6 Steps on How to Choose the Best Keywords for YourOnline Marketing Campaign

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October 12, 2014

When people enter keywords on asearch website, they are in need.They have a question in mind thatneeds to be answered. They have aproblem that need to be solved.

As a marketer, your job is to putyourself in their shoes. You have toknow and feel what their problem is allabout. And what possible you coulddo, as a marketer, to solve theirproblems. Ask yourself what your idealprospects would likely to post andtype on search websites such asGoogle or Bing. Know the rightkeywords that are related to yourniche, because if you don’t knowabout these keywords, then youronline campaigns would be useless and aren’t going to regulate that much traffic. You have to categorizewhich these keywords fall.

Start building your keywords list. By listing these keywords, you will be able to analyze and get the chanceto expand more to words that are relevant thus improving the list of useful keywords and erasing thoseirrelevant ones.

Here are 6 Steps on how to choose the best keywords for your online marketing campaign.

1. Brainstorming.

This is a very logical place to start. Start brainstorming about the keywords that are relevant to your futureprospects and jot them down on a piece of paper. Just like with any kind of brainstorming, write as manykeywords as you can, things or keywords that are relevant and related to your niche. Just by writing andlisting them, you can see how wide the gasp of your niche is. Think of key terms to dominate when asearcher looks for something specific that is related to the product you are going to sell.

2.

Scour your marketing collateral.

Sort through pamphlets, websites, retail boxes, brochures and any other marketing copy available if youhave an established business. Scan a few well known common businesses, including your competitor’s

website for additional relevant keywords. Through this, you may be able to recognize which ones on yourlist are relevant, useful and effective to use as keyword for your website to be seen instantly.

3.

Focus on horizontal and vertical expansion using third-party tools.

After brainstorming and scouring your marketing collateral, your next step is to focus on horizontal andvertical expansion using third-party tools. Both Bing and Google provides these tools that will generateterms that are related to your niche for any keyword you type in.

Search engines provide these tools because they want you to expand on your keyword list for this meansyou are likely to spend money with them. Use multiple tools for no keyword-research tool could becomplete because the world of potential keywords is very huge. Play it safe and multiple sources shouldbe consulted.

4.

Multiply your keyword list with permutations and synonyms.

After having your list, try to look for its synonyms either online through Google or through a dictionary youhave available on your library. This will consist of words or phrases that are interchangeable, meaning theymay be different words, but consist of the same meaning, so they are still useful and relevant if you use it.

5. Remove duplicates.

Check on your list of keywords and see if there are words that are repeated or duplicated. Then erasethose duplicate keywords from your list.

6.

Remove any keywords that are a poor match for your website.

After rechecking your list of keywords, check if there are words that are still irrelevant and not related toyour niche as in your website. Look for words that might not pop in the mind of your ideal prospects,something they wouldn’t think of because it’s not related to your niche or your website.

Now that you have already the list of your keywords, you are now ready to generate them so thatwhenever your ideal prospects type in the keywords, your website will be seen easily through tags andkeyword search.

Now that you have your keywords, then your website is searchable. The most searchable problem mostpeople encounter with their online market is getting traffic, conversions, buyers and what to say in thevideos to get people to buy their products.

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