6 myths of b2b marketing...and a few truths, too!
DESCRIPTION
Originally presented January 8th and 9th, 2013, for the Arizona Technology Council. Scott Salkin, CEO and Founder of IDS Technology Marketing, a business-to-business (B2B) marketing and lead generation firm headquartered in Scottsdale, Arizona, highlights the top six myths in B2B marketing...plus a special "Bonus Myth". Topics include social media, B2B branding, lead generation, B2B telemarketing and outsourced inside sales, direct mail and print, sales enablement, marketing and sales alignment strategies, and marketing automation.TRANSCRIPT
A QUICK INTRODUCTION
Scott Salkin CEO & Founder IDS Technology Marketing IDS Technology Marketing
Dedicated to helping high-tech companies grow. www.idstm.com
MYTH 6: STRATEGY
QUESTIONS?
Scott Salkin CEO & Founder IDS Technology Marketing
@scottsalkin
LinkedIn.com/in/scottsalkin
480.685.5472
www.idstm.com