51600628 mis project afi

Afi Technologies Pvt Ltd

CHAPTER I

INTRODUCTION

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INTRODUCTION

AFI Technologies Private Limited is an established Information Technology

solution provider offering a full range of single source traditional and professional

support services for Application Software Development, Bar-coding and Data

capturing systems, Web Development, Networking and Data Communication

solutions and Security & Identification systems in the Sultanate of Oman.

AFI Technologies Private Limited commenced their operations in 1995 and

has built many loyal customers that include major companies, financial institutions

and government agencies by providing customized solutions and services that fit their

specific business needs. These customers share a need for reliable, cost-effective

solutions that a wide range of users can easily adopt.

The market potential study is the study conducted to know the potential of the

product in the market. The market potential study helps to understand the marketing

strategies of the competitors. It is also helps to identify the target customer and to

know the strength and weakness of existing products in the market. It helps to

identify the features that are to be installed in the market.

STATEMENT OF THE PROBLEM

Afi technologies Pvt. Ltd is an emerging software developing firm situated in

Infopark Kochi. Market Potential Analysis has a great use in finding out the possible

opportunities for the firm the The study helped to know the attitude of hospitals

towards hospital management software this will be useful to the company to plan

according to the future requirements

REVIEW OF LITERATURE

Market potential means the maximum sales reasonably attainable under

given set of conditions within a specified period of time. Market potential is hard to

estimate the upper limit or maximum sales. In addition, although managers may

perceive potential as a fixed number, It is in fact dynamic and can change

dramatically overtime. Market potential or sales potential changes depending on

market factors such as average category price or general economic conditions.

Software industry has a great scope in Indian market. Cities like Bangalore

have become the most preferred destination of all the big banners like Dell, Microsoft,

several Indian Multinational firms like Infosys Technologies, Wipro etc. The speedy

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growth of IT sector is undoubtedly due to the efforts of Indian Government and other

developments that took in the other parts of the globe.

OBJECTIVES OF THE STUDY

a. To understand the market potential for the Hospital Management

System Software

b. To have an understanding about the importance of the product in the

present market scenario.

c. To understand the strength and weakness of the existing software used

in the hospital

d. To understand the strategies implemented by other HMS software

companies

e. To understand whether the customers know the importance of

Electronic Medical Record (EMR)

f. To know whether the Customers are satisfied with the current HMS

system

g. To know whether the customers have any plan to implement a new

HMS software in their hospitals

RESEARCH DESIGN

The study has been extended to different areas and since the things to be found

out are to be collected directly from customers mind, two methods have been used for

collecting the responses.

• Questionnaire method

• Telephonic Enquiry Method

Type of research design

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Population

The population includes only clients from Kottayam. For all studies, non

random sampling, convenience sampling and snowball sampling selection method

were used.

Source of data collection

This study is conducted by collecting primary and secondary data. Primary

data are those data collected directly from the customers. It is fresh hand information.

Secondary data are those data collected by others. Data collected from business

journals, magazines, quality manual, websites, broachers and annual reports of the

organization.

Primary Data:

The primary data are those which are collected a fresh and for the first time.

And thus happen to be original in character. Here a well prepared questionnaire is

used for getting the primary data.

Secondary Data:

Secondary data was collected from sources like organization manuals and

booklets, websites, and various books in management. Secondary data are existing

information that may be useful for the purpose of specific study.

Period of Study

The study was conducted for a period of one and a half months starting from

5th January2009 to 23rd February 2009.

SAMPLING TECHNIQUES

Convenience sampling was used for the study. Convenience sampling refers to

the collection of formation from the members of the population who are conveniently

available to provide it

Data Analysis Tools and Techniques

Mainly questionnaires were used for data collection the tool used for data

analysis was percentage analysis. Analysis was done according to the basis of

opinion of the respondents.

SCOPE OF THE STUDY

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A real world study about the product HMS of AFI Technologies Private

Limited was concentrated on the Hospital Management System, a major ERP solution

of the company. HMS implemented in hospitals, makes the integration of all the

functions easily. HMS software package has a great demand nowadays due to the

automation of workflow in the multi specialty hospitals. Study was concentrated on

the HMS software of the company, its implementation in the hospital and its position

in the present market scenario.

