5th africa sugar 2015

www.africasugar.com

Safari Park Hotel and CasinoNairobi, Kenya

IBCCOMMODITIES

28 - 30 April 20155TH AFRICA

SUGAR2015Why MustYou Attend?The Only andExclusively AfricaFocused Sugar Event!

600+ Participants to Date

180+ Participants from 28Countries in 2014

80% African Region SeniorDecision Makers

Africa’s Largest SugarEvent

African Sugar Leaders

Pre-Conference Workshop Tuesday 28 April 2015, 9am-12pmSecuring Sugar Producer’s profitability - Strategies and Solutions

Sustainability Initiatives inAfrican Sugar Industries

Dr. Mike MatsebulaChief Executive Officer,Swaziland SugarAssociation

Ghana Sugar Trade andInvestment Opportunities

Kwasi OheneDwumfourExecutive Director,Network forPromotion ofAgriculture, Ghana

Mozambique Sugar Trade &Investment Opportunities

Abdul César MussualeDirector of theAgriculture PromotionCenter (CEPAGRI),Ministry ofAgriculture,Mozambique

Rosemary MkokInterim Head,Sugar Directoriate,Kenya

Devesh DukhiraCEO Designate,Mauritius SugarSyndicate

Sophia Elias KadumaPermanent Secretary,Ministry ofAgriculture FoodSecurity andCooperatives, Tanzania

Dealing with CheapImports & Smuggled Sugar

On the Way to BecomingA Low Cost Producer

Tanzania Sugar Expansion Planand Project Updates

NEW

INTERNATIONAL

SUGAR

ORGANIZATION

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International Marketing Partner:

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REGISTER TODAY! +65 6508 2401 [email protected] www.africasugar.com

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IBCCOMMODITIES


SUGAR2015Our Distinguished Speaker Line-up

Jose Orive,Executive Director,International Sugar Organization, UK

Dr. Mike MatsebulaChief Executive Officer,Swaziland Sugar Association

Alexandre LuneauExecutive Committee Member,TEREOS, France

Farhan NakhoodaProjects Director,MADHVANI Group, Uganda

Mark DanielsManaging Director,Scipio AG, Switzerland

Rosemary Mkok(MBS), Interim Head of Sugar Directorate,Agriculture, Fisheries and Food Authority,Kenya

Alfred Busolo TabuInterim Director General,Agriculture, Fisheries and FoodAuthority, Kenya

Joe BrookerSugar Analyst,ED & F Man Sugar Ltd, UK

Bianca RautenbachFinance Manager,Green Fuel Pvt Ltd, Zimbabwe

Kwasi Ohene DwumfourExecutive Director,Network for Promotion of Agriculture,Ghana

Abdul César MussualeDirector of the Agriculture PromotionCenter (CEPAGRI),Ministry of Agriculture, Mozambique

Juliet KairukiExecutive Director,Tanzania Investment Centre

Paul WytheSenior Partner, Chief Operating Officer,Phatisa, Kenya

Sophia Elias KadumaPermanent Secretary,Ministry of Agriculture Food Security andCooperatives, Tanzania

Dr. Japheth JamozaDirector (Ag),Sugar Research Institute, Kenya

OUR 2015 VALUEPROPOSITION!2 Conference TracksTrack A: Production, Refining and

Diversification

Track B: Trade and Investment

More topics, more insights and more learningfor your team!

Welcome Reception6pm – 8pm, Tuesday 28 April 2015

An additional networking opportunity tomeet up with speakers, producers and traders

from across the world.

Gala Dinner7pm, Wednesday 29 April 2015

Where business meets pleasure! Here is yetanother opportunity to make the most of beingat the conference. please refer to the registration

page to confirm your attendance.

SpeedNetworking

Ice breakers, business matching and much morein this unique networking format.

New and Indepth Sessions on

West Africa OpportunitiesMozambique Projects

Zimbabwe and Uganda case studies

Pre- ConferenceWorkshop

Tuesday 28 April 2015

Securing Sugar Producer’sProfitability – Strategies and Solutions

“I would recommend attendance of this conference for anyoneinvolved in the sugar industry in Africa”Hugh Glyn-Jones, Managing Director, Flour Mills of Nigeria Plc

SpeedNetworking

NEW

NEW

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Sponsor:

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IBCCOMMODITIES


SUGAR201528 April 2015

29 April 2015Conference Day 1

30 April 2015Conference Day 2

Pre ConferenceWorkshop

Plenary Sessions

Global DriversKey Trading Market

Updates

Track 1

Production, Refining &Diversification

Track 2

Trade & Investment

Welcome Reception Gala Dinner

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Programme at a Glance

Hear What 2014 Attendees Have to Say!“Solid content, relevant topics, good attendance”Jose Orive, Executive Director, International Sugar Organization, UK

