6) bmme056 - digital marketing strategy - xi chen
DESCRIPTION
iTRANSCRIPT
Intro: Digital Marketing Strategy
Xi Chen
Ever evolving digital marketing techniques…
Display Advertisin
g Content Marketing
Social Media Marketing Influencer Marketing
Online Viral Marketing
Keyword Auction
Search Engine OptimizationOnline Brand CommunityUser-generated Content
Search Analytic Web Analytic
Contextual AdvertisingBehavioral Targeting
Exciting and perplexing at the same time…
Learning Objectives
Digital Marketing Strategy
Understand different digital marketing techniques and landscape
Formulate, implement and evaluate a digital marketing strategy
Integrate with overall strategy
Specific Topics to Be Expected
• Framework to develop, implement and evaluate a digital marketing strategy
• Using digital tools to facilitate overall communication strategy
• Customer centricity: how digital body language can help?
• Targeting strategy bettered with customer listening tools
• New product ideation with online brand community
Learning format
Business Simulation
Questions?