LIMITATIONS OF THE STUDY

• Non availability of data within the time schedule

• Confidential nature of the data

• Busy time schedule of top authorities in the hospitals

• Difficulty to familiarize with the data due to its Technical nature

CHAPTERISATION

The project report consists of mainly 6 chapters.

Chapter 1- This chapter covers introduction, importance of the study, objective, methodology, limitation of the study.

Chapter 2- This chapter consists of industry profile

Chapter 3- This chapter covers the details regarding Afi Technologies Pvt Ltd

Chapter 4- This chapter covers the theoretical perspective of the study

Chapter 5- This chapter involves the analysis and interpretation

Chapter 6- This chapter includes Findings, Conclusions and Suggestions

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CHAPTER IIINDUSTRY PROFILE

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SOFTWARE INDUSTRY

The India Software Industry has brought about a tremendous success for the

emerging economy. The software industry is the main component of the Information

technology in India. India's pool of young aged manpower is the key behind this

success story. Presently there are more than 500 software firms in the country which

shows the monumental advancement that the India Software industry has experienced.

It is expected that the India Software Industry will generate a total employment of

around four million people, which accounts for 7 per cent of India's total GDP, by the

end of year 2008. Today, the Software Industry in India exports software and services

to nearly 95 countries around the world. The share of North America (U.S. & Canada)

in India’s software exports is about 61 per cent. In 1999-2000, more than one third of

Fortune 500 companies outsourced their software requirements to India.

The Government has also played a vital role in the development of the India Software

Industry. The software industry being the main component of the IT Industry in India

has also helped the IT sector in India to grow at a good pace. As per the proceedings

taking place in the software industry the future of the India Software Industry looks

promising. In the present scenario most of the countries over the world have relied

upon Indian Software Company and firms or Software Companies for the software

development activities, as the country possesses a global competency in the IT sector.

The Software development company India comprises of businesses related to

the production and maintenance of computer software. The root of the Software

Industry of India lies in the IT phenomenon. Services regarding software such as

training, consulting and maintenance are a part of this ever-growing industry. The

Software companies are witnessing a rapid growth and offers lucrative job

opportunities making IT a premium career option for the youth. In fact it is one of the

fastest growing sectors of Indian industry.

India is emerging as a Global IT superpower. The success can be attributed to

factor advantage of high quality of software human resources. The Software Industry

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has succeeded in converting this comparative advantage to increasing exports. More

and more companies are receiving the ISO 9000 certification and the day is not far

when India will have the highest number of ISO 9000 companies in the world. One

problem that software companies in India are facing is that of outflow of IT

professionals. This can be looked into by ensuring the conditions for investment and

growth in the industry are safeguarded by political stability. Wipro, HCL, Tata

Consultancy Services, Satyam computer Services, CMC, IBM etc are some of the

major Software development and software consulting firms or companies in India.

DEVELOPMENTS OF SOFTWARE INDUSTRY IN INDIAN

MARKET.

Software industry has a great scope in Indian market. Cities like Bangalore

have become the most preferred destination of all the big banners like Dell, Microsoft,

several Indian Multinational firms like Infosys Technologies, Wipro etc. The speedy

growth of IT sector is undoubtedly due to the efforts of Indian Government and other

developments that took in the other parts of the globe.

Another reason for the fast development of software industry is the availability

of cheap and technically skilled labour. It is due to the Indian Education System that

includes in its course curriculum the practical knowledge of the latest technology that

is developed in world along with the fluency in English language that imparts

compatibility in an Indian Technician to communicate and work throughout the

world. Further the geographical location of Indian serves it the advantage of being

exactly halfway round the world from the US west coast, which is another reason why

India is preferred destination of many big brands. Also, the presence of a large

number of Indians especially engineers in the US gave India an easy entry into the US

software market.

The Government policies like enactment of cyber laws to protect and safe

guard the interest of software companies in India also add more to the dominance of

India in IT sector. Setting up of Software Technology Park in India (STPI), by the

Ministry of Information Technology, Government of India to promote and facilitate

the software exports is another major step towards the growth of Indian IT sector. All

these reasons contribute or India to be as the most adored destination to many

companies.

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Following are the major factors which have contributed for the development of IT

Industry in India.

• Rapidly improving infrastructure

• Large talent pool availability.

• High quality education.

• Low operating cost.

• Government supports.

