6 missed opportunities in doubling your email conversions
TRANSCRIPT
ALIN VLAD
6+ MISSED OPPORTUNITIES IN DOUBLING YOUR
EMAIL CONVERSIONS
Who am I ?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Leading the Online Team at @HeimdalSecurity. Full Stack Marketer. AltMBA Alumnus.
Inbound Marketing addict. Infosec geek.
Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
EMAIL = $$$
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
REALITY?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
ATTENTION
TRUST
CONVERSION
EMAIL MAIN GOAL: CONSOLIDATING TRUST
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Time for tips, tricks & hacks
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Get the tech mambo jumbo right
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
https://www.mail-tester.com/
https://www.senderscore.org/
http://mxtoolbox.com/blacklists.aspx
https://dmarcian.com/
Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Use a single CTA*
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Use a single CTA*
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
“Double-Opens” Technique (by Noah Kagan)
Initial EMAIL
Second email to non-openers, different subject line, 1 week later
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Say Thanks
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Follow up – Be Persistent
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Ultimate hack: Give, Give, Give…
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
…Give, Jab, Jab…
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
…Give, Jab, Jab…
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
…Jab, Jab, Right Hook!
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Let’s change the status quo
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
Let’s change the status quo
THANK YOU!alinvlad.page
amvlad
www.alinvlad.com