6 tips on how to get more upvotes on inbound.org
Post on 23-Aug-2014
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DESCRIPTIONOn Monday, July 14th, we scraped over 1,000 articles from Inbound.org’s All Time list (which is the list of the top submissions by upvote count). We then analyzed the data to see what we could learn about the types of content and contributors that is the most successful within the Inbound community. Here’s 6 data-backed tips for getting found and doing well on Inbound.org.
6 Tips on How To Get More Upvotes on Inbound.org(with data!)
Adam LongDirector, Product Management
If you’re a marketer and you’re not checking Inbound.org every day, you’re missing out.
Inbound.org is a community where the best marketing articles get voted on to curate the best content.
So… what if you want to be a thought leader on Inbound.org?
We’ve analyzed the top 1,021 posts to see what gets the most upvotes.
1. Write about SEO… or don’t
When you analyze the primary tags of the top 1,021 articles, you see that the SEO tag dominates.
But, it’s a crowded space, and you might do better by targeting the other top tags on this list to stand out.
Ask Me Anything
Conversion Rate Optimization
Top Tags on Inbound, by Total Upvotes
But, avoid these tags
At the bottom of the list of tags, you can see what Inbound doesn’t care about — traditional, offline marketing and old-school copywriting.
Funny or Fun
Least Popular Tags on Inbound, by Total Upvotes
2. Make guides, or talk about Matt Cutts
The chart at right shows which words show up most in the top 1,021 article titles on Inbound.org.
Inbound loves to obsess about Google and its head of web spam, Matt Cutts.
It also loves guides to marketing, kinda like what you’re reading right now...
These are the two-word phrases that appear most often in the top 1,021 articles on Inbound.org.
Unsurprisingly, if you follow the basic tenets of content marketing and create helpful content, you’ll do well. As you can see, phrases like “how to,” “guide to,” “how I,” and “ultimate guide” do well.
…the top phrases show how much we love “how to” guides
how tolink building
guide toseomoz org
ask meslideshare net
to getmatt cutts
interview withinbound org
to buildhow i
i amways to
inbound marketingthe ultimateme anythingsocial media
content marketingwhiteboard friday
not providedcase studyyour blog
me anythingguest blogging
why iceo of
google analyticsultimate guide
Top Phrases, by Occurrences in Inbound All Time Titles
3. When it doubt, list it outListicles (articles composed of numbered lists) and titles that are formatted as a question do well. They account for just over 20% of all the titles in the Inbound All Time Top 1021 submissions:
Titles phrased as a QuestionList posts All other posts
4. Post Titles Should Be 15 to 60 characters longConcise titles are the way to go. Make them easy to skim.
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 910
Total Upvotes on Inbound, by # of Characters in Article Title
Title Length (in number of characters)
5. Get these people to talk about you
These are the Inbound.org community members that are at the crux of what gets popular and promotes engagement.
Dharmesh Shah, one of the founders of Inbound.org (and HubSpot) comes in at #4, while Rand Fishkin (the other co-founder of Inbound.org, and founder of Moz) comes in at #12. However, Rand and Dharmesh dominate the total amount of comments.
The top ranked submitter? Jason Acidre, CEO of an agency in the Philippines and the writer of the Kaiser the Sage blog that also dominates Inbound.org.
Total Comments Total Upvotes
6. Study what these sites are doing
Articles from these sites and blogs most frequently landed in the top 1,021 on Inbound.org.
Take a look at their bodies of work to get even more tips on how to succeed.
Domains Most Frequently on Inbound’s All Time List
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