Software Industry in Budget 2008

The Union Budget of India for the year 2008-2009 was announced on 29th

February 2008. Information Technology - the sunshine industry of India, has been

registering tremendous growth over the years. New budgetary allocation and new

policies for the development of the Indian software industries and its allied sectors

was a major focus area of budget 2008. The Indian Rupee appreciation factor and the

rising wage issue have been taken in to account during the latest Union budget of

India.

The apex body- NASSCOM and the IT-BPO industry of India have responded

positively to the Union Budget 2008-2009. The Department of Information

Technology (DIT), under the Ministry of Information Technology, Government of

India has been allocated Rs 1,680 crores in 2008-2009. Further, three new schemes

have been announced for the development of IT in India. Two schemes for the

establishment of one lakh broadband Internet-enabled 'Common Service Centers' in

rural areas and another scheme called 'State Wide Area Networks' (SWAN) have been

announced. The former scheme is supposed to get assistance from the Central

government of India. A third scheme for the 'State Data Centers' has been announced

with a budgetary allocation of Rs 275 billion. The IT and ITES sector of India is

expected to benefit from increased spending on education as allocated in the Indian

Union Budget 2008-2009, since this is expected to add to the present talent pool of

India.

The Indian Union Budget suggests that there is huge potential for further

growth of the Indian software industry, since its share in the global market is still

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quite low. India should leverage the knowledge extensive cheap labor force that it has

to the fullest. Outsourcing business is growing at a steady pace and huge growth

opportunity still exists. Particularly, areas like consulting, package implementation

and systems integration holds tremendous opportunity along with traditional areas like

Software application development and maintenance. The main concern for the

Government is too much dependence on US market which imports around 60% to

65% of Indian Software Products. The back-lash against outsourcing jobs to India has

further lessened competitiveness amongst the clients. Further, high attrition rates due

to dissatisfaction and higher salary expectation is reducing profit margin of

companies. Talent crunch is also eating away profit, since a substantial amount of

money is being invested in imparting basic training. The present attrition rate of the

Indian IT industry stands at 18%, which is much higher in comparison to other Indian

industry.

SOFTWARE INDUSTRY IN KERALA

Information Technology, especially software is one industry, which has a lot

of potential in Kerala. At present it is vastly untapped. The following factors make

Kerala an increasingly good location for setting of off-shore software units.

a)Availability of good technical manpower

The quest for higher education has led to the development of a huge reservoir

of technically talented manpower. Due to the absence of strong players in this

geographical area, a majority of them have to take up assignments outside the state.

b)Non Polluting nature of the Industry

IT industry which is non polluting in nature can be set up with minimum

objections from the local populace.

SOFTWARE AS AN INDUSTRY

The government has recognized computer software as an industry. Hence, all

assistance available to industries will be automatically available to software

companies registered as industrial units

Infopark at Kochi

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Infopark located at Kochi, is the new IT Park being developed by the

Government of Kerala. To set up this project, Government has transferred 100 acres

of land which is now under the ownership and possession of Infopark Kerala, which is

an independent Society fully owned by the Government.

Infopark has ambitious plans to become one of the major IT Parks in the

country. With this vision, it has been growing fast ever since its inception in 2004,

and within a short period of time, has attracted investments from IT majors like Tata

Consultancy Services, Wipro, Affiliated Computer Services, OPI Global, IBS

Software Services and US Technology. Because of the fast growth rate achieved and

strategic positioning of the Park in the upcoming city of Kochi (previously known as

Cochin), Infopark is well known among the IT/ITES investors as a very potential

destination. The city is one of the principal seaports of the country and is located in

the district of Ernakulam, about 220 kilometers north of the state capital,

Thiruvananthapuram. It has an estimated population of 600,000, with an extended

metropolitan population of about 1.5 million, making it the largest urban

agglomeration and the second largest city in Kerala after the capital.

INDIAN SOFTWARE COMPANIES

The rise of the Indian software industry as a dominant force in the global

software outsourcing market has been one of the most remarkable success stories of

the past 15 years. The industry has been able to achieve this market dominance in

large measure by relying on India’s large pool of low-cost, highly qualified,

technically proficient workforce. However, low-cost labor is not the sole factor for

the dominance of the industry in the worldwide software outsourcing market. The

industry would not have reached the enviable position of market leadership, had it not

managed to produce a stable of world class IT services firms. These firms have

methodically built up sophisticated software development processes and a robust

infrastructure to allow them to scale to global proportions.