“An eye opener”Jacqueline C. Akinyi, Regional Sales Manager, Mumias Sugar Company Ltd, Kenya

“A good and informative conference. I have gained information aboutinternational trade and market information. I would attend again. Goodpresentations”Geoff Mkandawire, Commercial Manager, Illovo Sugar

“I feel integrated in the African sugar network. I gained from theexcellent presentations and discussions. My company is learning aboutAfrican behavior in sugar and cane”Thordis Moeller, Specialist Economics, Nordzucker AG

“This is a good conference. The unique about this is it is focused onAfrican issues. People are great leaders in their fields”Malhim Elthayeh, General Manager, Kenana Engineering & Technical Services, Sudan

“I like the content, the participants, the networking. I have gainedquite a lot of insights on the sugar industry”Sharon Khainga, Direct Buying Manager, Wrigley Company EA Limited, Kenya

Who Will You Meet

BY INDUSTRY:

■ Sugar Producer 35%

■ Trader 25%

■ Government, Associations, Institutes 10%

■ Banking and Investment 5%

■ Consultancy 3%

■ Farm Inputs 2%

■ Importer & Exporter 2%

■ End User 5%

■ Technology, Equipment & EPC 10%

■ Testing & Certification 3%

BY REGION:

■ African Countries 60%

■ Europe 18%

■ India 12%

■ Americas 2%

■ Middle East 5%

■ Asia 3%

Pre-Conference WorkshopTuesday 28 April 2015, 9am-12pm

Securing Sugar Producer’sprofitability - Strategiesand Solutions

Become A Sponsor / Exhibitor to Raise Your Company Profile!Gain direct access to top sugar millers, refineries, traders and key regulators in AfricaShowcase your company to the Who’s Who in the sugar sectorStand out from competition by increasing brand recognition and awarenessGenerate high quality leads from extensive networking opportunitiesClose deals on site and establish new business relations with key players

For more information, please contact Jonathan KiangTel: +65 6508 2471 orEmail: [email protected]

to discuss opportunities for your company.

The objective of the workshop is to provide a guide to thestakeholders of the sugar industry on solutions to secure longterm profitability.

Outline:

Spotlight on Sugar cane

A comparison of cane plantation and harvesting costsWhere improvements can be made?Alternative varieties of sugar cane seedling, usage and resultsIrrigation managementMechanisation of cane harvest – costs, ROIs and options

Initiatives for Sugar Factories

Production and Refining costs analysedCase study on achieving cost efficiencies ñ key areas identifiedRole of technology and capacity optimisationIdentifying measures to overcome the problem of high cost ofconversion of sugarcane into sugar, Particularly in co-operativeand public sector sugar factoriesOut grower engagement and management

Government’s role – benefitting from subsidies, funds and

incentives in producer markets


9.00 Chairman’s Opening Remarks

9.10 Sugar Trading Market Updates – KeyChallenges and Strategies AheadJoe Brooker, Sugar Analyst, ED & F ManSugar Ltd, UK

9.40 Trader’s Perspective on Sugar Tradingin AfricaMark Daniels, Managing Director,Scipio AG, Switzerland

10.10 Kenya Case study – Dealing withCheap Imports and Smuggled SugarRosemary Mkok, (MBS), Interim Headof Sugar Directorate, Agriculture,Fisheries and Food Authority, Kenya

10.40 Morning Tea Break

11.20 Outsourcing in the Sugar IndustryPaul Wythe, Senior Partner, ChiefOperating Officer, Phatisa, Kenya

11.50 How to Invest in Tanzania SugarSector – Key Procedures andConsiderationsJuliet Kairuki, Executive Director,Tanzania Investment Centre

12.20 Key Considerations on SugarInvestment in AfricaSuresh Sharma, Regional Director –African Operations, The Mehta Group,Uganda

12.50 Lunch

5TH AFRICA SUGAR2015Conference Day One

29 April 2015 | Wednesday

8.00 Registration and Coffee


Global Drivers

9.20 Global Sugar Supply, Demand and Pricing Outlook• Sugar market in 20115/16• Analysis on global key producers and consumers• Price trends to expect• Key factors to watch• ConclusionsJose Orive, Executive Director, International Sugar Organization, UK

9.50 EU Sugar Dynamics – How the Industry Prepare Itself and Implications for Africa• EU sugar regime: overview of the major changes for the sugar industry• EU supply & demand: foreseen major change in production, consumption and competitive offering• How is the European sugar industry preparing itself• Impact on global sugar trade and implications to Africa

Alexandre Luneau, Executive Committee Member, Tereos, France


Africa Market Dynamics

11.00 Case for Sustainability Initiatives in African Sugar Industries• What are the broad sugar market dynamics in the Tripartite FTA and Africa as a whole?• What is the sustainability concept and why should African sugar industries bother about it?• What are the available sustainability benchmarks in the global arena?• What sustainability initiatives have either been adopted or considered in the Tripartite FTA?• What is the way forward on sustainability for African sugar industries?

