6 low budget marketing secrets for small businesses
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6 Low Budget Marketing Secrets for Small Businesses
3
Bryan ClaytonCEO and Founder, GreenPal
What is it about your product that compels people to say yes?
Our assumption:
People like our service because it’s cheaper
Based on Testing:Customers valued getting same day service more
Nailing your value prop first is crucial.
6 Low Budget Marketing Secrets for Small Businesses
5
Doug CooperFounder, Trubelo, Inc.
Search for podcasts on Blogtalk Radio, iTunes, etc. that are connected to your business.
Value:
• New listeners that you will reach
• Material for you to blast out into social media
• Material to establish yourself as an expert
6 Low Budget Marketing Secrets for Small Businesses
7
Mark AselstineProprietor, Uncorked Ventures
We realized that every month we were producing 1000+-word newsletters.
We began publishing them online.
Result:
• Increased traffic to the website
• Improved rankings in Google and other search engines
6 Low Budget Marketing Secrets for Small Businesses
9
Lisa ChuCEO, Black N Bianco
Real reviews bring us more business than any ad-driven marketing strategy.
We monitored our daily web traffic and found:
• 30% of our traffic comes from different blogs reviewing our products
• bounce rate of this traffic is only 2%
6 Low Budget Marketing Secrets for Small Businesses
11
Austin PaleyCorp. Marketing Communications Manager, Blue Fountain Media
Webinar Tips:
• Host a webinar on a topic that isn’t about your business
• Consider talking about industry best practices instead
• Provide educational value that shows your expertise.
6 Low Budget Marketing Secrets for Small Businesses
13
Austin PaleyCorp. Marketing Communications Manager, Blue Fountain Media
To be successful on Reddit, you must:
• Understand the nature of the outlet
• Focus on the topic at hand
• Give users answers that provide value
• Avoid self-promotion (may result in your AMA being banned or deleted)