6 mobile marketing methods to maximize your association
TRANSCRIPT
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6 MOBILE MARKETING
Methods to MaximizeYour Association
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About WebLink
We are a SaaS company, established in 1996 and we are one of the leading software provider to business associations and chambers of commerce.
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About Benji CraigDirector of Digital Marketing
@benjicraig
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Survey
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MOBILE
?
What is
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Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
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Mobileis coming…
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ATTENTION
!April 21, 2015
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MOBILE IS A PRIORITY!Google recently announced a new mobile-friendly ranking algorithm which will hurt search rankings for websites that aren’t mobile-friendly.
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Why make a website mobile-friendly?
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Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
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Why make a website mobile-friendly?
https://www.google.com/webmasters/tools/mobile-friendly/
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Why make a website mobile-friendly?
https://www.google.com/webmasters/tools/mobile-friendly/
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Why make a website mobile-friendly?
Need options?
• Use your browser to scale the size of a website to see if it’s mobile friendly
• Use your phone or tablet to test your website
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Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
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Analyzing the Data http://bit.ly/1OyPYiG
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Analyzing the Data
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Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
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Do you need a mobile app?
• Does your user base require a specific experience for mobile?
• Do you have the budget?
• Do you have the content?
• Do you have the resources for management?
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AMS iPad App
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Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
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Why are we talking about Social Media?
Social networking site use by age group, 2005-2013% of internet users in each group who use social networking sites, over time
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
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Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
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Top 3 Takeaways for Mobile Strategy
1. Use Responsive Web Design to build your website
2. Make a website with a simple user experience
3. Measure the effectiveness thru data
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WebLink Recap:AN INTEGRATED SOLUTION
• ONE web-based centralized database
• Prospects, members, non-members and all reps in same system
• Financials, events, email, committees, website, reporting
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CMS Select – Website Management Tool
• Simple to drag and drop content
• Responsive website design
• Automatically adjusts for any screen
• Fully integrated database and website
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Question?
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THANK YOU!
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Indianapolis, IN 46268
1-877-231-4970