6 STEPS TO DATA QUALITY6 STEPS TO DATA QUALITY

0

20

40

60

80

100

25%

74%88%

36%

of the average B2B marketer’s database

contains critical data errors1

of companies do not have a sophisticated

approach to data quality2

of records analyzed lack

firmographic data3

of marketers say that data quality is the biggest obstacle to marketingautomation success4

Clean, protect and enhance your data

in Marketing Automation

Steps to Data Quality6

Take on these comprehensive steps and you will be on your way.

Perform aData Audit

Perform aSystems Audit

Revise data capture processes

Correct data errors

Implement email alerts and reports

Manage data quality across the organization

of companies with central data

management had a significant increase

in profits2

Organizations that adopt data quality

practices have nearly

more revenue1

53%

70%

DATA QUALITY ISNOT AN ACCIDENT

THE BENEFITS OF

DATA QUALITY

SOURCES: (1) SiriusDecisions, The Impact of Bad Data on Demand Creation (2) 2015 Experian The data quality benchmark report (3) Ascend2 Marketing Automation Benchmark Survey, July 2014 (4) 2014 Netprospex Annual Marketing Data Benchmark Report