6. herman toch : fixing the plane while flying
TRANSCRIPT
![Page 1: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/1.jpg)
SAGE
![Page 2: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/2.jpg)
SAGE
![Page 3: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/3.jpg)
SAGE
![Page 4: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/4.jpg)
SAGE
![Page 5: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/5.jpg)
SAGE
![Page 6: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/6.jpg)
A strategy, innovation, transformation E-team
makes companies & brands future proof SAGE
![Page 7: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/7.jpg)
Be Future proof See the transforming macro context
SAGE
![Page 8: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/8.jpg)
Why? How?
What?
crisis growth
technology
big data new energy sources 3rd industrial revolution
post-capitalism coop
people, planet, profit consumer centric
greed SAGE
![Page 9: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/9.jpg)
Financial/debt crisis
Institutional crisis
Ecological crisis
Consumer crisis
Globalization effects
Aging population
Confusing scientific discoveries
Oversupply of products & services
Revolution in the Arab world
Price of oil/energy
Norms & values are questioned SAGE
![Page 10: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/10.jpg)
Digital revolution
East meets West
A Global World
Scientific discoveries
Technological innovations
Valorization of human competencies
Fusion of cultures
China, India, Brazil, Indonesia
SAGE
![Page 11: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/11.jpg)
We are in winter time the end of a cycle a shared feeling • Anxiety, conflicts
• Lack of growth
• Lack of trust
• Killing rules & structures
• Deflation
• Defend what we have
Commoditisation, fragmentation, polarisation
Spring
Autumn
Summer
Winter
SAGE
![Page 12: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/12.jpg)
Society and companies need to build their new S-curve Give perspective on a new spring SAGE
![Page 13: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/13.jpg)
What about the context in which we have to build this new S-curve? SAGE
![Page 14: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/14.jpg)
Is this an era of change, or a change of era?
SAGE
![Page 15: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/15.jpg)
- how you try to solve your challenges
- your set of ‘weapons’ - the urgency to re-invent
yourself
Your answer has a huge impact on how you behave:
SAGE
![Page 16: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/16.jpg)
‘Old’ worldview • Strive for more
• Information shortage equals power
• Extrinsic motivation
• My good life
• Unlimited resources
• Others organize parts of our life
‘New’ worldview a new dominant logic • Strive for BETTER
• Information luxury equals potential
• Intrinsic motivation
• All is connected
• Limited resources
• We will organize our own life
SAGE
![Page 17: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/17.jpg)
‘Old’ worldview Consumption society
GNP Stuff centric
Products & services being produced
Materialistic
Ego driven
We pursue recognition, success, wealth to
live a good life
GNH People centric Improving the Good life of all Wholeness Inner rightness driven We pursue a life well-lived, and the consequence might be recognition, success, wealth, love.
Society of Meaning ‘new’ worldview
The expectation of a better future
SAGE
![Page 18: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/18.jpg)
Present world reality New world reality
Wh
at w
e s
ee
THE FUTURE HAS STARTED
‘see the future first’
v
v
TIME SAGE
![Page 19: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/19.jpg)
The economy of meaning What really matters to me Meaningful for myself, meaningful for others We question the meaning behind the options
From marketing to mattering
The expectation of a better future
SAGE
![Page 20: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/20.jpg)
Be Future proof Connect with the changing expectations of the new customer SAGE
![Page 21: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/21.jpg)
A different customer and a
new power balance
• In the know, Consciousness • Autonomous, hyper connected • Hybrid customer • Human-machine cooperation • Prosumer/intrapreneur
Tran
sfo
rma
tio
n
SAGE
![Page 22: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/22.jpg)
SAGE
![Page 23: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/23.jpg)
Power Balance Society is tipping from a central, top down society to a decentral, bottom-up society SAGE
![Page 24: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/24.jpg)
SAGE
![Page 25: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/25.jpg)
SAGE
![Page 26: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/26.jpg)
SAGE
![Page 27: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/27.jpg)
Be Future proof Embrace a new growth model SAGE
![Page 28: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/28.jpg)
The purpose of business is the business of purpose
The purpose of your business Selling stuff? Profit maximization?
Creating reasons for living the good life SAGE
![Page 29: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/29.jpg)
Profit is a reward for what we do and why
We do the things we do. Go for happy profit SAGE
![Page 30: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/30.jpg)
+2 = happy profit = Creating the good life is the
goal, profit the reward. Purpose & Principle driven.
Shareholder value & societal value are intertwined.
Mutual value creation
+1 = good profit = People, Planet, Profit, multiple
value creation (top down). Happiness is a means to
an end
- 1 = bad profit = short term profit only, costs are
socialized, financial value only
Business is Zero sum
Abundance
SAGE
![Page 31: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/31.jpg)
The vision of Desso: cradle to cradle, = growth engine
SAGE
![Page 32: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/32.jpg)
BMWi – The lab of BMW – a totally different approach
SAGE
![Page 33: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/33.jpg)
Ricardo Semler: ‘the purpose of work is not to make
money. The purpose of work is to make the workers,
whether working stiffs or top executives feel good
about life.’
