EVERYONES AN EXPERT (ON SOMETHING) Seth Godin 12

you in two or three sentences, and the picture would snap into place and you could go back to work. Because Sarah is trusted, and because shes a persona person who understands ideas and context and relevance, she could give you meaning far faster and with far more authority than a computer ever could. The first version of the Webthe clue machinecontinues to get better and faster and more complete. The first version of the Web is, in essence, a miracle, something few people could have predicted even ten years ago. But the first version of the Web is still focused on poking. It always will be. It delivers matches, but it doesnt deliver meaning.