6 2018 • issue 48 the world of alpha bank · 2018. 7. 3. · < 3 / 50 > alpha bank...

6 2018 • Issue 48

THE WORLDOF ALPHA BANK

IN FOCUS

Τ Ε ΑImportant distinctions for the Alpha Bank Group at the “Extel Survey 2018”

Alpha Bank and Alpha Leasing signed a new agreement with the European Investment Bank

Informative event for Customers of the Individuals and Personal Banking Division in Athens

“Greek Entrepreneurship: Prospects, Challenges, Strategy” series of Day Conferences

Alpha Bank participated in the “3rd Naftemporiki Agricultural Conference”

Alpha Private Bank was Gold Sponsor of the 13th International “Aegean Airlines Pro-Am”

Golf Tournament

Human Resources Division: “Athens University of Economics and Business Career Days 2018”

Human Resources Division: Together … at the Benaki Museum at the exhibition: “Frames of Reference.

From the Bank of Greece Collection”

Human Resources Division: Together … in summer educational programmes in Athens and Thessaloniki

Training Division: Key training programmes in May 2018

CULTURE

Alpha Bank supported the Meeting “Culture, Digital means and Entrepreneurship” where the Numismatic

Collection also participated

Postgraduate students from the University of Edinburgh visited the Bank’s Numismatic Collection

The Banknote Museum of the Ionian Bank in Corfu and the Alpha Bank Numismatic Collection participate

in the exhibition “Ioannis Kapodistrias, the Corfiot first Governor of Greece”

Completion of the Alpha Bank Art Collection’s educational seminars

The publications “Greek Wetlands” and “Greek Gods and Heroes in Ancient Cyprus” will be sold

by Alpha Bank at a discount of 40% throughout July and August 2018

The Alpha Bank Library: Gregorios Xenopoulos

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Editor: CORPORATE COMMUNICATIONS DIVISION 40, Stadiou Str.

102 52 ATHENS, GREECEΤ

E-mail: [email protected]

[email protected]

Design - Production: GOD A.E.

< Contents >

CONTENTS

6 2018 • Ιssue 48

GROUP COMPANIESAlpha Bank Cyprus Ltd

Alpha Bank Albania SHA

ART NETWORK

Annita Argyroiliopoulou

HISTORY OF COINS

Prefecture of Larissa

Larissa

PORTRAITS FROM THE BANK’S HISTORY

Demetrios S. Petrokokkinos

CULTURE SPECIAL

Alpha Bank Group Volunteer Day

Alpha Bank supported the 3rd Tourism Conference in Thessaloniki

The Bank supported Greece’s participation in the 16th Venice Architecture Biennale 2018

Alpha Bank supports the Clown Doctors programme of the Friends of Social Paediatrics’

Open Hug organisation

CORPORATE SOCIAL RESPONSIBILITY

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Alpha Bank Gold Business Banking: We reward consistency in meeting obligations!

Bonus Exclusive for Collectors of Experiences

Bonus Wednesday: “Flying high” with Aegean

Bonus cards: Celebrating football with unique gifts!

Every day Enter means every day profit!

Diners Club Cards: Purchases at Attica stores come with Shop&Win euros!

Alpha Bank. Blue. Our colour

Alpha Bank. We contribute to works that boost Greek economy

The Bank sponsored the Microsoft Summit 2018

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Editor: CORPORATE COMMUNICATIONS DIVISION 40, Stadiou Str.

102 52 ATHENS, GREECEΤ

E-mail: [email protected]

[email protected]

Design - Production: GOD A.E.

< Contents >

CONTENTS

6 2018 • Ιssue 48

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Alpha Bank activities on the occasionof Athens being named “World Book Capital” for 2018

lpha Bank, on the occasion of Athens being named “World Book Capital” for 2018, launched a series of activities,

contributing to the efforts to highlight the value of books as well as the interaction between different countries.

Specifically, the Bank, under the auspices of the Municipality of Athens, held the Corporate Social Responsibility activity

“A book is travelling”. Hence, starting on Monday, April 16, 2018 and for a whole month, the Bank turned an entire

“Line 2” Athens metro train into a virtual library, to raise awareness about the value of literature, education and culture.

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IN FOCUS

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At the same time, from April 16 through May 16, 2018, Line 2 metro passengers could take a photograph of the books

“travelling” on the metro and share it with the Network for Children’s Rights, by posting it on Instagram using the hashtag

#enavivliotaxidevei.

In order to watch the video for “A book is travelling”, click here.

For additional information about the initiative, click here.

In addition, on Thursday, May 10, 2018, Alpha Bank donated an important number of books to the library of the Non-Profit

Organisation “Network for Children’s Rights”, reinforcing its efforts to give children from vulnerable social groups

the opportunity to gain access to knowledge.

IN FOCUS

http://www.enavivliotaxidevei.gr/

In addition, on Wednesday, April 18, 2018, the exhibition titled

“Rare Books. The Alpha Bank Collection” opened at the Exhibition Area

of the Alpha Bank Main Building (12, Pesmazoglou Street and 40, Stadiou Street),

organised by the Bank’s Library.

The Alpha Bank Rare Books Collection comprises a number of rare

publications, which include works by classical authors (ancient Greek,

Byzantine and Roman authors as well as other foreign authors), dating from

the 16th to the 19th century, works by European travellers who visited the

Greek world from the 17th through the 19th century as well as artistic

publications illustrated by acclaimed Greek painters and printmakers of the

20th century.

The importance of these books is determined by their age, rarity, subject

matter, the presence of prints, maps and painted works on their cover or

in their pages, as well as the cover material, which was usually leather and,

more rarely, wood, fabric, metal etc.

At the opening of the Exhibition, where Members of the Bank’s General

Management and Division Managers were present, the Head of Alpha Bank’s

Corporate Social Responsibility Sylvia Kourkouli made a short introduction

about the Bank’s related activities, which was followed by a guided tour

of the Exhibition, conducted by the Head of the Library Loukia Frosynou.

The Exhibition is accompanied by a Catalogue, in Greek and English,

with explanatory texts and photographs about the featured books.

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IN FOCUS

On Monday, April 23, 2018, the Bank’s Library held a guided tour of the Exhibition, where participants had the opportunity

to become acquainted with the history of the Library, receive information, from the Head of the Department Loukia Frosynou,

about its Collection and initiatives as well as tour the Library’s premises and its Collection’s Rare Books Exhibition.

