6 ESSENTIAL HOLIDAY STRATEGIESMake Marketing Campaigns Shine Throughout the Season…and Beyond

THE SEASON IS SHORT – JUST 28 DAYS BETWEEN THANKSGIVING AND CHRISTMASCapturing consumer attention is hard. Capturing consumer attention during the holidays is even harder. These six strategies will help you win the holiday season.

CONSIDER A COMPETITIVE PRICING STRATEGY. THIS DOESN’T MEAN YOU SHOULD PROMOTE YOURSELF TO ZERO MARGIN.

% of US online mobile phone users that have researched prices online for products they were considering buying in-store.

of customers think the store associate is the best resource for information.

increase in online conversion rates when retailers begin to ship from store.

of sales are STILL happening in-store.

of consumers are unlikely to visit a store

if they can’t check inventory online.

Leverage programs that can track consumer behavior on all touch points to help with marketing attribution.

Use holiday campaigns as a kick starter for bigger data learnings for the rest of the year.

Use a promotional offer as a vehicle to capture data to test and learn more about consumer behavior.

Marketers work with RevTrax to discover and measure digital promotion performance

data – to prove and improve digital marketing’s impact on in-store sales.

To learn more trends and strategies to win this retail holiday season, visit www.revtrax.com.

GROWTH ON KEY HOLIDAY SALES DAYS CONTINUES TO OUTPACE OVERALL HOLIDAY GROWTH.

START THINKING ABOUT DATA AS A FOREVER TOOL.

THE IN-STORE RETAIL EXPERIENCE MATTERS. PEOPLE STILL WANT TO SEE, TOUCH AND FEEL PRODUCTS.

MOBILE IS A BIGGER PART OF HOLIDAY SHOPPING. EXPECT MORE CONSUMERS TO USE MOBILE PHONES TO FIND THE BEST PRICES AND DEALS.

CONSUMERS HAVE HIGH EXPECTATIONS FOR CHANNEL INTEGRATION.

of top retailers’ monthly audiences are mobile-only.

30%

% of online buyers who shopped on a mobile device.

38%Cyber Monday 2013

23%Cyber Monday 2012

Thanksgiving 2013 34%

Thanksgiving 2012 21%

Test offers to determine the best margin producing and new customer acquisition campaigns.

OFFER A

OFFER B

CHANNEL INTEGRATION

THINK MOBILE NOW

PRICING STRATEGY

THE STORE EXPERIENCE

WIN ON KEY DAYS

expect to view in-store inventory of products online.

89%

73% Expect to reserve online and pickup

in-store.

LEVERAGE DATA

Optimize your digital content on

key sales days.

31Thanksgiving

Black Friday

Cyber Monday

Free Shipping Day

Christmas

Day after Christmas +1

+27%

+18%

+11%

+7%

+6%

2010 2011 2012

Integrate promotions across online, in-store and mobile.

86% 75%33%

30% 19%86%expect to return online orders in the store.

1-5%

6-10%

11-15%

16-20%

21-25%

25%+

52%

18%

6%

4%

4%

3%

Pay morein-store

% consumers would consider paying more in-store to have product immediately (rather than wait for shipping).

Sources: 1. Forrester NA Technographics Life Cycle Survey, Q1 2013., 2. Commissioned Forrester study with Purolator, May 2014. , 3. Forrester NA Technographics Customer Lifecycle Buy Phase, Q1 2012., 4. comScore Media Metrix Multi-Platform, U.S., March 2014. , 5. Bizrate Insights/Forrester Holiday Flash Survey, 2013, 6. Experian Marketing Services, 2013, 7. Commissioned Forrester study with Rakuten LinkShare, June 2012.

© RevTrax 2014. Confidential and proprietary property of RevTrax. All rights reserved.

Use Coupons to Increase AOVNew consumers spend 3.1x

more with a coupon.

Existing consumers spend 2.6x more with a coupon.

aged 18-2457% aged 25-3451%

of consumers are likely to visit a store if in-store inventory

is marked.

5

6

4

3

1

2