6 ways - miami ad schoolin the world including the moms of the creative team know exactly what an...

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Page 1: 6 Ways - Miami Ad Schoolin the world including the moms of the creative team know exactly what an art director and copywriter actually do for a living. 6 Ways We Prepare You for a
Page 2: 6 Ways - Miami Ad Schoolin the world including the moms of the creative team know exactly what an art director and copywriter actually do for a living. 6 Ways We Prepare You for a

This was the best thing I could have done. I learned from talented industry professionals in class and traveled to amazing cities for real-world experience. ”Katrina MustakasAfter graduation hired at Deutsch, New York

Arild OrholmArt DirectorOgilvy, New York

I walked through the door of the agency at 9:55. My creative director briefed me on my first project at 10:00 and I've been working hard ever since! It all came from the portfolio review the school had in New York.

Art directors are dreamers with an imagination gone wild. They get paid to think, imagine, explore, tinker and scribble. Together with a copywriter they brainstorm ideas for websites, TV commercials, print ads, billboards, phone apps or any other medium that can solve the client’s problems. The team uses their knowledge of pop culture and insights into the human condition to create content that is meaningful, entertaining or useful to consumers. Once an idea is approved by their creative director it's shown to the client. When the client buys the concept, the team directs the production and maybe goes on a photo shoot to very exciting places like a mountain top in Bhutan or an abattoir in Omaha. Or maybe they work with an animator in London and supermodels in Stockholm. Maybe the concept makes it big and wins a Clio or Addy. And just maybe the concept makes it really, really big and airs during the half-time show of the Super Bowl. Then finally everyone in the world including the moms of the creative team know exactly what an art director and copywriter actually do for a living.

6 Ways We Prepare You for a Job asan Art Director.No tests. No text books. Just do it. You’ll be creating social media campaigns, TV commercials, websites and anything else that helps build a brand. Miami Ad School programs are a combination of mentorship, project work, presentations and apprenticeship. You'll be expected to arrive on time and be prepared. Over prepared. You’ll learn the practical skills you need to get a job and start your career.

No professors. Instead be mentored by ad agency professionals. You’ll be taught by creative directors, copywriters, art directors, designers and strategists that work in some of the most cutting-edge companies on the planet. You’ll learn the latest brainstorming techniques, strategic approaches and creative executions in classes that simulate the advertising agency world. You’ll work in teams on realistic assignments and have tough critiques just like you'll have on the job.

Win awards that will help you get a job.Miami Ad School students are the most awarded in the world. Not only do we encourage you to enter your work, we expect it. You'll work on competitions for Cannes, D&AD, ADDY’s, Young Guns, even the Super Bowl, in hopes of being able to pad your resume with a Gold Pencil or Cannes Lion. Our students launch their careers by showing their work is internationally recognized and awarded.

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WHAT DOES AN ART DIRECTOR DO?

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Page 3: 6 Ways - Miami Ad Schoolin the world including the moms of the creative team know exactly what an art director and copywriter actually do for a living. 6 Ways We Prepare You for a

”The quality of the thinking, level of creativity, passion and drive for insight was nothing short of remarkable. The students displayed experience well beyond their years.

Going to Miami Ad School right out of undergrad was the pivotal point in starting my career. I met my copywriter partner the very first day. While in school we traveled the world gaining valuable insights into global culture. We studied and interned in Miami, New York, São Paulo, Sydney and Amsterdam doing REAL work the entire time. We not only grew our book into a portfolio we could get hired with, we gained an entire network of industry professionals and friends.

Past clients:

Work with Fortune 500 brands while you’re still in school.Companies embrace Miami Ad School as a think-tank. You’ll meet with clients for a briefing, work on live projects and present your work in a new-business style pitch. Our students work with some of the biggest brands out there. Not only do you gain valuable, real-world experience within the classroom but you'll create innovative work for your portfolio that might even be produced.

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Students that spend 2 or 3 quarters getting experience in an agency.

96% 80%

Develop a global perspective. Intern and study at top agencies around the world.After spending a year mastering the fundamentals at any of our base schools, spend your second year studying and interning in up to four other cities. This is uniquely Miami Ad School. Each quarter can be a different experience participating in pitches and developing work for your portfolio under the guidance of agency mentors.

Graduate with a smartphone full of industry connections that could lead you to your first job.

You’ve developed a global perspective, have an awesome portfolio and a professional work ethic to match. And don’t forget that network of contacts you’ve built up in your two years at Miami Ad School. With these, you already have a head start that other schools' grads can’t compete with but it doesn't stop there...

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Miami Ad School students that spend at least one quarter getting real-world experience in an agency.

Ian RowdenChief Marketing Officer

Wendy's

Alicia BenzArt Director

Works with her partner at Kastner & Partners

Los Angeles

Page 4: 6 Ways - Miami Ad Schoolin the world including the moms of the creative team know exactly what an art director and copywriter actually do for a living. 6 Ways We Prepare You for a

”“ At Portfolio Review I met Toygar

Bazarkaya, the Executive Creative Director of BBDO. He liked my book and had me in the next day. Now I'm an art director at BBDO. Miami Ad School is one of the best decisions I ever made. The school opened a new chapter in my life that is filled with excitement and undiscovered adventures.

Some of the coursesyou’ll take in the Art Direction program:

Ideas FirstVideo StorytellingDigital ImagingThinking StrategicallyType JourneyEverything is MediaUser ExperienceVisual ImpactInteractive ConceptingDigital Campaigns Social MediaSelf PromotionGaming ConceptsPortfolio Development

When you graduate from Miami Ad School you’re ready for the Real World and will have our network at your fingertips for life.

Locations:MiamiMinneapolisSan FranciscoNew YorkMexico CitySão PauloBuenos AiresMadridHamburg

WWW: miamiadschool.com

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Find us on:Contact us:

LinkedIn

E: [email protected]

T: 1-800-858-3190

Programs:Art DirectionCopywritingDigital DesignDigital Photography and VideoDirección de Arte (en Español)Redacción Publicitaria (en Español)Master's DegreeAccount PlanningSocial Media

Berlin IstanbulSydneyMumbai

Miami Ad School is state licensed and nationally accredited by the Council on Occupational Education.Federal Financial Aid is available for students who qualify.

Miami Ad School's Network at work:

This is a two-year practical diploma program with the primary purpose of developing skills and a professional portfolio.

We have a vigorous placement program to assist you in finding your first job and beyond. Job placement starts before you graduate with your Self-Promotion classes. After graduation come our quarterly Portfolio Reviews where top agencies attend to interview and hire our graduates. For the remainder of your career, you'll receive weekly updates on the most current job openings in the industry - everything ranging from local freelance work to creative positions in Paris, Chicago or New York. Miami Ad School’s network is a great resource for you throughout your career.

MIAMI ADSCHOOL

MIAMI ADSCHOOL

Quoc DoanGraduate

Art DirectorBBDO, New York

PORTFOLIOREVIEW