In addition, on the same day, the Human Resources Division, in collaboration with the Bank’s Library, held two special guided

tours, with the participation of approximately 65 Bank Employees. Participants had the opportunity to tour the Library’s

premises and become acquainted with the new educational programme, while they were also taken on a tour of the

Alpha Bank Rare Books Collection Exhibition and browsed through traveller Edward Dodwell’s book “Views in Greece”.

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IN FOCUS

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Similarly, on Saturday, June 9, 2018, the Human Resources Division, in collaboration with the Bank’s Library, held an event

for the children of Employees aged six to ten years old, at the Alpha Bank Educational Programmes hall, where

Mrs. Carmen Ruggeri, accompanied by three actors, narrated children’s book “Hansel and Gretel”.

Finally, on Wednesday, June 27, 2018, two special guided tours were held for the Bank’s Personnel at the new premises of

the National Library of Greece at the Stavros Niarchos Foundation Cultural Center (SNFCC), organised by the Human Resources

Division in collaboration with the Bank’s Library. The first guided tour was conducted by Mrs. Pamela Mini and the second one

by Mr. Gregorios Chrysostomidis, from the National Library of Greece.

During the guided tours, participants had the opportunity to become acquainted with the history of the National Library

of Greece, from its establishment until its transfer to the SNFCC, as well as its transition to the new digital era.

They were taken on a tour along its premises and received information about the new services, such as the future possibility

of borrowing books for children and adults, access and use possibilities.

IN FOCUS

Important distinctions for the Alpha Bank Group at the “Extel Survey 2018”

lpha Bank won important distinctions at the annual survey conducted by Extel, which highlights the best professionals in Europe.

Specifically, the Alpha Bank Managing Director – CEO Demetrios P. Mantzounis was named 2nd Best CEOin Greece and 19th in Europe, out of 97 CEOs in European Banks overall.

The Alpha Bank Chief Financial Officer – CFO Vassilios E. Psaltis was named Best CFO in Greece and 7th in Europe, out of 92 CFOs in European Banks overall.

The Bank’s Investor and Analyst Relations professionals, namely the Manager of the Investor and Analyst Relations Division Dimitrios Kostopoulos and the Assistant Manager of the same Division Elena Katopodi, reached the top 2 positions in the IR Professionals in Greece category and were included in the top 10 IR Professionals in Europe,out of 328 participants overall.

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H ΤΡΑΠΕΖAH ΤΡΑΠΕΖATHE BANK

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Vassilios Psaltis (centre) with Elena Katopodi andDimitrios Kostopoulos.

This year’s survey featured the participation of more than 11,300 professionals from 2,923 buy-side and sell-side firms

and 1,531 listed companies, covering a broad spectrum of industries, such as banking, pharmaceuticals, automobile,

the oil industry, telecommunications, transport, utilities and more.

The aforementioned distinctions highlight the confidence that the international investment community has in the Bank,

whose shareholder base is covered by foreign institutional investors by 81%.

In addition, at the same survey, Group Company Alpha Asset Management A.E.D.A.K. ranked 1st among the assetmanagement firms in Greece for the second consecutive year.

Two Executives of Alpha Asset Management A.E.D.A.K., the Manager of the Equity Investments Division Ioannis Havelesand the Assistant Manager of the same Division Violeta Spyropoulou, were included in the top 10 fund managers in

Greece for one more year. It should be noted that Alpha Asset Management recorded remarkable returns overall and had

also received top distinctions in the respective categories in 2017.

Left to right: The Vice Chairman and Managing Director of Alpha Asset Management A.E.D.A.K. Kimon Volikas, the Executive General Manager Private and Investment Banking Ioannis M. Emiris, Violeta Spyropoulou and Ioannis Haveles.


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Alpha Bank and Alpha Leasing signed a new agreementwith the European Investment Bank

LPHA BANK A.E. and ALPHA LEASING S.A. signed, on May 25, 2018, a new agreement with the European Investment

Bank (EIB), for Alpha Leasing to finance, with up to Euro 25 million, through financial lease contracts, small and

medium-sized enterprises (SMEs), with preferential terms, in order to support their long-term business plans.

The new agreement provides innovative, flexible and competitive solutions, broadening the scope of options available

to Customers, in terms of products.

It further includes the advantages of the EIB initiative “Skills and Jobs – Investing for Youth”, which provides additional

financial incentives to Businesses to employ young people aged up to 25 years old.

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Informative event for Customers of the Individualsand Personal Banking Division in Athens

n Monday, June 4, 2018, an informative event for Customers of the Individuals and Personal Banking Division took

place, at the Hilton Athens hotel. The Executive General Manager Private and Investment Banking Ioannis M. Emiris

gave a short speech, which was followed by a presentation by the Assistant Manager of the Investment Portfolios

Management Division Charalampos Patriarcheas and the Vice Chairman and Managing Director of

Alpha Asset Management A.E.D.A.K. Kimon Volikas, titled “International Markets 2018: Striking a balance in the new reality”.

The event ended with a speech by the Manager of the Individuals and Personal Banking Division Evangelia Chatzidaki.

Ioannis Emiris. Kimon Volikas.


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“Greek Entrepreneurship: Prospects, Challenges,Strategy” series of Day Conferences

n Wednesday, May 16 and on Monday, June 4, 2018, Alpha Bank successfully held day conferences for Customers

in Rethymo and Naxos respectively, titled “Greek Entrepreneurship: Prospects, Challenges, Strategy”,

featuring the participation of representatives of Small Businesses, Freelance Professionals and local institutions.

The Manager of the Aegean Islands and Crete Branch Division Maria Papageorgiou, the Manager of the Small Business Banking

Division Spyridon Rentetakos, the Assistant Managers of the Aegean Islands and Crete Branch Division Eftychios Manolarakis

Snapshots from the Day Conference in Rethymno.

Snapshot from the Day Conference in Naxos.


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and Vassilios Rizopoulos, the Assistant Managers of the Small Business Banking Division Efrosyni Zanika and Georgios Agritelis,

the Assistant Manager of the Marketing and Public Relations Division Eleni Stergiou, Executives from the Small Business

Banking Division and the Marketing and Public Relations Division as well as the Managers and Executives from local Branches

were present, on behalf of the Bank.

