6 tips for marketing your patient portal
TRANSCRIPT
6 tips for marketing YOUR PATIENT PORTAL
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PATIENT PORTAL: THE FACTS
Patient Portal: The Facts
According to a new survey by AmericanEHR Partners, the number of practices with a patient portal increased from 20 percent in 2010 to 40 percent in 2012.
Patient Portal: The Facts
That’s great news BUT….
Patient Portal: The Facts
That’s great news BUT…. the CMS reported in October 2012 that 70% of physicians who achieved Stage 1 exercised an exclusion clause to the core requirement that they provide an electronic copy of patient records within three days to 50% of patients who request them.
Patient Portal: The Facts
WHICH MEANS….
Patient Portal: The Facts
WHICH MEANS…. Those doctors were not able to meet the requirement simply because none of their patients asked for their health records.
Patient Portal: The Facts
In 2014, this Meaningful Use Stage 1 core measure of ‘timely electronic access to health information’ will be replaced with a new measure.
Patient Portal: The Facts
In 2014, this Meaningful Use Stage 1 core measure of ‘timely electronic access to health information’ will be replaced with a new measure. New measure: 50% of a provider’s patients able to view online, download and transfer information within 4 days of being available to the provider.
Patient Portal: The Facts
AND …..
Patient Portal: The Facts
AND ….. the new replacement measure requires that a provider ensures that 5% their patients have access to their health information online successfully.
Patient Portal: The Facts
What does this mean?
Patient Portal: The Facts
What does this mean? Getting patients engaged will ultimately affect your bottom line.
PERSONALIZED CARE PLANS
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7 TIPS FOR MARKETING YOUR PATIENT PORTAL
PERSONALIZED CARE PLANS
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1. DISTRIBUTE PROMOTIONAL MATERIAL
DISTRIBUTE INFORMATION
Create informational handouts on how to access and use the portal and place at front desk and waiting rooms.
DISTRIBUTE INFORMATION
Use materials to highlight ways the portal benefits the patient.
PERSONALIZED CARE PLANS
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2. SHOWCASE THE PORTAL BY PROVIDING ACCESS IN WAITING ROOM.
SHOWCASE PORTAL
Place a tethered tablet or computer in the waiting room where patients can register to use the portal.
SHOWCASE PORTAL
Ditch the forms. Have patient’s complete necessary registration forms such as demographic and past medical history information in the portal.
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3. USE GOOD OLE’ FASHIONED SNAIL MAIL.
SEND MAIL
Send postcards introducing the portal to all active patients. Include tips for best use and answers to common questions
SEND MAIL
Encourage patients to use the portal to request their next appointment or medication refill.
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4. PROMOTE THROUGH EXISTING CHANNELS
Use existing channels
Include portal info on existing communications like newsletters, email blasts and text messages.
Use existing channels
Use intriguing tag lines like: “Tired of playing phone tag? Ask about our patient portal.”
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5. EDUCATE THEM WHILE THEY ARE ON HOLD.
ON-Hold education
Ditch the elevator music. Change your practice’s on-hold music to an educational message introducing the patient portal and its benefits.
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6. PROMOTE IN-OFFICE & ONLINE
IN-OFFICE & ONLINE PROMOTION
Display an ‘Ask us about our patient portal’ window cling!
IN-OFFICE & ONLINE PROMOTION
Prominently display a link to the portal on your website and information on use instructions and benefits.
Want to learn more about patient portals? http://www.successehs.com/item/patient-portal-why-you-need-one.htm