6 creative ways companies are using vine

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6 Creative Ways Companies are Using Vine

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Find out how smart businesses are using Twitter's Vine app to engage with social media users.

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Page 1: 6 Creative Ways Companies Are Using Vine

6 Creative WaysCompanies are Using Vine

Page 2: 6 Creative Ways Companies Are Using Vine

6 Creative Ways Companies Are Using Vine

• Vine is the mobile Twitter app for creating quick videos.

• More and more brands are now using Vine for marketing in creative ways.

• Don’t just create videos, but create videos that engage with customers and encourage sharing.

Page 3: 6 Creative Ways Companies Are Using Vine

Engaging With Customers• Honda asked users to tweet why they needed a new car

with the hashtag “#wantnewcar” and then uploaded custom Vine videos on the same day in response.

• Simon & Schuster encouraged users to pick their #Fridayreads with “Reading Roulette,” a Vine video showing different books.

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Page 4: 6 Creative Ways Companies Are Using Vine

Showing New Products

• Taco Bell created a video to promote their upcoming Cool Ranch Doritos Locos Tacos.

• Internet Explorer also created a campaign called “Not Your Father’s Browser” that showed the new features of IE 10 with hilarious scenes.

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Page 5: 6 Creative Ways Companies Are Using Vine

Going Behind the Scenes• NBC News retweeted a Vine video of news

correspondent Keir Simmons traveling into the Austrian Alps before a live broadcast.

• Marc Jacobs uses Vine to show followers the inside of their headquarters and stores, along with employee outfits and celebrity interviews.

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Page 6: 6 Creative Ways Companies Are Using Vine

Making a Tutorial

– Oreo has published instructional videos with creative ways to use their cookies.

– Lowe’s has used Vine for a series of 6-second home improvement tips.

#4

Page 7: 6 Creative Ways Companies Are Using Vine

Creating Contests• Urban Outfitters was one of the first brands to

do a contest on Vine; they partnered with Converse and users submitted Vine videos of themselves wearing Chuck Taylor shoes to win prizes.

• Cadbury UK also used Vine to introduce a new creation and had users retweet their video to win a sample.

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Page 8: 6 Creative Ways Companies Are Using Vine

Giving Educational Lessons

– General Electric led a #6secondscience campaign to make science fun for kids.

– The San Francisco Zoo also posts educational videos of their animals, such as the poison dart frog.

#6

Page 9: 6 Creative Ways Companies Are Using Vine

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