Dr. Mike Matsebula, Chief Executive Officer, Swaziland Sugar Association

11.30 Establishing Local and Regional Sugar Sector Priorities• AFFA’s role in Kenyaís Sugar sector• Moving beyond COMESA Safeguards – is Kenya ready?• Update on Privatisation of Kenyan Mills• East Africa sugar trade – what does the future hold?Alfred Busolo Tabu, Interim Director General, Agriculture, Fisheries and Food Authority,Kenya

12.00 What’s on Top of the Agenda to Improve Africa’s Sugar Industry?• Regional Trade Agreements – opportunity or threat?• Dealing with increasing competition• Diversification• Infrastructure & technology requirements, and opportunities• FinancingPanelists:Dr. Mike Matsebula, Chief Executive Officer, Swaziland Sugar Association

Rosemary Mkok, Interim Head, Sugar Directorate, KenyaJose Orive, Executive Director, International Sugar Organization, UK

12.30 Lunch

Key Market Updates

14.00 Brazil Sugar Production, Trade and Price Outlook• Sugar production, pricing and export in 2014/15• Ethanol production and demand in 2014/15• Implications to global trade market and pricing• Outlook towards 2020 – market dynamics

14.30 Mozambique Sugar Trade and Investment Opportunities• Sugar supply, demand and trade outlook• Policy initiatives for foreign investment• Infrastructure and logistics overview• Ethanol and sugar by products prospects• Existing and upcoming projects outlook• ConclusionsAbdul César Mussuale, Director of the Agriculture Promotion Center (CEPAGRI),Ministry of Agriculture, Mozambique

15.00 Ghana Sugar Trade and Investment Opportunities• Sugar supply, demand and trade outlook• Policy initiatives for foreign investment• Cultivation of sugar cane in large-scale to feed sugar mills• Infrastructure and logistics overview• Ethanol and sugar by products prospects• Existing and upcoming projects outlook• Conclusions

Kwasi Ohene Dwumfour, Executive Director, Network for Promotion of Agriculture,Ghana

15.30 Afternoon Tea Break

16.10 Tanzania Sugar Expansion Plan and Project Updates• Sugar supply, demand and trade overview• Government initiatives and investment prospect• Existing and upcoming project updateSophia Elias Kaduma, Permanent Secretary, Ministry of Agriculture Food Security andCooperatives, Tanzania

16.40 Nigeria Sugar Market Outlook and Investment Opportunities• Sugar supply, demand and trade overview• Progress towards self-sufficiency• Existing and upcoming projects outlook• Market forecast towards 2020

17.10 Chair’s Closing Remarks

17.20 Close of Day One

19.00 Gala Dinner

Conference Day Two30 April 2015 | Thursday

Track A:Production & Refining

Track B:Trade & Investment


9.10 Global Case Study Showcase:

Technical Investments for

Improvements in Production and

Refining Efficiencies

Lindsay Jolly, Senior Economist,International Sugar Organization, UK

9.40 Mauritius Case Study – On the Way

to Becoming A Low Cost Producer

Devesh Dukhira, CEO Designate,Mauritius Sugar Syndicate

10.10 How to Keep Costs Low while

Maintaining High Productivity

Dr. Yves El Mallat, Chief ExecutiveOfficer, Arabian Sugar Company B.S.C

(C), Kingdom of Bahrain


11.20 Improving Logistics in Sugar Supply

Chain – Key Challenges and

Strategies

Dr. Japheth Jamoza, Director (Ag),Sugar Research Institute, Kenya

11.50 Sustainable Sugar Cane and Farmer

Management

12.20 Project Updates: Wonji – Shoa Sugar

Factory Ethiopia

Senior Representative, Uttam Int

12.50 Lunch

Plenary Sessions - Financing & Diversification

14.30 Financing Sugar Projects in Africa• Appetite for investment in sugar in the region• Current financing barriers• Financing criteria and key procedures• Funding options• Risk assessment and mitigation measures• Case studies

15.00 Diversification for Profitability – Critical Issues and Future Trends• Project introduction – timeframe, cost and associated facilities• Key challenges and opportunities• Lessons learnt and expectations

Farhan Nakhooda, Projects Director, MADHVANI GROUP, Uganda

15.30 Afternoon Tea Break

16.00 Ethanol Challenges and Opportunities in Africa• Evaluate the supply and demand• Key constraints and potentials• Government regulations – what role does it play• Funding options• Future prospects and upcoming projects

16.30 Ethanol Case Study – Developing Sustainable Ethanol Plants in Africa• Project introduction – size, timeframe and costs• Increase efficiency through process optimization• Adding value through co-products• Conclusions and suggestions

Bianca Rautenbach, Finance Manager, Green Fuel Pvt Ltd, Zimbabwe

17.00 Closing Remarks from Chair

17.10 Close of Conference

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“Its uniqueness is its completeness of presentation from growers,producers to marketers. Hands on experts”Roselyn Amadi, Board Member, Privatization Commission Kenya


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This label contains your priority booking code. To expedite registration, please do not remove label. If you havealready received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were notavailable to IBC Asia (S) Pte Ltd for deduplication prior to mail drop.

