hungry for...Mobile Marketing

Fact 1More people own smartphones

than toothbrushes.

That stinks!

Fact 2People have a very intimate

relationship with their smartphone.

Just look at that loving gaze, would you?

Knowing these two facts can be beneficial to you, dear marketer.

Let me tell you how.

Your audience is alwayswithin reach

1/6 Your audience is always within reachIt is what it is – us people don’t part with our phones all too often. A 2015 survey showed 90 % out of 6,000 respondents even bring their

phones with them to the bathroom.

• the first and last thing we see• we check our phone 85 times a day• that’s a third of our awake time

Great content gets shared

2/6 Great content gets sharedThere is only one thing that influences the purchasing decisions of

mobile users more than an offer received from a company – a friend’s opinion. Earn the share and watch your business blow up.

• huge viral potential• make sure share buttons work• both on mobile and desktop

Search and find on-the-go

3/6 Search and find on-the-goGrabbing your phone to search for the product or service you need

expresses the intent to buy. Google says 9 out of 10 mobile searches lead to action, with more than 50% leading to sale. Google knows.

• think of – search for – buy• location-based offers• acting at the right moment

Personalized approach

4/6 Personalized approachEncourage people to buy. Recognize shopping preferences and habits, offer time-limited discounts or give customers additional information

about products, such as sizing details or stock info.

• forget about one-size-fits-all• purchase incentive• online and offline data combined

Never ‘forget your wallet’again

5/6 Never ‘forget your wallet’ againThe phone is always on us, remember? Whether it’s dropping by a store

or deciding to shop online, there is a growing trend of smartphones being used to purchase products or services.

• 50% of population is unbanked• mobile payment in the rise• reliable and safe payment option

Entertain your audience

6/6 Entertain your audienceTake advantage of many available interactive banner types and create

ads users will want to engage with. There won’t be ads popping up and down all over the place to distract them.

• mobile marketing preferred for videos• audience watches them in full-screen• scratchable, shakeable, 360° banners

So, let’s recap: Why should a mobile marketing strategy not be an option

- but a must?

In a nutshell:

Audience always within reach

Great content gets shared

Search and find on-the-go

Personalized approach

Never „forget your wallet” again

Entertain your audience

By 2020, there will be more people who own a cell phone than those who have electricity

or running water globally . Cisco, 2016

Thanks for viewing.