The Conferences were held to further support and reinforce existing collaborations with Small Businesses, as their

representatives had the opportunity to receive credible information from the Bank’s Executives and exchange views with them

on all current issues. The Manager of the Aegean Islands and Crete Branch Division Maria Papageorgiou and the Manager

of the Small Business Banking Division Spyridon Rentetakos spoke at the Conferences.

Discussion focused on the challenges as well as the opportunities and potential of the Small Business market, while the best

business practices that contribute to healthy entrepreneurship and enhance competition were also analysed. The Bank’s

initiative to support businesses through the Flexible Financing Tools Business Restarting-Intermediate, COSME and

InnovFin were presented as well. Through these Programmes, the Bank provides funding with favourable terms and reduced

guarantees to sustainable Small Businesses, in order to help them meet their operational needs, increase their competitiveness

and achieve their development goals. At the same time, the Alpha Tourism Entrepreneurship series, which supports the

tourism industry with contemporary banking solutions and flexible financing tools that fully cover the needs of businesses

active in tourism, was also presented.


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Alpha Bank participated in the “3rd Naftemporiki Agricultural Conference”

lpha Bank was a sponsor of the “3rd Naftemporiki Agricultural Conference”, which was titled: “The role of Greek

agriculture in the country’s reconstruction”. The Conference, which was held on Wednesday, May 23, 2018,

at the Divani Caravel hotel in Athens, featured the participation of companies active in the agricultural sector, cooperatives,

academic institutions and international organisations, specialised in the field of agriculture, while two major countries,

namely Israel and Belgium, were represented.

Issues related to agricultural entrepreneurship, such as the agricultural sector’s contribution to the National Economy,

the potential of agricultural production and how it can further contribute to the country’s productive reconstruction, were

discussed at the Conference.

Executives from the Business Centres Division and the Small Business Banking Division participated on behalf of the Bank,

while Bank Customers also attended, as conference guests.

The Greek agricultural sector has to adapt to the new international market conditions and develop a new model of

agricultural entrepreneurship, adopting modern methods of production organisation through the use of technology and

advanced business practices, which Alpha Bank endorses through the “Alpha Agricultural Entrepreneurship” programme.

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Alpha Private Bank was Gold Sponsorof the 13th International “Aegean Airlines Pro-Am” Golf Tournament

lpha Private Bank was Gold Sponsor of the 13th International “Aegean Airlines Pro-Am” Golf Tournament. The

Tournament was held at the two golf courses of the Costa Navarino resort in Messinia, which have been designed

according to international standards, from June 6 through June 10, 2018, featuring the participation of 66 teams and

264 golf players from 28 countries.

The Alpha Bank Executive General Manager Private and Investment Banking Ioannis M. Emiris, the Manager of the Private

Banking Division Emmanouil Arzinos, the Assistant Manager of the Private Banking Division Nikolaos Kalitsounakis and the

Assistant Manager of the Marketing and Public Relations Division Eleni Stergiou represented the Bank, while Bank Customers

also attended the event, as guests.

The Alpha Bank Golf team comprised Mr. Alessandro Tadini, Mr. Nikolaos Karathanassis, Ms. Eirini Kramps and

Ms. Maria Pallidou. This year, the Bank’s team came in 24th, out of the overall 66 teams and Eirini Kramps received

the “Dunes Course Longest Drive” award in the women’s category.

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Human Resources Division

“Athens University of Economics and Business Career Days 2018”

Τn Tuesday, May 22, 2018, the Bank participated, once again this year, in the “Athens University of Economics and

Business Career Days”, organised by the University’s Career Office.

The main reason behind Alpha Bank’s participation was to get acquainted with university graduates and postgraduate students

who wished to be informed about career opportunities at the Bank and conduct interviews with them.

On the day that the Bank participated, more than 50 interviews with candidates who expressed interest in the Alpha Bank Group

were conducted.

It should be noted that a significant number of these candidates were highly interesting, in terms of academic skills and quality,

hence it is possible for some of them to be re-evaluated in the future, as part of covering the Bank’s needs.

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he Human Resources Division gave the opportunity, once again this year, to children of Employees aged four to

fourteen years old to take part in weekly summer educational programmes in Athens and Thessaloniki. At the same

time, Employees in partner businesses who want their children to participate in the aforementioned programmes are able

to do so at a lower price.

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Together … in summer educational programmes in Athens and Thessaloniki

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n Thursday, May 17, 2018, a guided tour of the exhibition “Frames of Reference. From the Bank of Greece Collection”

was conducted for the Bank’s Personnel at the Benaki Museum. Mrs. Charis Kanellopoulou, art historian and curator of

the Exhibition, conducted the tour.

Participating Employees had the opportunity to become acquainted with 160 works by Greek artists, selected from the

Collection of the Bank of Greece, which includes approximately 3,000 works overall.

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Human Resources Division

Together … at the Benaki Museum at the exhibition:“Frames of Reference. From the Bank of Greece Collection”


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Training DivisionKey training programmes in May 2018

In May, the Bank’s educational activity in terms of technical banking and management programmes continued.

But special mention should be made to the following programmes:

“GDPR – Awareness”In view of the implementation of the General Data Protection Regulation (GDPR) as of May 25, 2018, the Training Division,

in collaboration with an Institution specialising in the said subject, prepared a new e-learning course to cover all of the

Bank Personnel’s educational needs.

The aim of the course was to inform and provide all necessary knowledge on personal data protection and to promote

attention and awareness in the new environment, where banking operations will now take place.

Through its three sections, the new “GDPR – Awareness” e-course describes the Regulation’s General Framework and

provides answers to Legal, Technical and Organisational Issues that result from its implementation.

The course is available on the e-Front platform, comprising three sections in the order of “Legal Issues A”, “Legal Issues B”

and “Technical and Organisational Issues” and it is obligatory for all of the Bank’s Personnel.

In addition, three day conferences took place at the Training Centre’s Amphitheatre, on May 19, on June 9 and on June 16,

2018, in order to provide information to the Personnel of the Group Companies. Overall, approximately 300 persons

were trained.

“CBS- Core Banking System”As part of the Central Systems Redesign Programme and in view of the New Central System installation, the Training

Division created the interactive presentation “CBS-CORE BANKING SYSTEM”.


