5a presentation skills

8/3/2019 5A Presentation Skills

1/15

Whats your reaction to thispresentation?


2/15

Whats your reaction to thispresentation?

Whats your story?

How do you tell it?

Need structure, stickiness, and delivery

Understand the rhetorical situation

Understand your core message

Have a clear communication objective

Frame story in a meaningful structure

and make it stick

Get it right


3/15

Content

Communicator Audience

(Logos)

(Ethos) (Pathos)

Rhetorical

Stance

Entertainer Advertiser

Pedant

ABC delivers network and systemsmanagement solutions that assist

companies in cost-effectively maximizingthe performance and availability of their

network infrastructures.WHAT!?!?!

Youre at work, your system is slow; you cant send or receiveemail, and you have to reboot your computer every 5 minutes?

We fix those problems for businesses.


4/15

In a 3 year period, 3000 bikes were stolenin Eugene, and the UO campus has morebikes than any other place in Eugene.

Everything in your story goes tosupport the core message, which in turnpropels your audience to yourcommunication objective.

Understand your

simple, core message

As a result of this presentation, ouraudience will

Agree that bike theft on campusseriously impacts students and thataddressing this problem meets the

criteria set forth for this proposal.

The communication objective sets the

direction of your presentation - without it,

you and the audience are lost.

Have a clear communication objective

S imp le

UnexpectedConcrete

Cred ib leEmot iona l S tory

You Make it Stickandhelp youraudience understand, care about and

believe your core message by:

-Keeping ideas clear and Simple

-Using Concrete language

-Appealing to Emotion

-Using Stories

-Effectively presenting data


5/15

Keep it Simple and Concrete


6/15

Diarrhea is one of the leading killers of young children indeveloping countries, causing over 1.5 million deaths

annually. Diarrhea itself is not the cause of death, butrather dehydration, the loss of body fluid. Approximately of the body is composed of water, and if fluid lossexceeds 10% of total body fluid, organs begin to fail.

To prevent life-threatening dehydration, it is necessary toincrease liquid intake in quantities sufficient to replenishfluids and electrolytes lost with diarrhea. The best liquidfor this purpose is a blend of electrolytes, sugar and water,known as oral rehydration salts.

+

Costs less that a cup of tea and can save hundreds of

thousands of childrens lives


7/15

Use Emotion

Food shortages in Malawai affect more than 3million children.

In Zambia, severe rainfall deficits have created a42% drop in crops. As a result, 3 millionZambians face hunger.

4 million Angolans 1/3 of the population have been forced to flee their homes.

More than 11 million people in Ethiopia needimmediate food assistance

Any money you donate will go to Rokia, a seven-year

old girl from Africa. Rokia is desperately poor and facesthe threat of starvation. Her life will be changed for the

better as a result of your financial gift. With yoursupport, Save the Children will work to help feed,

educate and provide medical care to Rokia

Who gave more?


8/15

Relate the Story

7 Under 6

Jared


9/15

Hook

Body

Conclusion

Roadmap

Rhetorical analysis

CommunicationObjective

STORY

1. Hook and Roadmap - arouse interestand preview contents (state coremessage)

2. Body - explain and convince

3. Conclusion - leave audience withsomething memorable

Set the Story in a Clear

Structure

Presentation Structure for 5A

1.

Opening (Hook, Pitch, Preview)2. Body (Situation Analysis,Pathway, Project Team)

3. Recap4. Q & A5. Final Conclusion

5 min. (max.)

5 min.

30 sec.

10 min. (approx.)

1. Hook - Give life and clarityto your idea in the first minute


10/15

The Hook

! What does a successful hook look like?! Sticky (creates interest, draws listener in: unexpected,

concrete, emotional, story)

! Relevant

! Exigent (makes audience care)

! Invisible

! What does an unsuccessful hook look like?! Absent

! Irrelevant

! Gimmicky! Melodramatic

! Clich

One

Every

30 minutes

The Pitch

! Your whole presentation in a nutshell

! Core idea, packaged

! If you only had 30 seconds for your whole presentation,what would you say?

! Dont rush this

Roadmap - Tell your audience where you are taking them


11/15

Preview

! Situation Analysis

! Objectives

! Solution

! Stakeholder and Impact Analysis

! Technical Plan

! Costs

! Conclusion

BORING!! BORING!! BORING!!

GreenerLight

! Problem: reluctance to switch! Solution: free samples! Implementation: EWEB

Whatcultural development is

Whycultural development isimportant

Ways in which one becomes culturallydeveloped

Today well show

What is the body of a presentation supposed to do?

Tell a story.


12/15

This is not a story. This is information.

This is a story.

Where will you go from here for a successful project?

Brief Summary

1. Briefly recap core message and why it has merit:

As we have demonstrated, bike theft at UO is a serious problem thatimpacts the student experience here. We plan to provide a simple, buteffective, solution to this problem.

2. Ask for their support to continue investigating

We ask for your support to continue our investigation so that we canhelp solve this problem.

3. Solicit questions:

Thank you for your attention today. We would now like to hear yourquestions and comments.


13/15

Q & A

1. Be prepared

2. Have a plan

3. DONt get defensive

4. Know that it is ok to say, We dont know.

Conclude strongly and give the audience somethingto take away:

Reinforce core message

Describe a vision for the future, something tothink about, and a call to action

3 bikes were stolen as we spoke today.For every bike that is stolen, a UO studentis late to class, or work, or stuck oncampus after dark. This is preventable.With your support, we can solve thisproblem. Thank You

Structure: Conclusion

Your audience is the ASUO.

Your communication objective is to

convince the granting committee that you

have identified a need or opportunity that

fits the criteria and that you have a planto develop a promising proposal.

What is your core message?

What one thing do you want youraudience to understand and remember?


14/15

Structure:

Introduction hook us and give roadmap

Body Demonstrate understanding of issue, plan formoving forward. Convince us that your directionmakes sense and is worthwhile.

Brief Summary recap your idea, ask for support,solicit questions/suggestions for improvement

Q&A

Closing Statement - Inspire and call to action

Mechanics:

Assign 2-3 presenters

Time limit is 10 minutes (with Q&A)

Presentation Learning Objectives:

Implement basic structure of an effectivepresentation

Implement some of the basic concepts of

Made to Stick

Practice presenting in a natural style(without memorizing or reading)

Continue research on topic to

solidify idea

Develop prototype and

presentation

Practice presentation

Problem-Solving Proposal: Next Steps


15/15

Prepare and practice Situation Analysispresentation

Each member: Print and bring 3 AudienceResponse forms and cut them in half beforebringing to class (for a total of 6)

Next Class

5a presentation skills

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