560 pretty company unipessoal 06-07-2012 | 560 pretty company ... swot analysis 06-07-2012 | 560...
TRANSCRIPT
06-07-2012 | 560 Pretty Company
| Mission
• Internacional Cosmetics Company;
• Specializes in building Internacional
Brands.
• 560 Pretty Company was created by A.Godinho in
2008;
• With 20 years of work experience at Multinational
companies; Reckitt & Colman; Colgate Palmolive; 15 years at Loreal
• 5 years G.Manager at Portugal and 2 years
G.Manager Brazil;
| Expertise
06-07-2012 | 560 Pretty Company
• National: - Building Brands for every type of client and consummer;
- Building new concepts to create and make grow cosmetics market;
- Strong relationship with Top Clients.
• Internacional: - Building and create international Brands with local distributors;
- Re-adapt Product Mix for each market and consummer;
- Focus: Formation + Ehxibition to build brands with distributors.
| Strategy
06-07-2012 | 560 Pretty Company
• Strenghts
- High implementation and
internationalization capacity;
- Strong Sensitivity to the consumers
needs in different countries;
- Exclusive representation of the
brands;
- Consultant and attendance at R&D
meetings with factories;
- High market know how;
- High capacity in Marketing and
Comunication implementation;
- Customer portfolio.
• Weaknesses
- Small Dimension;
- Fragile Treasury;
- Difficulty in financing;
- Reduced capacity for
internationalization;
- Small people structure for the ongoing
projects;
- absence of an international
department;
- Dependent of factories with no own
brands.
| SWOT Analysis
06-07-2012 | 560 Pretty Company
• Opportunities
- Low penetration consumption in the
cosmetics market;
- Increased growth of the cosmetics
market;
- Commercialization margins attractive;
- rationalization of consumption(value
for money products)
- Specific requirements of
Global/LocalConsumption;
- Increasing demand for cosmetic
products in the emerging countries.
• Threats:
- Decrease of the economy > Low
consumption;
- Strong customer resistance to new
markets and innovative ideas;
- Little international dimension;
- Strong Competition;
- Financial crises;
- Risk of international investments at the
level of credit and equity.
| SWOT Analysis
06-07-2012 | 560 Pretty Company
• Guylond;
• Tutanat – Globalisation;
• Licenses (children products);
• Extreme;
• Mya – Aromya
• Pretty Woman;
• Hello Kitty Make Up;
• Jugavi.
| Exclusive Brands
06-07-2012 | 560 Pretty Company
1. National Clients
• Lusoalimentos – Perfumarias Beauty;
• Perfumaria Mass;
• Pluricosmetica;
• Maciel & Ferreira;
• Senhorinha;
• Balvera perfumarias.
| Customer Portfolio
06-07-2012 | 560 Pretty Company
2. International Clients
• Sephora;
• Corte Inglês;
• Jeronimo Martins;
• Intermarché;
• Auchan;
• Douglas.
| Customer Portfolio
06-07-2012 | 560 Pretty Company
3. Current in Angola
• Zahara
• Casa dos Frescos
• Perfumaria Rouge- Tanamont
• Jumbo Hipermercado
• Pomobel
• Afrobeleza
• Ragar
| Customer Portfolio Angola
06-07-2012 | 560 Pretty Company
4. Short Term
• Scoore
• Nosso Super
• Mecofarma
• Entreposto
• Pomobel
• Mateba
• Shoprite
| Customer Portfolio Angola
06-07-2012 | 560 Pretty Company
5. Current
• Sephora
• Corte Inglês
• Douglas
• ModyBell
• If
• Mercadona(?)
| Customer Portfolio Spain
06-07-2012 | 560 Pretty Company
6. Current
• Poland: Biebronka + Be
• Brazil: Dec + Ikezaki
• South Africa: Carlton + Shoprite + Gamme
• France: Sephora +BEAUTIFUL DEVELOPPEMENT
• Italy: BRASILIAN COSMETICS S.r.L
• Lybia + Tunisia: Wadi Al Gharabat Company
• Israel: Michelmercier
| International Customer Portfolio
06-07-2012 | 560 Pretty Company
• UK
• Ucrania
• Romenia
• Turquia
• Venezuela
• Romenia
• Holanda
• Filandia
• Libano
• Colombia
| Customer Portfolio other countries
06-07-2012 | 560 Pretty Company
1.Depilação
2. Tratamento Facial
3. Tratamento Corporal
4. Automaquilhagem
5.Unhas Gel
6.Manicure/Pedicure
7. Tecnicas de Corte
8. Extensões Cabelo
9. Coloração Cabelo
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