6 things you should know about lasso crm

6 THINGS YOU SHOULD KNOW ABOUT LASSO CRM

Customer Relationship Management (CRM) has become mainstream for home builders, developers, and new home agencies. CRM bridges the gap between online marketing and onsite sales, makes it easier for sales to connect and stay engaged with prospects, and provides managers with timely information to coach for success and make informed decisions. Deploying the right CRM has become strategic to selling success - here are six important things to know about Lasso CRM.

WE ARE NOT TRYING TO PLEASE EVERYONE. 1

Our CRM software tools are custom designed for selling new residential developments; our entire team has a laser-like focus on home builders, developers and new home sales agencies. We believe that creating software that ‘works like you do’ - complimented by talented people with backgrounds in real estate, marketing, selling and technology - allows us a better opportunity to add real value that makes a positive difference in your business.

6 Things You Should Know about Lasso CRM | 1.866.526.9955

CRM STARTS BY MAKING IT EASIER FOR FRONTLINE PEOPLE TO DO THEIR JOBS. 2

Everyone knows the game has changed – the Internet and online marketing have transformed how homes are bought and sold. Not only do 90% of homebuyers now start their home search online, they return regularly to a builder’s website for information before and subsequent to model home visits. This shopping transformation means frontline marketing and sales personnel need easy-to-use CRM tools to capture, follow up, nurture and engage with highly informed leads and prospects.


WE UNDERSTAND BUILDERS INVEST A LOT TO GENERATE LEADS . 3

Online and traditional marketing, model homes and open houses, recruiting, sales commissions and broker referrals – it all adds up to big $ spent. That’s why we want to make sure we can capture every lead for you, from anywhere, anytime. Plus we’ve built-in functionality for instant notifications, automated follow-up processes, e-marketing campaigns, and insightful intelligence about what your leads are doing while they are online at your site.


WE WANT YOU TO HOLD US ACCOUNTABLE. 4

You subscribe to Lasso on a monthly basis which minimizes your financial risk – there are no long term contracts. Plus, Lasso runs on a secure, cloud-based platform so you can access up-to-the-minute data anytime, from anywhere without incurring any upfront costs of on-premise software or expensive hardware to buy, install or maintain.


WE STRIVE TO BE A VALUABLE EDUCATIONAL RESOURCE. 5

We believe serving the homebuilding industry goes beyond providing products and services. Whether it’s sponsoring regular free sales training webinars delivered by real estate industry experts, providing educational and how-to white papers, or insightful blog posts we are here to help you maximize the value and ROI of your marketing and sales investment – today and for years to come.


YOUR TRUST MEANS EVERYTHING. 6

Lasso is deployed on thousands of residential development projects, helping builders and developers like you sell tens of billions of dollars in real estate worldwide. It is a single, central solution to keep sales, marketing and operations teams organized, efficient, informed and connected. For more information, contact a Lasso team member at [email protected].


GET RESULTS WITH LASSO. FASTER. EASIER. MORE PROFITABLY.


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6 things you should know about lasso crm

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