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The new application will become the main tool in the Bank Personnel’s daily work, while it will gradually replace FBA

FINESSE, Siglo and, later on, other applications.

The “CBS-CORE BANKING SYSTEM” is available as an e-learning course on the e-Front platform, which all of the Bank’s

Personnel can attend. Its aim is to present the application’s main possibilities, the featured icons, the options available

and the navigation rules.

Specialised Protection and Safety ProgrammesThe Training Division, in collaboration with the Procurement, Property and Security Division, prepares an annual training

plan to train Employees in matters of personal safety and protection, according to the provisions of the Law. Hence,

during the first semester, educational programmes concerning the management of emergencies such as floods, fires,

earthquakes and the safe evacuation of the workplace, were held.

These programmes, which combine theory and practice, are conducted by specialised institutions/trainers, in collaboration

with Executives from the Procurement, Property and Security Division.

The programmes conducted overall:

Location Persons

ATHENS 136

IOANNINA 57

PATRA 64

KALAMATA 43

THESSALONIKI 135

VOLOS 33

CRETE 56

Total 524


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Preparation of candidates for the Bank of Greece (BoG) Investment Operations examsThe preparation of colleagues who took part in the Bank of Greece exams on May 12 and May 13, 2018, to acquire investment operations Certificates or to renew Certificates dating from 2011, was completed.

The preparation was conducted by University Professors and acclaimed market Executives and professionals. It should be stressed that, for the first time, exams on “Legal Framework” and “Special Subjects a1” were held with questions drawn from a Question Pool that was created by the Exam Committee. Both the training material and the question pool can be found at the Alpha Bank Intranet.

Overall, 480 persons took part in the Certification and Recertification exams.

Retraining – Bancassurance RecertificationIn May, the second exam series (Comprehension Test) for those with Bancassurance Certificates obtained between 2008 and 2014, in 2015, 2016 and 2017, took place. Overall, 2,070 candidates participated and were tested on Section C’ (Customers and Sales). Their compulsory retraining for 2018 will end with the third exam series, where they will be tested on Section B’ (Private Insurance Institutional Framework) and which will take place in October 2018.

Summary of the training statistics


TT W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T M T W T F S S M T WT W T F S S M T W T F S S M W T F S ST

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https://alphabankintranet.alphasso.gr/ekpaideysews/Pages/paroxh_ependytikon_ypiresion.aspx

Alpha Bank supported the Meeting “Culture, Digital meansand Entrepreneurship” where the Numismatic Collection also participated n Friday, May 18 and Saturday, May 19, 2018, the Meeting: Culture, Digital means and Entrepreneurship took place, jointly organised by the Xenios Polis organisation, the Ministry of Digital Policy, Telecommunications and Media and the Cardet centre.

The Meeting was held at the amphitheatre of the Ministry of Digital Policy, Telecommunications and Media and at the Alpha Bank Building on Sophocleous street.

The Meeting focused on the importance of digitalising material and non-material Culture, on partnerships and collaborations between cultural and computer science foundations, on the role of cultural training and tourism as well as on the developmentof entrepreneurship, through digital culture.

The Alpha Bank Numismatic Collection also participated in the Meeting, along with the Institute of Computer Science – Foundation for Research and Technology – Hellas, with the announcement “Creating original interactive experiences for Numismatic Collections”. The Curator of the Bank’s Numismatic Collection Dr Dimitra Tsangari and the Institute’s Principal Researcher Dimitris Grammenos presented the two digital applications Stater 3602 and Coin-o-rama, which were designed to present, in a modern and digital way, a specific number of ancient coins from the Bank’s Collection.

Overall, 21 representatives from 16 Organisations related to Culture, Education and Computer Science participated in the Meeting, which took place with the support of Alpha Bank.

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THE BANK • CULTURE

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Postgraduate students from the University of Edinburghvisited the Bank’s Numismatic Collection

n Thursday, May 24, 2018, postgraduate students studying Archaeology at the University of Edinburgh, accompanied by Professor Keith Rutter, visited the Alpha Bank Numismatic Collection, as part of a scheduled educational trip to Athens.

During their visit, the students first learned the history of the Bank’s Numismatic Collection as well as the invention and the evolution of coinage; afterwards, their Professor gave a presentation that was related to their study programme. At the end of their visit, the students became acquainted with the ancient coin minting technique and minted their “own coin”.

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The Banknote Museum of the Ionian Bank in Corfu andthe Alpha Bank Numismatic Collection participate in the exhibition

“Ioannis Kapodistrias, the Corfiot first Governor of Greece”

he Hellenic Parliament, the Municipality of Corfu and the Municipal Gallery of Corfu are jointly organising the exhibition “Ioannis Kapodistrias, the Corfiot first Governor of Greece”, which is on display at the Gallery’s Permanent Collection Section.

The Exhibition is dedicated to the life and work of the distinguished Greek diplomat and politician, following the narrative of the “Ioannis Kapodistrias: His progress over time” exhibition, organised by the Hellenic Parliament. It is part of the activities that the Municipality of Corfu has planned during its presidency of the “I. Kapodistrias City Network”, for the two-year period 2018-2019.

Digital reproductions, documents, publications, newspapers, heirlooms, works of art, coins and banknotes present the life and work of the great Greek diplomat and politician Ioannis Kapodistrias.

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The Exhibition features the participation of the Library of the Hellenic Parliament, the Ministry of Foreign Affairs

of the Russian Federation, the General State Archives, the National Historical Museum, the Benaki Museum,

the Kapodistrias Museum, the Holy Metropolitan Church of Corfu, Paxoi and Surrounding Islands, the Public

Central Library of Corfu, the Reading Society of Corfu, the Society for Corfiot Studies, the Philharmonic Society

of Corfu as well as the Banknote Museum of the Ionian Bank in Corfu and the Alpha Bank Numismatic Collection.

The silver phoenix, the first coin of the modern Greek State, bronze subcategories of the phoenix, a paper

phoenix and subsequent banknotes depicting Ioannis Kapodistrias are on display among the exhibits.

Exhibition Duration: May 21 – December 30, 2018


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Completion of the Alpha Bank Art Collection’seducational seminars

he Alpha Bank Art Collection’s educational seminars, which were addressed to postgraduate students of the Athens University History of Art Department, were successfully completed. The Programme, titled “Visual arts in 21st century Greece”, was designed to provide students with a more specialised theoretical training, through eight monthly seminars, which started in November 2017. Participants received certificates of attendance.

