

Leverage Trends

See what content published in the last 2 hours is starting to trend.

Create A Competitive Edge

By knowing what content matters to your audience right now you can:

– be the first to share viral content

– the first to comment and share viewpoints

– create content quickly around the stories that matter most to your audience

In short, create a deeper level of engagement and build credibility.

Valuable and relevant: Will your audience like your content?

Make sure they’ll like it, with data:

• Research what topics work

• Find out which sites are winning

• Stay on top of competitors

• Choose winning formats

• Target the right networks

2. Research the content your audience loves

What do they share?

What do they find helpful?

What are most shared “how to” posts in your area?

Search Quora For Questions

3. Which sites are winning?

Most shared domains for content on Kitchens on Facebook

Track the winning sites

• Review their most shared content

• Be alerted :

– every time they publish new content

– when one of their stories starts to trend

– get a daily digest of their new links

• View the people that share and amplify their content

4. What content formats engage your audience?

A Quiz on Quizzes

5. Which networks work best for your topics?

Content Marketing is…

Creating & distributing valuable, relevant, timely and consistent content

to build an audience.

How do they find your content?

6. Content Amplification

How is content amplified?

• Over 22,000 shares in August 14

• 2 links in Sept 14

• 2 links in October 14

• 3 in 2015 (Jan, Mar, April)

Shares happen much faster than links

Quizzes are a good example

Sometimes links don’t happen at all

Which sharers amplify content?

This tweet had 492 Retweets!

AmplifiersAverage Retweets

Above 2

Content

SEO

AUDIENCE

Social

Good content is not good enough

You’ve got to promote it relentlessly

1. Tap into what’s trending right now

2. Research what topics work

3. Find out which sites are winning

4. Choose winning formats

5. Target the right networks

6. Promote through amplifiers

Thank You

31

@steverayson

BuzzSumo.com