522_2010-09_sametzblackstone_mosaicbrand
DESCRIPTION
http://www.brandchannel.com/images/papers/522_2010-09_SametzBlackstone_MosaicBrand.pdfTRANSCRIPT
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Sametz Blackstone Associates
Building a Mosaic Brand
PodCamp Boston 5 – 26 September 2010
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Who I am Tamsen McMahon
[email protected] @tamadear http://www.slideshare.net/tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz http://www.slideshare.net/
SametzBlackstone
Brass Tack Thinking brasstackthinking.com
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That doesn’t work anymore. (If it ever did.)
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They’re not cattle.
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They’re people.
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Brands exist in heads (and hearts)…
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Not headquarters.
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BRAND ≠
LOGO (And never did.)
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BRAND ≠
MESSAGE (It’s bigger.)
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BRAND ≠
PR (And never did.)
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It’s not…a brand.
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It’s a mosaic.
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And you need to build yours.
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supplies
Subject
Audience Material
Style
Resolution
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Subject
http://www.flickr.com/photos/antmoose/17434145/
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http://www.flickr.com/photos/antmoose/17434145/
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CREST
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AQUAFRESH
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REMBRANDT
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TOM’S OF MAINE
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BROGAN
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K.D. PAINE
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KANTER
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YOU?
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Audience
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Material
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Style
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Resolution
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© Sametz Blackstone Associates
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© Sametz Blackstone Associates
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CONTROL
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CREATE
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CONTENT
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CONTEXT
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You’re the artist.
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© Sametz Blackstone Associates
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Who I am Tamsen McMahon
[email protected] @tamadear http://www.slideshare.net/tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz http://www.slideshare.net/
SametzBlackstone
Brass Tack Thinking brasstackthinking.com