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5TH AFRICA SUGAR 2015

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Fax+65 6508 2407

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MAIL the attached registrationform with your cheque toIBC Asia (S) Pte Ltdc/o Informa Regional BusinessServices111 Somerset Road,TripleOne Somerset #10-06,Singapore 238164

Webwww.africasugar.com

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Payment must be received 10 business days prior to the event.To take advantage of discounts with an expiry date, registrationand payment must be received by the cut-off date.• Payment by bankers draft or cheque in S$ or US$ should

be made in favour of “IBC Asia (S) Pte Ltd” and mailed to:IBC Asia (S) Pte Ltdc/o Informa Regional Business Services111 Somerset Road, TripleOne Somerset #10-06Singapore 238164Attn: The Accounts Receivable Team

• Payment by bank transfer in S$ or US$ made payable to:IBC Asia (S) Pte LtdA/C No.:147-059513-001 (S$)A/C No.:260-457866-178 (US$)The Hongkong and Shanghai Banking Corporation Limited21 Collyer Quay, HSBC BuildingSingapore 049320Bank Swift Code: HSBCSGSGBank Code: 7232

• Payment by Credit Card (AMEX, VISA or MasterCard).The best way to pay by credit card is through our secureportal built into the website. To pay by phone please indicatethe contact name and details below and our CustomerServices Team will call within 24 hours to take payment.Please do not send credit card information by email.

The personal information entered during your registration/order,or provided by you, will be held on a database and may beshared with companies in the Informa Group in the UK andinternationally. Occasionally, your details may be obtained fromor shared with external companies who wish to communicatewith you offers related to your business activities. If you do notwish your details to be used for this purpose, please contactour Database Department at Email: [email protected],Tel: +65 6508 2400 or Fax: +65 6508 2408.

Should you be unable to attend, a substitute delegate iswelcome at no extra charge. Cancellations must be receivedin writing at least 10 business days before the start of the event,to receive a refund less 10% processing fee per registration.The company regrets that no refund will be made available forcancellation notifications received less than 10 business daysbefore the event.

Please quote the name of the delegate, event title and invoicenumber on the advice when remitting payment. Bank chargesare to be deducted from participating organisations own accounts.Please fax your payment details (copy of remittance advice,cheque or draft to +65 6508 2407).Attendance will only be permitted upon receipt of full payment.Participants wishing to register at the door are responsible toensure all details are as published. IBC assumes no furtherliability or obligation, beyond the refund of the paid registrationfee, in the event of postponement or cancellation by IBC.

6 EASY WAYS TO REGISTER

RESERVE YOUR PLACE TODAY!■ Yes! I/We will attend the 5th Africa Sugar 2015, 28 - 30 April 2015, Safri Park Hotel and Casino, Nairobi, Kenya■ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in.

CREDIT CARD PAYMENTSThe best way to pay by credit card is through our secure on-line registration process, simply log on to the website atwww.africasugar.com and click “Register On-line”. If you would prefer to pay over the phone please complete the contact name anddetails and our Customer Services Team will call within 24 hours to take payment. As we treat your credit card information in the strictestconfidence, please do not send payment details by email.

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PAYMENT METHOD(Please tick)

• Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time.Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.

• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.• Registration fees are subject to the prevailing government tax

Please photocopy for additional delegates

Early Bird RateRegister & pay on orbefore 27 Feb 2015

Special RateRegister & pay on orbefore 20 Mar 2015

Group Rate(3 or more delegates)

Normal RateRegister & pay after

20 Mar 2015

❑ Conference + Workshop

FEE PER DELEGATE

USD 1,799 USD 1,999 USD 2,099 USD 1,699

USD 1,399 USD 1,599 USD 1,699 USD 1,299

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Safari Park Hotel and CasinoP.O. Box 45038 – 00100, Nairobi, KenyaHotel main telephone: (254 - 20) 3633000Hotel fax: (254 - 020) 8561584Hotel website: www.safaripark-hotel.comContact person: Margaret [email protected]: +254 726906819


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GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE!

❑ Welcome Reception • 28 AprilUSD 100 per person

Free to Attend

❑ Gala Dinner • 29 April