On Tuesday, May 8, 2018, Mr. Efthymios Presvytis, Art Director of Peak Publishing, conducted the seventh seminar which was titled “Exhibitions without an expiry date. The creative process for an exhibition’s catalogue and supervisory material”.

On Tuesday, June 5, 2018, the Director of the J.F. Costopoulos Foundation, Hector Verykios, conducted the eighth seminar whichwas titled “Greek public benefit foundations after the crisis. Theory and Practice. The case of the J.F. Costopoulos Foundation”.

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Mr. Efthymios Presvytis. Hector Verykios.


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The publications “Greek Wetlands” and “Greek Gods and Heroes in Ancient Cyprus”

will be sold by Alpha Bank at a discount of 40% throughout July and August 2018

lpha Bank offers the publications “Greek Wetlands” (Greek and English edition) and “Greek Gods and Heroes in Ancient Cyprus” (Greek and English edition) at a discount of 40% throughout July and August 2018.

The Greek wetlands - lakes, rivers, marshes and lagoons - constitute an inseparable part of the natural landscape and the cultural wealth of our country. This Publication attempts to present the significance and history of wetlands, through a general review and a journey throughout Greece, and to promote their beauty through the illustrations selected not only on aesthetic grounds but also with reference to substantial criteria.

Goulandris Natural History Museum,

Greek Biotope-Wetland Centre

Athens 1996

Commercial Bank of Greece

Dimensions 28.5 x 23 cm

384 pages, 396 illustrations

Greek, English

ISBN 960-7059-05-0 (Greek)

ISBN 960-7059-06-9 (English)

Price: Euro 21.00

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From as early as the prehistoric era, Cyprus played an important role in the Mediterranean, not only as an economic centre but also as a cultural crossroads. The book is not confined to religion and religious traditions.The author uses a great number of excavation findings as well as literary and epigraphic sources to record the historyof Cyprus over the centuries and the influences to whichthe country was subjected by the peoples of theMediterranean and the Near East.

Vassos Karageorghis

Athens 1998

Commercial Bank of Greece

Dimensions 28.5 x 23 cm

336 pages, 237 illustrations

Greek, English

ISBN 960-7059-07-7 (Greek)

ISBN 960-7059-08-5 (English)

Price: Euro 24.00


The Publications may be obtained either by visiting the “ALPHA BANK – CULTURE store” (40, Stadiou Street, ATHENS) and the e-shop www.alpha.gr/alphapolitismos or by placing an order via telephone or e-mail (tel.: +30 210 326 2465, e-mail: [email protected]).

For any further clarification or information please contact the Alpha Bank Library at +30 210 326 2440 and 210 326 2446.

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http://www.alpha.gr/alphapolitismos

mailto:[email protected]

regorios Xenopoulos, novelist, journalist and playwright, was born in Constantinople on December 9, 1867. He was the eldest

son of merchant Dionyssios Xenopoulos, who came from Zakynthos, and Efthalia Thoma from Constantinople. When he was

eleven months old, his family moved to Zakynthos, where Gregorios spent his childhood and adolescence. In 1883 he enrolled at the

University of Athens to study Physics and Mathematics, but he never completed his studies as the following year he became involved

with literature, which then became his sole occupation. In 1894 he married Efrosyni Diogenidi, with whom he had a daughter, but they

soon got divorced. He got married again, in 1901, to Christina Kanellopoulou, with whom he had two more daughters. He collaborated

with many newspapers and magazines of his time, publishing novels, short stories, articles, studies and reviews. He became director

of “Eikonografimeni Estia” (Illustrated Estia) in 1894 and chief editor of the “Diaplasis ton Paidon” (The Education of the Children)

magazine in 1896. Between 1901 and 1912 he worked with the “Panathinaia” magazine, while in 1912 he started publishing novels

in instalments at the “Ethnos” newspaper. In 1927 he founded the magazine “Nea Estia” and in 1931 he became President of the

National Theatre. He was a regular member of the Athens Academy. He passed away in Athens, on January 14, 1951, aged 84.

The Alpha Bank LibraryGregorios Xenopoulos

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Gregorios Xenopoulos first appeared on the literary scene in 1879, as a columnist for the“Diaplasis ton Paidon” (The Education of the Children) magazine. His first novel, titled “O anthropos tou kosmou” (Man of the world), was published in 1888, followed by “NikolasSigalos” in 1890 and later on some of his best works, such as “Margarita Stefa” in 1893 and “Kokkinos vrachos” (The red rock) in 1905. In 1914 he published “O polemos” (War),in 1915 “Oi mystikoi arravones” (Secret engagements) and “Laura” and from 1919 through 1924, the trilogy dealing with social issues “Plousioi kai ftohoi” (Rich and poor), “Timioi kai atimoi” (Honest and dishonest) and “Tycheroi kai atychoi” (Lucky and unlucky). In 1923 he published “Isavella”, in 1925 the “Anadyomeni” and many more. His books are set in Athens and Zakynthos, describing Greek society of that time in the capital or the countryside; they focus on love, mostly between people of different social backgrounds. As a prose writer, he started off writing novels of manners, the trend that was prevalent at that time, but very soon he turned to realism and urban fiction, reflecting upon society, something that he also supported theoretically. The literary tendencies prevailing in Europe and the United States at the time, realism and naturalism, particularly the work of Honoré de Balzac and Émile Zola, had a significant impact on Xenopoulos. Apart from novels and short stories, he also wrote

46 plays, many of which were initially written as prose works and were later adapted for the stage, the most important ones being “To mystiko tis kontessas Valerenas” (The secret of countess Valerena), “Stella Violanti” and “Foititai” (Students). He also translated and adapted many foreign works.

His contribution to literary reviews is also considered important. He published studies about many writers in the “Panathinaia” magazine, while he was the first one to introduce C.P. Cavafy to Athens’ literary audience in 1903.The largest part of his work is written in simple dimotiki (demotic) language, while the psychological profile of his characters and the natural dialogues, which, along with his integrity in terms of writing technique, were the main qualities of his work, are noteworthy. He was one of the most productive writers of his generation, as he wrote more than 80 novels, a large number of short stories and plays as well as studies, articles and reviews.

