6 reasons to buy a franchise
DESCRIPTION
6 reasons to destroy 6 wrong assumptions about franchising, by Josan García CFE, lawyer and consultant in FranchisingTRANSCRIPT
Why It would be a smart thing to buy a Franchise
Or six reasons to destroy six assumptions about franchising
Page 2
Reality: The System provides you help & service all the time
If you do not follow the rules, you are paying for “nothing”, because zor´s are
selling their knowledge
Assumption: Franchise System
force you to follow the System
Rules
Page 3
Reality: Franchisors do not provide best costs. They provide
a Successful Business Model
And you are paying for that…
Assumption: Zor´s do not care
about your costs, They put the focus
on royalties
Page 4
Reality: Raw materials are nothing, you are paying for created value, marketing, and packaging are not
for free
Put your focus in cost-effectiviness
Assumption: Franchisors take
the benefit charging hard
margin in materials
Page 5
Reality: As a entrepreneur you must invest money in your
franchise unit, financial leverage is up to you
Follow franchisor´s advices about financial leverage maximum amount
Assumption: Franchise
System do not provide
financial help
Page 6
Reality: Exclusivity in Territories is requiered in best
systems
Encroachment is not allowed in “good systems”
Assumption: Absence of
Territory control
Page 7
Reality: Of course they don´t, they study it with their parameters. This is
about your help
Both (zor´s and zee´s) are in the same boat, this is about share
Assumption: Franchisors
do not know your Area
Page 8
Josan Garcia , CFE, Spanish Lawyer and Franchise ConsultantYou could reach me at:
[email protected] josang2a0034 93 4123213www.elblogdelafranquicia.com
Page 9
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