I’ll add one moreSchawbel says young people should do this as early as their senior year in high school. Even if the profile is just a bare-bones list of where you attend high school, your extra-curricular activities, including awards or accolades, what you see as your skills, and a summary of the sort of career that may interest you, it’s a good idea to create this early. Do include jobs you’ve held, like working at a summer camp or babysitting; they show you’re enterprising and have shouldered responsibility. As you grow and accumulate more work experience, you can delete your early jobs and add new ones..

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According to the survey, only one in nine students has a presence

on WordPress, which Schawbel says is the best site to put together a

personal blog. He also advocates buying your own domain name

through a service like GoDaddy.com, and then installing WordPress

on the site you have created. What should young people blog

about? If you don’t know what career path you want to pursue, pick

a personal interest and write about that, whether it’s pop music or

tennis or Model United Nations. It’s preferable if you can zero in on a

professional topic like marketing, but if you can’t, do write about a

subject that interests you.

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Like establishing a LinkedIn profile and a blog, Schawbel believes it’s never too early to start interning. According to the survey, students know that internships are valuable but they are failing to land them. Some 85% said they believed having an internship is either important or very important for their career and 52% said they hoped to have had three or more internships before graduating. But only 40% had done at least one internship thus far.

Schawbel says the best internships to get early on are with companies that have wide brand recognition. The summer of his junior year in college, Schawbel interned at Reebok. He is convinced that having the Reebok name on his résumé helped him land a marketing job at data storage company EMC the July following his graduation. “The reality is I did almost nothing at Reebok,” he says bluntly. “But brand names open doors.”

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Of the students surveyed, 70% said they had at least one mentor. Of

that group, the greatest share, 37%, named their parent as their

mentor, while 28% said they relied on a professor, 21% said they

used a family or friend and 17% said their current or former employer

was a mentor. Just 10% said they found a mentor through social

networking. Schawbel understands why students turn to parents,

family and friends, but he recommends making use of social

networks. Unless your parents work in the field you want to pursue,

they are not going to be able to help you most effectively.

I’ll add one suggestion to Schawbel’s: If you are directed enough to

know the field and company where you want to work, ask your

parent to do a search on their LinkedIn accounts. If you have a

connection through your mom or dad, that can yield a fruitful way to

approach someone.

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Though this seems like the most obvious way to get career help, the study reveals that only 29% of students use their college’s career office. In the best case scenario, the office will connect you with an alum who works in your field of interest who will help you get a job. Though career offices can also help with résumé and cover letter writing, and job interview preparations, the most powerful resource is the alumni database. At my alma mater, Brown University, there is an online alumni database, BRUnet, with more than 5,300 alumni registered who are willing to share their career experiences with Brown students or alumni. Other universities have similar resources. Take advantage of them.

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According to the study, only 22% of students belong to a

professional development or industry-related group. This is another

untapped resource. Most schools have college or university

chapters of big professional groups. Some examples from

Schawbel’s files: Boston University has a chapter of the American

Marketing Association. The University of Illinois has a Finance Club

and the University of Northern Iowa has an Accounting Club. These

groups can connect you to established professionals in your area of

interest. This is a great way to make mentoring connections and to

form relationships that are likely to be helpful in the future.

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