The Collection of the Bank’s Library includes a large number of works by Gregorios Xenopoulos, such as novels, short stories, plays and more.

Please click here, in order to view the titles.


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xenopoulos.pdf

Alpha Bank Gold Business Banking We reward consistency in meeting obligations!

he Alpha Bank Gold Business Banking Service, recognising the consistency of Gold Business Customers in their collaboration with the Bank, specifically in meeting their obligations for all of 2017, rewarded them with thousands of Bonus points on their company Alpha Bank Enter Bonus Business American Express® debit cards.

Each Gold Business Customer was personally informed about the initiative.

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Bonus Exclusive For Collectors of Experiences n advertising campaign got under way in selected magazines and online in May, to promote Bonus Exclusive, the Alpha Bank Gold and Alpha Private Bank exclusive Customer Reward Programme. The Programme features two main parts, namely Bonus Exclusive Experiences and Bonus Exclusive Selections, which are presented as all-encompassing suggestions that can reward a particularly demanding audience, with the message “Discover, try, live”.

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PRODUCTS AND SERVICES

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Bonus Wednesday“Flying high” with Aegean

he advertising campaign that was launched in March on television and online, to further boost the Bonus Loyalty

Programme, continued, featuring the main message: “Every Wednesday is Bonus Wednesday!”.

The Programme partner featured in June was Aegean. Specifically, Customers who booked their flight tickets either

through Aegean or through Olympic Air, any Wednesday in June, won 10 Bonus points for every Euro 1.

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Bonus cards: Celebrating football with unique gifts!

onus cards were part of this summer’s great football celebration and offered cardholders the opportunity to win unique gifts, when using their cards to carry out purchases at the Programme’s partner businesses, from June 1 throughJune 30, 2018.

The lucky Bonus card winners enjoyed the following gifts:

- 10 SAMSUNG 55’ SMART LED 4K TV television sets- 400 giftcards worth Euro 30 that can be used at Kotsovolos stores- 440 official Adidas World Cup soccer balls.

Customers learnt if they had won from their POS terminal receipt at the moment of the purchase and with SMS messages.

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Every day Enter means every day profit!

nter debit cards are used for daily purchases, big or small, providing safety, flexibility and speed.

In order to further their use, a promotional activity for Enter Visa and Enter Mastercard cardholders was launched, fromJune 1 through July 31, 2018.

Specifically, 100 lucky winners each month win the value of the purchases that will be carried out with the aforementionedcards, of up to Euro 1,000 and the money is credited to their account. In order to participate in the competition, cardholdershave to send an SMS message to 19129, writing the word “enter”, so as to confirm they are consciously participating andso that the offer can apply to active users.

An advertising campaign ran on the radio and online to promote the competition, featuring the main message: “Use yourEnter Cards anywhere. They might be hiding the value of your purchases!”.

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Diners Club Cards:Purchases at Attica stores come with Shop&Win euros!

iners Club cardholders who used their card to carry out purchases at Attica stores from June 18 through July 7,

2018, had the opportunity to win additional Shop&Win euros!

Specifically, one lucky winner won 500 Shop&Win euros and 50 lucky winners won 50 Shop&Win euros.

Cardholders learnt if they had won from their POS terminal receipt, at the moment of the purchase.

Cardholders were informed about the offer through their monthly card bills, SMS messages, the www.alpha.gr/cards

website as well as promotional material at the Attica stores.

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https://www.alpha.gr/cards

Alpha Bank. Blue. Our colour

n the occasion of the “Posidonia 2018” International Shipping Exhibition, an advertising campaign was launched

on Print Media, featuring the main message: “We have a lot in common with Greek shipping. Vision, goals, colour”.

The campaign had the colour blue and the symbolism it carries as a creative driving force, stressing the support that

Alpha Bank has been providing to Greek shipping for a long time.

At the exhibition, the Bank also made a donation to the “Argo” Association of Naval Parents of Children with Special Needs.

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Alpha Bank.We contribute to works that boost Greek economy

n advertising campaign was launched on Print Media, featuring the main message: “We contribute to works that

boost Greek economy”, to promote the Bank’s role as a key part of and coordinator in the consortium of lenders

concerning the upgrade of the 14 regional airports. Alpha Bank’s contribution to the aforementioned agreement was decisive

and received distinctions as one of the most important contributions in the infrastructure and energy sectors globally.

The Airport deal of the year 2017 and Transport Deal of the Year awards, which Alpha Bank received from the

internationally acclaimed publications Infrastructure Journal and EMEA Finance respectively, for its contribution to Greek

economy, make us proud and urge us to maintain our higher position.

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The Bank participated in the Microsoft Summit 2018

lpha Bank was a Gold Sponsor of the Microsoft Summit 2018, which took place at the Stavros Niarchos

Foundation Cultural Center on May 22, 2018.

More than 1,500 representatives of the business sector, Information Technology executives, Microsoft customers and

partners attended the Summit, with discussion focusing on artificial intelligence.

Top Greek companies that actively implement digital transformation, Microsoft partners and customers had the

opportunity to present to visitors the solutions and technologies that they offer.

Alpha Bank had its own stand at the Summit, where Bank Executives provided attendants with information about

my Alpha wallet with Tap n’ pay. It is the new and innovative means of payment, which can be used for transactions

at POS terminals that feature the contactless sign, with any Alpha Bank card, easily, quickly and safely, from an Android

mobile phone.

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Alpha Bank Group Volunteer Day

n Sunday, May 20, 2018, the “Alpha Bank Group Volunteer Day” was successfully held in Greece, Cyprus,

Romania and Albania. Established in 2009, the “Alpha Bank Group Volunteer Day” takes place every year, further

raising the awareness of the Group’s Personnel, in Greece and abroad, on social and environmental issues and

increasing their contributions in this direction.

In Greece, the “Alpha Bank Group Volunteer Day” was held in Athens and Thessaloniki, with the participation of 40

volunteers from the Bank’s Personnel. It consisted of educational activities for children living in foundations, who

became young chefs and were introduced to the art of cooking, under the guidance of acclaimed chefs.

Specifically, in Athens, 31 children aged 8 to 12 years old from the SOS Children’s Village in Vari and children living

in Houses of the Volunteer, Non-Profit Organisation “The Smile of the Child”, visited the Goulandris Natural History

Museum and, under the guidance of chef Mr. Dimitris Skarmoutsos, discovered cooking secrets and techniques.