The five leading Indian software outsourcing firms include Tata Consulting

Services (TCS), Wipro Technologies, Infosys Technologies, Satyam Computer

Services and HCL Technologies. Moving forward, the industry is evolving into a

complete IT solutions provider for global organizations. The eventual goal is to

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challenge established consulting firms such as Accenture and EDS in the worldwide

IT consulting and outsourcing market.

MAIN SOFTWARE EXPORTERS

Tata Consulting Services : USD 880 M

Wipro Technologies : USD 736 M

Infosys : USD 545 M

Satyam Computer Services : USD 378 M

HCL Technologies : USD 332 M

MAJOR PLAYERS IN SOFTWARE INDUSTRY

1. Tata Consultancy Services (TCS)

2. Wipro Technologies

3. Infosys Technologies

4. HCL Technologies

5. Satyam Computer Services

6. IBM India

7. Cognizant Technology

8. NIIT

9. Silverline Technologies

10. Pentasoft Technologies

OUTSOURCING

India is the undisputed leader in the outsourcing space in the year 2008. India

has ousted China as a contender for offshore services and tops the list of 30 countries

on criteria’s such as language, government support, labor pool, infrastructure,

educational system, cost, political and economic environment, cultural compatibility,

global and legal maturity, and data and intellectual property security and privacy.

Twenty-nine India-based companies have been listed among the best 100 IT service

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providers in a new survey carried out with a view to assist business heads of major

outsourcers identify reliable, innovative and tech savvy partners.

GLOBAL CONSULTANTS

Traditional global suppliers of IT services, such as Accenture, Deloitte

Consulting, IBM Global Services, EDS, Cap Gemini Ernst and Young (CGE&Y), and

Keane have all established Offshore Delivery Centers (ODC), in various locations

throughout the world. These centers enable the companies to deliver a full range of

technology services including business-process outsourcing (BPO), application

development, and management and hosting, and technology infrastructure

development and outsourcing. They can offer same level of service at near the same

price points that the Indian offshore software companies. Thereby neutralizing the

threat posed by the Indian software companies.

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CHAPTER III

COMPANY PROFILE

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COMPANY PROFILE

In a world where technology changes every hour and proceeds towards

achieving unpredictable perfection, any IT organization which can immediately

respond to the changes only can survive. AFI has been supporting its clients to

achieve competitive advantage at the market place by providing flawless IT

solutions. It offers a full range of single source traditional & professional support

services for application software development, data capturing systems, internet &

data communication solutions and security & identification systems.

ABOUT AFI TECHNOLOGIES

AFI Technologies Private Limited is an established Information Technology

solution provider offering a full range of single source traditional and professional

support services for Application Software Development, Bar-coding and Data

capturing systems, Web Development, Networking and Data Communication

solutions and Security & Identification systems in the Sultanate of Oman.

AFI Technologies Private Limited commenced their operations in 1995 and

has built many loyal customers that include major companies, financial institutions

and government agencies by providing customized solutions and services that fit their

specific business needs. These customers share a need for reliable, cost-effective

solutions that a wide range of users can easily adopt.

As a Microsoft Gold Certified Partner, AFI has attained competencies in

Business Process and Integration, Data Management Solutions and Mobility

Solutions, recognizing AFI’s expertise and impact in the technology marketplace.

Microsoft Gold Certified Partners receive a rich set of benefits, including access,

training and support, giving them a competitive advantage in the channel.

VISION

“Our aim is to be the most preferred employer of the result oriented,

dedicated and sincere work force by becoming the best in the IT sector whereby

providing the high quality IT solutions and excellent stakeholder management.”

MISSION

“To help our clients with best, financially affordable and most feasible IT

solutions which are capable of making our client technologically far ahead compared

to their competitors.”

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MOTTO

The motto is not only to satisfy the clients, but to delight them with offerings

that provide them more than their expectation. AFI thereby owns a distinguished

position among IT solution providers and have a clientele that stretches to the wider

GCC. AFI consider clients as partners and supports them with each and every IT

solutions they require. AFI believes in long term relations which enable both their

clients and themselves to achieve organizational objectives. The company strives hard

to provide the Core Competency to their clients which will help them to gain a unique

competitive advantage.

COMPANY POLICIES

EXIT POLICY

Concept: Exit from the company covers retirement, resignations and release.

As a policy, on-performers will be identified and eased out of the organization.