SAGE
![Page 34: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/34.jpg)
Bad profit
Happy Profit is the answer to the economy of Meaning
Happiness is the business model
Optimize life, not consumption
Tran
sfo
rma
tio
n
Good profit
Happy profit
SAGE
![Page 35: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/35.jpg)
Be Future proof Fix the plane while flying
SAGE
![Page 36: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/36.jpg)
IMPROVE YOUR PRESENT Give your company oxygen with the future in the back of your mind
BEHAVE AS A 2D MANAGER
(winter talent) INVENT A NEW FUTURE Disrupt or be disrupted BE A 3D LEADER
(spring talent)
BRIDGE PRESENT & FUTURE Create a safe environment to let go, see and dream CONNECT & INSPIRE PEOPLE
v
BE FUTURE PROOF = FIXING THE PLANE WHILE FLYING
SAGE
![Page 37: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/37.jpg)
Be Future proof Redream your future
SAGE
![Page 38: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/38.jpg)
REDREAM YOUR FUTURE Build a new system (system thinking)
Brand Purpose Dreams
Brand Roles Meaningful Innovations
Brand Relations Reputation
Value New
Business models
New markets Personalised
Customer journey
Organisation Structure
Cell organisation De-central processes
Holistic Reporting Chain collaboration
Culture Part of something bigger
Soulful workplace Purpose fit
Talent-passion based Inner wholeness Self management
Co-creation
Matter to people Create meaning
Make a difference Happy people, Happy Profit
SAGE
![Page 39: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/39.jpg)
FIXING THE PLANE WHILE FLYING
REDREAM YOUR FUTURE Translate into sustainable business success
Value New
Business models
New markets Personalised
Customer journey
Matter to people Create meaning
Make a difference Happy people, Happy Profit
SAGE
![Page 40: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/40.jpg)
From short term to long term adding meaning through long term engagement
5 Paradigm Shifts: adding meaning to the core of our business models
SAGE
![Page 41: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/41.jpg)
SAGE
![Page 42: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/42.jpg)
the Rolls-Royce “TotalCare” program flipped
the conventional transaction-based approach on its
head.
The premise was to build a long-term relationship
with customers by aligning the engine-service
provider’s goals with the airlines’ goals of keeping
the aircraft flying.
SAGE
![Page 43: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/43.jpg)
Craftsmanship 3.0
SAGE
![Page 44: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/44.jpg)
From short term to long term adding meaning through long term engagement
From linear thinking to system thinking adding meaning through stakeholder engagement
5 Paradigm Shifts: adding meaning to the core of our business models
SAGE
![Page 45: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/45.jpg)
SAGE
![Page 46: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/46.jpg)
SAGE
![Page 47: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/47.jpg)
SAGE
![Page 48: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/48.jpg)
SAGE
![Page 49: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/49.jpg)
SAGE
![Page 50: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/50.jpg)
SAGE
![Page 51: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/51.jpg)
From short term to long term adding meaning through long term engagement
From linear thinking to system thinking adding meaning through stakeholder engagement
From central to decentral adding meaning through the use of creativity, passion and talent
5 Paradigm Shifts: adding meaning to the core of our business models
SAGE
![Page 52: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/52.jpg)
SAGE
![Page 53: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/53.jpg)
SAGE
![Page 54: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/54.jpg)
SAGE
![Page 55: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/55.jpg)
From short term to long term adding meaning through long term engagement
From linear thinking to system thinking adding meaning through stakeholder engagement
From central to decentral adding meaning through the use of creativity, passion and talent
From mass to personal adding meaning through personal wellbeing
5 Paradigm Shifts: adding meaning to the core of our business models
SAGE
![Page 56: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/56.jpg)
SAGE
![Page 57: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/57.jpg)
SAGE
![Page 58: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/58.jpg)
SAGE
![Page 59: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/59.jpg)
SAGE
![Page 60: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/60.jpg)
SAGE
![Page 61: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/61.jpg)
From short term to long term adding meaning through long term engagement
From linear thinking to system thinking adding meaning through stakeholder engagement
From central to decentral adding meaning through the use of creativity, passion and talent
From mass to personal adding meaning through personal wellbeing
From closed to open adding meaning through collaboration, cooperation and sharing
5 Paradigm Shifts: adding meaning to the core of our business models
SAGE
![Page 62: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/62.jpg)
SAGE
![Page 63: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/63.jpg)
SAGE
![Page 64: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/64.jpg)
SAGE
![Page 65: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/65.jpg)
SAGE
![Page 66: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/66.jpg)
COOPETITION
SAGE
![Page 67: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/67.jpg)
SAGE
![Page 68: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/68.jpg)
SAGE
![Page 69: 6. Herman Toch : Fixing the plane while flying](https://reader031.vdocuments.us/reader031/viewer/2022032619/55c3714cbb61ebae498b4622/html5/thumbnails/69.jpg)
SAGE