5.government schemespolicies for marketing-mango

8/13/2019 5.Government SchemesPolicies for Marketing-Mango

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Government

Schemes/Policies for

marketing-Mango

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Out line

Introduction

Marketing organization

Central government schemes-Mango

Questions and conclusion

References

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Introduction

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India occupies top position among

mango growing countries of the

world and produces 40.1% of the

total world mango production.

Mango covers an area of 4,369

thousand ha with a production of

31.2 million tons.

World scenario:

Mango (Mangifera indica Linn) is the most important fruit of

India and is known as King of fruits.


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Indian scenario:

Other major producing states are Uttar

Pradesh, Maharashtra, Karnataka,Bihar

and Gujarat.

Andhra Pradesh tops the list of

mango producing states.

Mango is grown almost in all thestates of India.

Rest of the states has quite less production


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National Horticulture Board (NHB)

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To help in coordinating, stimulating and staining the

production and processing of fruits and vegetables andto establish a sound infrastructure in the field of

production, processing and marketing with a focus on

post-harvest management to reduce losses

The National Horticulture Board (NHB) was set

up by the Government of India in 1984 as an

autonomous society under the Societies

Registration Act, 1860 with a mandate to promote

integrated development of horticulture


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National Agricultural Cooperative

Marketing Federation (NAFED),New Delhi

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NAFED undertakes internal trade and

export/import of agricultural and

horticultural commodities.

National Agricultural Cooperative Marketing

Federation of India Ltd. popularly known as NAFED

was set up on October 2, 1958.

APEDA, Ministry of Commerce will

be involved to promote coordinated

development of AEZ for horticultural

crops.


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Central government schemes

Technology Mission for IntegratedDevelopment of Horticulture in North

Eastern States, Sikkim, Jammu & Kashmir,

Himachal Pradesh and Uttarakhand

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The Centrally Sponsored Scheme on Technology

Mission for Integrated Development of

Horticulture in the North Eastern region including

Sikkim (TMNE) was initiated during 2001-02 andwas extended to the States of J&K, Himachal

Pradesh and Uttarakhand during 2003-04.

cont..


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The Scheme aims at established convergence and

synergy among numerous ongoing governmental

programmes in the field of horticulture development to

achieve horizontal and vertical integration of theseprogrammes to ensure adequate, appropriate, timely

and concurrent attention to all the links in the

production

post-harvest management and consumptionchain. The Small Farmer's Agri-business

Consortium (SFAC) is involved in

coordinating the scheme

The Technology Mission through itsfour Mini Missions addresses all the

aspects of Horticulture developmentwith an end-to-end approach.

Cont..


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Mini Mission-I involving research

is coordinated and implemented by

the Indian Council of Agricultural

Research (ICAR).

Mini Mission-II covering production and

productivity improvement is coordinated by the

Department of Agriculture & Cooperation and

implemented by the Agriculture/Horticulture

Departments of the States.

Mini Mission-III involving post

harvest management, marketing and

export is coordinated by National

Horticulture BoardMini Mission-IV involving

procession is coordinated and

implemented by the Ministry of

Food Procession Industries.


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Ministry of Agriculture , Government of India,

Schemes for fruits

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Under the scheme, investment subsidy is provided

@ 25 per cent on the capital cost of the marketing

infrastructure development project subject to a

maximum of Rs 50 lakh for each project in all

States and @ 33.3 per cent of capital cost subject to

a maximum of Rs 60 lakh for each project in case of

North Eastern States, hilly areas and to ScheduledCastes/Scheduled Tribes entrepreneurs.

The Ministry of Agriculture is implementinganother Central Sector scheme for

"Development Strengthening of Agricultural

Marketing Infrastructure, Grading and

Standardization for fruits

Cont


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The scheme is reform linked, to be implemented in

those States/Union Territories wherein the law

dealing with agriculture markets allows setting up

of competitive agricultural markets in private andcooperative sectors, direct marketing and contract

farming.

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158 training and awareness programmes have

been conducted in the notified States/UTs.

A total number of 259 new project

proposals have been provided advance

subsidy of Rs 516.30 lakh by NABARDin the States of Madhya Pradesh,

Tamilnadu, Punjab, Andhra Pradesh and

Kerala.


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Market Information Service

scheme for fruit Crops

To generate information on wholesale prices,arrivals and trends in various markets of thecountry for important fruits and also on retail

prices for increased number of selected markets.

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To establish a nation-wide communicationnetwork for speedy collection and

dissemination of market information data forits efficient and timely utilization.

To analyze the trends of arrivals, prices

and other related factors of the selected

fruit and vegetables such as stock in

storage, crop stand etc and generate

Market Intelligence Reports

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To prepare farmers advisory and issue the same

for the benefit of producer farmers especially by

making use of statistics so generated and collected

for optimizing returns to the producers

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To collect and compile horticulture

database and strengthen existing system ofCrop Estimation Survey-Fruits

To collect and disseminate information on

international prices prevailing in potential

foreign markets


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Mango Weather Insurance

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It reduces loan default risk, so better terms on interest rates can

be offered by financial institutions.

All growers-irrespective of Loanee or Non- loanee; Small

/Marginal; Owners or tenants/Sharecroppers can buy MangoWeather Insurance.

It allows for speedy settlement of indemnities, as early as afortnight after the indemnity

period.

Trigger events like adverse weather events can be independently

verified and measured.

Benefits of Weather Index Insurance:Mango Weather Insurance is a mechanism for providing

effective risk management aid to those individuals and

institutions likely to be impacted by adverse weather incidences.

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Coverage

AIC hereby agrees to compensate the insured against the

likelihood of diminished mango output/ yield resulting fromActual rainfall in excess of the trigger levels, absolute

deviations in daily temperature & wind speed above the

defined limits

Period of Insurance:

The insurance operates during the

months of December to June.

However the period is different for

different parameters and sections.


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Questions

What is mean by NHB?

What is nature of work in NAFED?

Do you know about APEDA?

what are the Central government

schemes in mango crop?

What is mean by weather insurance

scheme?

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Reference:

www.apeda.com

www.nafed.com

www.nhb.gov.in

www.tanhoda.gov.in

www.india.gov.in

www.agromart.com

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http://www.apeda.com/http://www.nafed.com/http://www.nhb.gov.in/http://www.tanhoda.gov.in/http://www.india.gov.in/http://www.agromart.com/http://www.agromart.com/http://www.india.gov.in/http://www.tanhoda.gov.in/http://www.nhb.gov.in/http://www.nafed.com/http://www.apeda.com/http://www.apeda.com/

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