6. buying module

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Shelley Hen| Solution Specialist

January 2011

6. Buying Module


▸ David is now ready to start the negotiation phase of the campaign

▸ He wants to Send RFPs to selected publishers Receive proposals Negotiate with publishers Build a media plan Sign IO Receive approvals

And launch the campaign…


MediaMind Buying Module Smart Planning was added as a 3rd tab in the Campaign flow Streamlining the buying-trafficking-analytics process Includes all buying and negotiation options

Research

• Search for sites

suited to

campaign

goals

Add Sites

• Add sites to

the negotiat

ion phase

• Overview of

site’s buying

progress

Send RFPs to publishers

• Formal standard RFP

form• Reques

ted placem

ents


Buying Process


Shelley Hen| Solution Specialist

January 2011

6. Sites Overview + RFP Process


▸ David needs to send RFPs with all the relevant information according to the brief to the publishers he selected in the Research Module

▸ David wants to include cars.com and CarsDirect in his campaign

Brief

Planning

Buying

Booking

Trafficking

Monitoring

Analysis


▸ The RFP should include:

• Objectives: Brand Awareness

• Target Audience: male |single and married with children |35-44|

income above avg. and high

• Campaign dates: August 17 – September 27, 2011

• Budget : $30,000

• Due date to submit the proposal: July 1st 2011

• The brief from the advertiser

Brief

Planning

Buying

Booking

Trafficking

Monitoring

Analysis

Request for Proposal (RFP)


David is now creating RFPs and sending them to the selected sites


Integrated Data from Research

Historical data from the Research Module

Sections- as selected in Research Module


View Site/ section performance details


Add site options:• One by one• From saved research • From existing

campaign

Create RFP Option to select one site and create RFP for itAllows selecting more than one

Sites Overview Tab


Add Sites From Previous Campaigns

To save time, users can select sites used in previous campaigns


Option to edit pending site information

New ‘Pending’ Site

Option to add new site.This will be saved only within the account and only in the buying module

Once moving it to trafficking, it will go through the mismatch process.

If a new site is needed to be added to MediaMind - follow the same process as in MediaMind


Site Indicators

From Research

New in Sites Overview tab

Pending Site

Site can not be deleted if an RFP, Proposal/ or an IO has been associated with it

Publisher uploaded Proposal


Create New RFP Options

From RFP tabCreate single RFP or multiple

From Sites Overview tab, create RFP • For one site by

selecting it from list

• For more than one by selecting them from list

• Empty RFP and enter the site details later on


RFP Form

Budget assigned for this site

Currency according to account settings

Option to have more than one budget level

Campaign dates

Due date to submit proposal andSpecial instructions

By default- includes instructions regarding the proposal Excel template

Includes all relevant details of the campaign, to be sent to the publisher Includes only a few mandatory fields and does not limit the planner


Objectives and Audience according to the campaign brief

Populated automatically from the campaign setup

Option to change and add more info


Campaign brief information as stated in the brief and should be part of the RFP to the publisher


Attachments and notes can be added.

Any file can be added.

This will be attached to the RFP sent to the publisher

Terms & Conditions can be added.

Any file can be added.

This will be attached to the RFP sent to the publisher


Both site’s and agency’s contacts can be added.

They will be added as a reference in the RFP.

*Note: these are not the recipients of the RFP


Requested Placements Option for the planner to request specific placement(s) from the publisher These will be added to the proposal Excel sent to the publisher with the RFP


RFP Statuses

Draft RFP

Sent RFP

Has attachment


Multi RFP Form

No option to request specific placements

Allows having one RFP for more than one site with option to add more All RFP parameters are the same for all sites


Create New Multi RFP Form

From RFP tab

From Sites Overview tab, create RFP

Selecting them from list


Send RFP Options From RFP tab

From RFP form (new or edit)

From RFP Preview


Select site’s contact from list or add new.

The contacts are saved under the Campaign Contacts and in the site’s account in MediaMind

Add sites’ recipients for this RFP

Option to send a copy to your email and to others (colleague, manager etc.)


Agency Logo

Option to add Agency logo. This will be added to the RFP (and IO) sent to the publishers


Once Sent…

An email with an attachment is sent to the publisher.• Each publisher

receives his own email.

• The sender is the planner

The attachments include:• RFP in PDF format

• Proposal Excel template to be filled in

• Any other file(s) attached in the RFP

• Demo and help files


RFP TabDirect link to Requested Placements

Link to site’s details and rating

Edit multiple RFPs by selecting them and ‘Edit’

Create an RFP without a site name that can be copied and used as a template for future RFPs


Summary

▸ Sites Overview Provides many options to add sites- benefit from past experience throught the research module or past campaigns

Provides one-stop-shop for monitoring the buying process

Integrates historical data

Allows adding 'Pending Site'

▸ RFP Provides easy and quick way to send RFPs to publishers

Open form without any limitations

Option to send one RFP to many publishers

Saves time and manual work


Default Buying Contact

Option to define a user as default for buying

The username and details will be added to the Campaign Contacts and will be populated by default in the contacts list when sending RFP/IO


Button Sites Overview Tab

RFPs tab

Add new site to list (few options)

Add new RFP- will open empty RFP form

Edit RFP- opens RFP form for editing

Delete site from list Delete RFP

Copy RFP- with all details

Common Buttons:

6. buying module

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