6 proven steps to improve your candidate engagement

6 Steps to Improve Candidate Engagement

Johnny CampbellFounder & CEOSocial Talent

@socialtalent

Finding candidates is getting Easier!

source.socialtalent.co

IIdentify

SSubmit

C EContact Engage

16%

26%

26%

32%

Less than 10%

Between 10% and 20%

Between 20% and 40%

More than 40%

What is a Sourcer’s average YLZWVUZL�rate from talent they ÄUK�VU� ?

The THQVYP[`�VM�:V\YJLYZ�VUS`�OLHY�IHJR�MYVT�IL[^LLU��HUK��VM�[OL�WHZZP]L�JHUKPKH[LZ

that they reach out to. 16% of Sourcers report such

poor response rates that they would have to reach

out to 40 people to get four replies!

Regionally, :V\YJLYZ�PU�,4,(�YLWVY[�[OL�ILZ[�YLZWVUZL�YH[LZ�^P[O�:V\YJLYZ�PU�(ZPH�7HJPÄJ�reporting the lowest.

10Social Talent | Alexander Mann Solutions Global Sourcing Survey

How are Sourcers engaging with passive candidates?

How are Sourcersengaging with passive candidates? 38%

30%

21%

6%

4%

Connect

39%

23%Connect

EMEA

29%

37%Connect

(ZPH�7HJPÄJ

42%

27%Connect

The Americas

Other

Most Sourcers either send an InMail or add H�WHZZP]L�JHUKPKH[L�HZ�H�JVUULJ[PVU�PU�VYKLY�[V�ÄYZ[�LUNHNL�^P[O�[OLT��ÄUK�HU�LTHPS�address, while only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent.

0U�(ZPH�7HJPÄJ��^OLYL�:V\YJLYZ�HYL�T\JO�TVYL� likely to be using a free LinkedIn account, with no InMails, it’s much more likely that they will add ZVTLVUL�HZ�H�JVUULJ[PVU�HZ�H�ÄYZ[�WVPU[�VM�JVU[HJ[�


Does Medium of Engagement effect Response Rates?

1 Medium Matters

- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)

ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��

This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.

16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%







16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%







16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%







16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%







16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%


Finding Phone Numbers

google.com/maps

Finding Phone Numbers

google.com/maps

Social Talent, Dublin

What is the best time of day to call someone?

First thing

2 Timing

What is the best time of day to send an email? 6am

1.In the message, on the Options tab, in the More Options group, click Delay Delivery .

2.Click Message Options.3.Under Delivery options, select the

Do not deliver before check box, and then click the delivery date and time that you want.

3 Structure

3 Secrets to Crafting the Perfect Pitch

1. Hyper-Personalise your Opener

2+ Unique Details

Tenure, Current Employer, School, Common Connection, etc


2. What’s In It for Them (WIIFT)?

Teach First (UK)


3. The Presumptive Close

What is the Purpose of your Pitch?

How many Interactions does it take to close a Candidate?

Time-Specific Call to Action

4 8

4 Language

Interrogative: Ask Questions

You, Your, Yours

ConcretenessHow do we make our ideas clear?

We must explain our ideas in terms of human actions, in terms of sensory information.

Naturally sticky ideas are full of concrete images.

We are 20 people, 12 in Dublin, 6 in Poland and 2 lads (Vince and Walter) who live in Cork and refuse to move to Dublin. Our office is next door to a cool university, on the tram line, we have a cool Smeg fridge and our oldest plant’s name is Harry!

We are 20 people, 12 in Dublin, 6 in Poland and 2 lads (Vince and Walter) who live in Cork and refuse to move to Dublin. Our office is next door to a cool university, on the tram line, we have a cool Smeg fridge and our oldest plant’s name is Harry!

5 Influence

Hi Johnny,Your experience with Social Talent overthe last 4 years really made you jump offthe page when I viewed your profile...

Members with >2,000 connections report response rates 10X better than those with <500 connections

Robert Cialdini: 6 Key Principles of Influence

6 Be Smart

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6 Steps to Improve Candidate Engagement

6 Steps to Improve Candidate Engagement 1. Medium Matters

2. Timing3. Structure4. Language5. Influence6. Be Smart

Johnny CampbellFounder & CEOSocial Talent

@socialtalent

6 proven steps to improve your candidate engagement

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