6 reasons why you need data driven marketing
TRANSCRIPT
TODAY’S marketer is POSITIVE
ABOUT DATA.Data gathered from
SOCIAL TRENDS, WEB CONTENT…
... and YOUR OWN CRM.
of customers use fewer than half the features they have on their CRM
INSIGHTS come EASIER if you use CRM smarter.
43%
Gartner predicts CRM will be a
$36bn sector by 2017.Still think guesstimates and gut instincts are the way to go?
91%of companies with more than
11 people use CRM.
Your brand today is
WHATEVER PEOPLE SAY IT IS.
The customer’s impression of you is a collage of snippets, articles,
blogs and PDFs and Tweets.
Your campaign is
CONTENT.
25%of customers who used Twitter and
Facebook to communicate… expected an answer
WITHIN ONE HOUR.
Campaigning today isn’t so much REACHING OUT, as POINTING OUT.
Make sure your CRM can
WRAP AROUND THE CAMPAIGN.
A Mad Man once said he didn’t know which half of his ad budget worked.
THAT WAS THEN. THIS IS NOW.Tracking metrics make EVERY CLICK, EVERY OPPORTUNITY measurable.
AND EVERY BEHAVIOUR AN INSIGHT.
The average CRM has an ROI of
560%… when used as a DATA-DRIVEN STRATEGY, not just for campaigns.
Being data-driven doesn’t make your ideas less
“emotional”. Quite the opposite.
Data-driven insights reach DEEP INTO THE HUMAN CONDITION. They create CUSTOMER ENGAGEMENT.
But to know how people feel, you’ve got to know what people THINK. Knowing what they think takes DATA.
THE COLDEST, HARDEST LOOK AT DATA DRIVES THE STRONGEST EMOTIONAL
ENGAGEMENT WITH CUSTOMERS.
And CRM is the channel that connects.
The insights came from there.The communication comes from there.
And you already KNOW the people in there,
PERSONALLY.
Data-driven marketing with CRM leads to communications that
SEAR THE SOUL,
with ideas that feel RIGHT, RIGHT, RIGHT.
WE ARE MAD ABOUT
DATA-DRIVEN MARKETING.
AND CRM IS THE SOURCE OF DATA.Start a conversation with your CRM partner today.
In CRM, insight beats down instinct, every time.
The warmest human insights come from a cool-headed look at CRM data.
Data shows you the insights that wrap around your CRM campaign… across all channels.
TAKEAWAYS:
The Ultimate Guide to:Using CRM for data driven marketing successAn eGuide with practical steps to apply data-driven marketing using CRM
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The Ultimate Guide to: Using CRM for data driven marketing success
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