In Thessaloniki, 35 children from the SOS Children’s Village in Plagiari, the Greek Children’s Village in Filyro, the

“Melissa” Orphanage for Girls and “The Smile of the Child”, cooked together with chef Mr. Alexandros Papandreou,

in a specially designed venue provided by the American Farm School.

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Athens Thessaloniki


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Cyprus

In Romania, approximately 200 volunteers from the Alpha Bank Romania Personnel took part in various activities.

Work for the restoration and embellishment of the Bucharest Botanic Garden, which is more than 150 years old, continued

this year as well. In addition, Volunteers cooked a meal for 50 children from poor families and donated home equipment,

to support the “I want to be independent” programme for children with autism. Volunteer events also took place in other

Romanian cities. In Timisoara, a group of Volunteers took part in educational activities along with 20 children from

In Cyprus, 70 volunteers from the Alpha Bank Cyprus Personnel collected food and other necessities for poor families,

who received all collected items through the charity organisations “Europa Donna” and “Vagoni Agapis”.


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Albania

In Albania, 100 volunteers from the Alpha Bank Albania SHA Personnel together with members of their families participated in a large event held at the main square of Tirana, to strengthen the “You are a sunflower” non-profit organisation, which supports children suffering from health problems. At the same time, hundreds of Bank Employeeshelped raise the public’s awareness of the organisation’s charity work.

The Personnel’s active participation is decisive in the success of the “Alpha Bank Group Volunteer Day” and reflects theGroup’s corporate responsibility, promoting team work and collaboration.

the “Save the Children” organisation, in Constanta educational visits to the city’s Aquarium and the National Observatory

were organised for children living in foundations, while in Cluj a group of Volunteers accompanied children suffering from

health problems to a theatre performance and gave them gifts.

Romania


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Alpha Bank supported the3rd Tourism Conference in Thessaloniki

lpha Bank was a sponsor of the 3rd Tourism Conference, titled “Quality in Mass Tourism: The Recipe for Success”, which was held in Thessaloniki under the auspices of 5 bilateral Chambers: the American-Hellenic Chamber

of Commerce, the British-Hellenic Chamber of Commerce, the French-Hellenic Chamber of Commerce and Industry, the

Hellenic-German Chamber of Commerce and Industry and the Italian-Hellenic Chamber of Thessaloniki.

The country has long and steadily been experiencing high numbers of tourist arrivals, hence, upgrading the products of the

tourism industry is imperative. The Conference tried to present ways of finding common ground between the industry’s

quantity and quality goals, by looking into key elements in the value of its products.

Business persons, members of the five Chambers, representatives of the tourism industry and the banking sector as well

as local institutions, academics, students and Executives related to tourism from the country’s administrative and political

sector, attended the Conference.

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The Bank supported Greece’s participationin the 16th Venice Architecture Biennale 2018

t the 16th Venice Architecture Biennale 2018, which opened on May 26 and will run through November 25, 2018,

Alpha Bank is a sponsor of Greece’s participation which is titled “The School of Athens”.

The Biennale’s Greek Pavillion, inspired by and with references to Raphael’s famous fresco of the same title, has been

transformed into a landscape with steps, that invites visitors to admire the 56 three-dimensional models depicting

academic venues from different points in time and from all around the world. It stresses the importance of creating

“free venues” in academic institutions for impromptu discussions, lectures, networking and informal teaching, something

that is vital in keeping academia relevant and “alive”.

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Alpha Bank supports the Clown Doctors programmeof the Friends of Social Paediatrics’ Open Hug organisation

he Bank continues to support the Clown Doctors programme of the Friends of Social Paediatrics’ Open Hug

organisation.

Open Hug (Anoichti Agalia) is a Non-Profit Organisation housed in the Panagiotis and Aglaia Kyriakou General Children’s

Hospital. It was founded in 1994 by a group of women volunteers, to create a “warm hug” for all children who are suffering

from chronic diseases and are hospitalised. The Clown Doctors programme boosts the children and their parents’

emotional support, further aiming at having a positive impact on the outcome of their illness and their eventual recovery.

It has been proven that the laughter and joy that the Clown Doctor and their team provides reduce children’s stress and

help them work better with the hospital’s Medical and Nursing staff. The Programme applies to hospitalised children

aged 3 to 14, at the Panagiotis and Aglaia Kyriakou General Children’s Hospital, the Aghia Sofia Children’s Hospital and

the Penteli General Hospital for Children as well as the Pediatric Clinics of hospitals in Thessaloniki, namely the

Ippokrateio General Hospital of Thessaloniki and the AHEPA University General Hospital.

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Annita ArgyroiliopoulouTree Trunk, 1990-1992

Coal on canvas 180 x 84 cm.

Thassos Branch (733)

he depiction of nature, with references to plants and animals, was the trigger for Annita Argyroiliopoulou’s artwork.

The artist handles nature’s standards with diversity, but always with great sensitivity, in order to produce abstract

compositions that take one by surprise because of the material’s resourceful use and the original concept.

The Tree Trunk, which belongs to the Alpha Bank Art Collection, is part of the works that Argyroiliopoulou presented in

her first solo exhibition in 1993. Apart from paintings, the exhibition had also featured three-dimensional constructions

from wire and other flexible or light materials (wicker, textile, polyester), representing real or imaginary beings that

created a haunting environment.

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CULTURE SPECIAL • ART NETWORK

The distinct, in terms of design, structure, that defines the composition, is undoubtedly a pleasant surprise in the Tree Trunk.

The coal’s roughness is not used to impress and it is not an end in itself; instead, it is used to portray the natural elements

and the emotional turmoil they evoke in the artist. The outline has many purposes; at times accentuated, with shading,

it resembles a painting and adds volume, while elsewhere it is more linear. The alternation between the dense lines and the

white colour of the canvas adds intensity and beat to the entire composition. The shape of the tree, which takes over entirely,

violently even, the painting surface, brings to mind the female body because of its human resemblance. This all predicts

a tendency towards existential exploration, focusing on matters related to the nature of women and fertility, which

Argyroiliopoulou delved into over the next few years.

Annita ArgyroiliopoulouTree Trunk, 1990-1992Coal on canvas 180 x 84 cm.

