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Small and mid-size businesses often find the budget constraint in marketing and

promoting their products or services. However, there are some sure-fire ways that

can help them stand out in the marketplace literally.

In most of the cases, small businesses try to cut down the packaging cost as

much as possible. If you are one of these businesses, stop doing this as you

are overlooking the potential of product packaging. The packaging and shipping

supplies industry has been revolutionized in the last few years due to thechanging consumption method of the consumers.

Today, consumers are focusing on the design, style, shape, color and overall

quality of packaging. The packaging bags or containers are not merely a means

of holding and protecting the products, but they have become a medium to

interact with your targeted audience.

Below are 6 packaging ideas to help you get the attention and trust of customers,

and even delight them:

1.1.1.1. CreateCreateCreateCreate aaaa personalizedpersonalizedpersonalizedpersonalized looklooklooklookCustomers are easily enticed to packages that are tailored to their interestsand anticipations; it makes them feel personalized. If you want your product to

stand out on the shelf in the huge malls, go for custom appearance in

packaging. You may take the help of a professional packaging company to

create a packaging design that is relevant to your products and niche market.

2.2.2.2. GoGoGoGo GreenGreenGreenGreen!!!!

Using eco-friendly packaging material like paperboard, you can create a

positive message of your brand in the market. Some products themselves are

organic or sustainable. For them, the packaging material should also be

environment-friendly.

3.3.3.3. BeBeBeBe uniqueuniqueuniqueunique inininin shapesshapesshapesshapes andandandand designdesigndesigndesignInstead of using the traditional shapes and plain corrugated boxes, create

unique shapes with custom print over it to grab attention of customers. A

distinctively shaped packaging box has a strong influence on users’ perception.

4.4.4.4. FunctionalityFunctionalityFunctionalityFunctionality isisisis aaaa plusplusplusplus pointpointpointpointEnd users love packaging supplies that’s functional; it really adds value to

your packaging design. This concept is widely followed by food and beverage

industry these days. According to a packaging expert, functionality of

packaging may draw in the customers for repeat purchase.

5.5.5.5. LetLetLetLet youryouryouryour packagingpackagingpackagingpackaging speakspeakspeakspeak youryouryouryour storystorystorystorySome businesses like to be creative and pick a design that gives their targetedaudience a hint of the product inside the package. You may also use flavoredpackaging materials to walk an extra mile to delight your customers. If youbelong to consumer product industry, you must include ‘direction of use’ overthe packaging box. If you have a website or, say, any prestigious certificateor license, you may also print their details on the packaging box.

6.6.6.6. NeverNeverNeverNever missmissmissmiss onononon thethethethe basicsbasicsbasicsbasics ofofofof packagingpackagingpackagingpackagingWhile focusing on the visual aspect of packaging box, you must not overlookthe fundament purpose of it, which is holding and protecting the productsduring shipping or manhandling. If you are accommodating multiple productsin a single packaging box, use box accessories like dividers and foam insert toseparate as well as protect the articles. Packaging tape is a must to ensurethe safety of the inside products. Packaging labels and stickers too are majorpackaging supplies.

Professional packaging companies help businesses optimize their packaging toenhance their brand image in the market and boost sales.