6 search, social and mobile trends for 2016
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6 Search, Social and Mobile Trends for 2016
November 2015
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Who am I? @DanielOJello02
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Dont Be FrightenedBUZZWORDS
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02Omni-channel Marketing?
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02It heralds an interconnectedness among touch points that from the perspective of consumers, blurs the distinction between channels.
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Multichannel Strategy
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02Native Marketing
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Note the clear brand association
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Trends for 2016THE UNKNOWN
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1. GOOGLE KNOWLEDGE GRAPH11energyhousedigital.comAffects 1 in 5 searchesNot just a search engineAlgorithm Update
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RANKBRAIN12energyhousedigital.com3rd most important Ranking Factor15% of queries affected80% accuracy
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FREE TOOL GOOGLE SEARCH CONSOLE13energyhousedigital.com
OneTwoThree
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2. CONTENT MARKETING14energyhousedigital.com1,500 words +Short Form Content for SocialLong Form Content for Website
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FREE TOOL KEYWORD PLANNER15energyhousedigital.comGo to - http://bit.ly/1SQ2WJQ
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17energyhousedigital.comGo to - http://bit.ly/1MdJZ1l
FREE TOOL KEYWORD GROUPING
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3. IS YOUR SITE AVERAGE?18energyhousedigital.com
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FREE TOOL SITE AUDIT19energyhousedigital.comGo tohttp://nibbler.silktide.com/
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4. MOBILE APPS20energyhousedigital.com89% of time is spent on mobile appsIn app content indexing2x better conversion rate then mobileOnly 18% of top 500 retailers have adopted app deep linking
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02No Easy Free Tool
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APP INTEGRATION22energyhousedigital.com
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5/6. ANTICIPATORY & LOCATION ADVERTISING23energyhousedigital.comThe Invisible Help ButtonAnticipate & Facilitate Human InteractionLeverage Data
GPS & Geo-fencingContext, Time, Location, Mood, WeatherDominos Example
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ANTICIPATION PAID SEARCH24energyhousedigital.com
Old Street A Night Out
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Final RemarksWHAT DID WE LEARN
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CONCLUSION26energyhousedigital.com
Google Knowledge Graph Google Web ConsoleContent Marketing Google Keyword Planner + WordStream Keyword GrouperWebsite Optimisation NibblerApp Integration Whats App/ Facebook Chat IntegrationAnticipatory Computing Paid Search Data Analysis TargetingLocation Based Targeting Real-time use of Paid Search Targeting
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@[email protected] 7183 9341FREE GOOGLE ANALYTICS AUDIT02
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Thank you for Your Time
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