6 Magic Blocks of Ecommerce

In this competitive digital age, making an ecommerce website successful is not a child’s

play. You can’t get the interest of the buyer’s by just putting some product images on

your website now. Ecommerce is evolving and you really need some creative strategies

to impact the minds of customers.

Don’t worry, the game is not that much hard. You have to keep in mind these 6 magic

blocks if you want to make your ecommerce website successful in 2015.

1. Optimisation

2. Attraction

3. Engagement

4. Conversion

5. Retention

6. Analytics

Let’s start with the first block:

Optimisation

Your site needs to be properly optimised for search engines. From Meta tags to

JavaScript and image optimization to product video optimisation, everything should be

done in a proper manner to get maximum search engine love.

Attraction

Well this is the block from where customer’s journey starts. You have to create some

solid strategies to attract maximum number of visitors. Go through this amazing article

by Syncline which revolves around some really effective tips o drive customers to your

website.

Engagement

After optimisation and attraction comes engagement. This is the most important part

because this will make them perform actions (conversions). Don’t take this part lightly.

Follow below mentioned tips to increase engagement:

1. Personalised content

2. Clear product details and related information

3. Powerful graphics (have I said visuals speak louder than words? If not keep this in

mind)

Conversions

Everything is going fine. Your website is quite engaging and now it’s time to get some

sales. Go through this article from our blog to improve your conversion rate now.

Retention

Customer retention is very important in order to grow a sustainable business. Keep in

mind that winning new customers is important but maintaining relationships with the

existing customers should also be taken seriously.

Analytics

Tracking the performance of your ecommerce website periodically is vital to improve the

area where you are lacking. Analytics also prove helpful in taking the right business

decisions.