6 ways content will not be what it seems in 2016
TRANSCRIPT
![Page 1: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/1.jpg)
© These Days Y & R
1�2�3�4�5�6�6 Ways Content Will Not
Be What It Seems in 2016 From Facebook’s Lookalike Audiences to Pinterest’s Visually Similar Search >>
![Page 2: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/2.jpg)
© These Days Y & R
1�2�3�4�5�6�“Things are not always
what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” ― Phaedrus
![Page 3: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/3.jpg)
© These Days Y & R
1�2�3�4�5�6�“Things are not always
what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” ― Phaedrus
![Page 4: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/4.jpg)
© These Days Y & R
1�2�3�4�5�6�
Pinterest’s Visually Similar Search
http://sco.lt/5GDzbF
“Search or suggestion?”
![Page 5: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/5.jpg)
© These Days Y & R
2�1�3�4�5�6�Snapchat’s Story Explorer
Content Discovery Tool
http://sco.lt/50JvHd
“Snappy or sneaky?”
Image source: screenshot from http://g.fastcompany.net/multisite_files/fastcompany/imagecache/1280/poster/2015/11/3053940-poster-p-1-snapchat-debuts-story-explorer.jpg
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1�2�3�4�5�6�
http://sco.lt/5GDzbF
http://sco.lt/6NlBR3
“Ad or article?”
Outbrain e.a.’s ‘Recommended Relevance’
![Page 7: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/7.jpg)
© These Days Y & R
1�2�3�4�5�6�Google’s Searchable
And Streamable App-Only Content
http://sco.lt/6KH1vd
“App or web?”
![Page 8: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/8.jpg)
© These Days Y & R
1�2�3�4�5�6�Amazon’s
Prime Video
http://sco.lt/59qZGr
“Instant Video or TV?”
![Page 9: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/9.jpg)
© These Days Y & R
1�2�3�4�5�6�
Facebook’s Lookalike Audiences “Interesting or intrusive?”
http://sco.lt/8ekb9V
![Page 10: 6 Ways Content Will Not Be What It Seems In 2016](https://reader031.vdocuments.us/reader031/viewer/2022030303/587b8cc31a28ab9d448b751d/html5/thumbnails/10.jpg)
© These Days Y & R
1�2�3�4�5�6�6 Ways Content Will Not
Be What It Seems in 2016 From Facebook’s Lookalike Audiences to Pinterest’s Visually Similar Search >>