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ANNITAARGYROILIOPOULOU (Athens, 1960) CURRICULUM VITAE

he received a Bachelor of Arts from Deree College

(1979-1983) and then went on to study at the

Athens School of Fine Arts, at the studio

of N. Kessanlis (1984-1989). She has been

a Secondary School art teacher since 2004.

She has taught drawing, colour techniques and

constructions in public and private schools, while

from 1982 until 1996 she designed sets and

constructions for Greek films.

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Frame at the Larissa Branch (300)

uilt on a hill on the right bank of River Pineios, Larissa was the most prominent city in Thessaly, with the first settlers dating back to the Neolithic Age. Larissa was also the home of one of the oldest noble Thessalian families, the Aleuades, who, as a rule, produced the so-called tagoi, the heads of the cities. The city’s great economic growth, which was based on its excellent geographical position and the cultivation of the fertile plain, was also accompanied by a significant cultural growth. From the late 5th and during the first half of the 4th century BC, Larissa’s leading position was seriously challenged by Pherae and Pharsalos, so the Aleuades sought the help of the Boeotians and the Macedonians, who thus became involved in Thessalian affairs. Finally, the region came under the control of Philip II of Macedon. In 196 BC, Larissa became the capital of the re-founded Koinon of Thessaly (Thessalian League).

The Larissa mint, the most important mint in Thessaly, began issuing coins from the early 5th century BC. The iconographic types are associated with nymph Larissa and god Poseidon; in Thessaly, Poseidon was worshipped as a bull and horse. The depiction of the horse on the city’s coins is also related to the famous Thessalian cavalry.

According to Herodotus, when Xerxes invaded Greece along with his troops and headed towards Attica, in 480 BC, he noted the cavalry’ssupremacy while crossing the Thessalian region. Plutarch described the Thessalian cavalry that Alexander the Great had with him duringhis campaign to the East, while it should be noted that even Bucephalus, Alexander the Great’s horse, was also Thessalian.

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Prefecture of LarissaLarissa

CULTURE SPECIAL • HISTORY OF COINS

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Demetrios S. Petrokokkinos(1878-1943)

Work by Kostas Argyriou (1900/2-1984), 1943Oil on canvas 58 x 48.5 cm.

Alpha Bank Art Collection

Founding member of the Commercial Bank of Greece and Member of its first Board of Directors, from 1907 until 1936.

He was born in London on April 17, 1878. He came from the well-known Petrokokkinos family, from the island of Chios, traces

of which can already be found in the 15th century. The family was known for its commercial activity in the largest Greek

communities abroad. His father, Stefanos E. Petrokokkinos, born in Smyrna in 1840, initially became Manager of the acclaimed

commercial firm “Petrokokkinos Brothers” in Calcutta and, from the mid-1870s, in London. Demetrios Petrokokkinos was raised

in London, where he completed his schooling and at the same time was introduced to the commercial activities of his father’s

business. In the early 20th century, the Petrokokkinos family moved to Athens and young Demetrios enrolled at the Athens

University Law School.

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CULTURE SPECIAL • PORTRAITS FROM THE BANK’S HISTORY

D.S. Petrokokkinos, Commercial Bank ManagerImage from the Panhellenic Album of the National Centenary, 1821-1921

Volume A’, Economics, Athens 1921

His professional career mirrors that of Gregory Empedocles, the founder of the Commercial Bank, who was his relative

by marriage. In 1905, Demetrios Petrokokkinos became a partner at the Banque Empedocles, when it changed from General

to Limited Partnership. At the same time, he was the Manager of the Piraeus Branch, the Bank’s only Branch. In 1907, upon

the establishment of the Commercial Bank, D. Petrokokkinos was elected Member of its first Board of Directors, while

he remained Manager at the Piraeus Branch. In 1925, following the departure of D. Kontoumas, one of the Commercial Bank’s

founding Members, Demetrios Petrokokkinos became Deputy General Manager, hence the closest associate of the head

of the Bank, Gregory Empedocles.

On December 3, 1936, Demetrios Petrokokkinos, suffering from health problems and recovering in Paris, sent a letter of

resignation from the positions of Deputy General Manager and Advisor of the Board of the Commercial Bank. Following his

departure and despite his ongoing health problems, he continued to visit the Bank on a daily basis and offer

“his valuable advice”.

In 1941, following the German invasion of Greece, Demetrios Petrokokkinos, who had British citizenship, settled, together with

Gregory Empedocles, in South Africa, where he spent the rest of his life. He passed away on April 1, 1943, in Cape Town.

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CULTURE SPECIAL • PORTRAITS FROM THE BANK’S HISTORY

Alpha Bank Cyprus LtdAlpha Residence

Alpha Bank Albania SHAPromotional activity for the Neptun stores’ cashback offer

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n advertising campaign was launched in May, to promote the Bank’s housing loan Alpha Residence, stressing its low monthly instalment.

The TV spot stars actor Vassilis Charalampopoulos, who presents the solutions that the Alpha Residence housing loan provides and features the main message: “There is an instalment that everyone can pay!”. The advertising campaign runs on television, on the radio and online and also features outdoor advertisements.

In order to watch the TV spot, click here.

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lpha Bank Albania SHA launched an advertising campaign to promote the cashback offer that Neptun electronic stores, big partners of the Alpha Bonus Rewarding Programme, have embarked on. According to the offer, Customers who make purchases at Neptun stores receive cash back, amounting to 15% on the value of their purchases.

The campaign runs online and further features outdoor advertisements.

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GROUP COMPANIES

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Alpha Bank Albania SHAPromotional activity for the Alpha Plan, Alpha Realize and Alpha FIX Realize products

Advertising campaign for the Bank’s

products that support Small Enterprises

lpha Bank Albania SHA launched an advertising campaign online and with outdoor advertisements, to promote the Alpha Plan

Housing Loan as well as Consumer Loans Alpha Realize and Alpha FIX Realize.

The campaign’s main message was that Customers can now fulfill their wishes, whatever these might be, as they can apply for one

of the aforementioned loans with a zero disbursement fee, until July 23, 2018.

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lpha Bank Albania SHA launched an advertising campaign to promote the products that cover

the needs of Small Enterprises, such as their further development, liquidity on a daily basis and

the purchase of equipment.

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GROUP COMPANIES

6 2018 • issue 48 the world of alpha bank · 2018. 7. 3. · < 3 / 50 > alpha bank...

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