#6 mistakes travel agencies make when creating online pricings

?Your customers leave your web page without

making a booking?

?You wonder why you have visitors but not buyers?

?You want to know how to achieve better convert

rate?

Here is a list of things that can be the reason for that!

#1Not having an exact calculation

Nobody wants to see an inaccurate price for a product that they want to buy right

now!

You don’t want to wait for an answer, to call, to write emails, send inquiries.

Showing the correct prices immediately definitely increases your chances of

selling!

#2Not having automatically calculated

children prices on the search box

You offer a children discount for some hotel, but that is not automatically calculated on the search box when

performing a search.

Don’t show only adult prices and let the discount be visible only on the

last step of online booking!

Unfortunately, you are letting your customers think they will pay more than

on your competitors’ sites.

#3Showing “price from”

Showing the cheapest price that is valid in winter season when your customer is booking a hotel for

this month or for this summer

doesn’t make any sense!

Tourists won’t feel happier to first see the cheaper price and then, when they select a product, see a higher one.

#4Special offers not connected to

price calculations

Hotels you work with gave some special early booking discounts or you are giving some last minute deals.

Wouldn’t it be great if you could get the promotional prices calculated automatically?

Seeing a total price and then a discount as a note is not so good, you should not force your tourists to calculate the new price on their own.

#5Different special offers not

combined

Just like in the previous case, only worse, is to have more special offers that are valid in the same period.

Which offer will be applied and under which parameters?

Will it be confusing for the customer?

Will it be confusing for your employees when manually calculating the total price?

YES!

#6Complicated and unrounded prices

Rounded prices look better, as well as prices with the “9” at the end.

So write 799 $ rather than 800 $.

Also, prices should be written simple, so write 7999 $

rather than 7,999 $ or 7,999,00 $!

TIPS!Make your offer and prices clear and

understandable!

Don’t hide real exact prices from customers!

Try to use back office software to automatically calculate prices!

RememberTourists love seeing important information after just a few clicks (minutes) spent on your website!

YES, we do create, advise, educate, train, provide and implement integrated comprehensive business

solutions based on information technologies!

Know more about us!Blog article „6 mistakes travel agencies make when creating online pricings”: http://blog.itravelsoftware.com/2014/04/6-mistakes-travel-agencies-make-when-creating-online-pricings/

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