Resignations/release: An employee may resign or be released from the

company service with one month notice from either side. While resignations will be

on voluntary basis, release may be on disciplinary grounds or on account of

inadequate performance by the employee. The company may also offer, sometimes,

opportunities for voluntary release.

Exit Interviews of all employees leaving the company will be carried out by the

HRD in corporate office /manager (HR). Records will be maintained of all such

interviews. Periodic analysis of the exit data will be undertaken to improve the HR

management in the company.

Promotion Policy

Concept: Addressing employee ambition for growth is a genuine concern of

the management. Job promotions (in terms of placement at higher levels) and pay

promotions (in terms of increase in salary) will be based on the performance of

employees as assessed through the company’s Performance Management System. The

promotion policy of the company shall be guided by the following factors.

a. Performance, and not seniority alone, will be the criteria for promotion.

b. Promotions will be based on the existence of a vacancy in the higher grade

/level. However, employees may consider for promotion to next level after two years

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of service in case their performance is consistently satisfactory, and there is no

violation on their part of the ‘AFI Technologies Code of Conduct.’

c. A screening committee chaired by General Manager/functional head will assemble

every year to evaluate the performance reports of the employees, and put up their

recommendations to the MD, who shall be the authority to approve all promotions of

the management cadre employees.

d. Pay promotions in the same grade /level may be considered for employees whose

performance record is consistently above average for a period of three years. This

concept may be utilized in case there is stagnation due to no vacancies arising in the

higher grade /level for long durations. Pay promotions will be approved by the MD

only.

e. Employees whose performance is consistently below average for two years, and

whose self-motivation levels are observed to be low, may be advised to look for better

options outside the company, and will be placed on one-month notice for release.

f. the management of the company. The management reserves the right to create new

appointments and /or abolish /downgrade / upgrade existing appointments in the

overall business interests of the company.

g. A minimum of three years of service in each grade will be mandatory to make an

employee to make an employee eligible for promotion. However, grant of promotion

will be based on the availability of a vacancy and competitive of the employee.

h. Acquiring higher qualifications will be an added consideration for promotions. This

is to encourage the culture of self-study and to create an atmosphere of learning in the

organization.

i. Employees of higher seniority (in terms of date of entry in the grade) with

consistently good performance, and who have made no violations of the Code of

Conduct, will be considered first for promotion when a vacancy arises.

j. Transfer on Promotion: Promotion of an employee may sometimes involve moving

to an alternate location. An employee expressing his /her inability to move out may

have to forgo the opportunity for promotion and career advancement.

LEAVE POLICY

Company provides leave to employees as casual leave, medical leave and paid leave.

Casual leave -8 days for 12 months

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Medical leave- 10 days for 6 months

Paid leave-15 days for 6 months

QUALITY POLICY

The management and employees of AFI are committed to develop, market and service

various software products enhancing customer satisfaction through a process of

continual improvement of its quality management system

PRODUCTS AND PROJECTS

INDUSTRIES

The different industries to which AFI Technologies cater its products are:-

Healthcare

Retail & Distribution

Hospitality

Government & Public Sector

Education

Construction

SECTORS

The various sectors for which AFI Technologies undertakes the Projects are:-

Banking Sector

Insurance Sector

Government defense

Asset Management

Wholesale & Warehouse

The different products that AFI can offer are as follows:-

Application & Project Consulting

AFI offer a comprehensive range of on and off-site consulting services to deliver

projects and application software that support and improve business processes.

Software Development

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Customer oriented software development after understanding the business process'

and policies to achieve efficiency, productivity, competitive edge and customer

servicing.

AFI professionals are trained on latest development tools. They have developed a

number of systems based on Microsoft platforms using database such as MS SQL

Server, ORACLE, MS Access, etc. AFI uses latest tools, techniques and methodology

to design and develop software.

Bar Coding & Data Capturing solutions

AFI provides the complete automated data capture solutions that supports bar

code, RF ID tags, Portable data collection terminals (PDT) etc.

Matching the right technology to the right application is a key ingredient for system

success, and AFI can help to make the right selections to meet the specific needs of

the application. AFI also take into account the environment label or document will be

exposed to, in addition to the preferred document format, image durability, printer

durability, resolution, speed, and communication.

Security & Identification Systems

Integration with Biometric Identification systems or Smart card systems.

Business Process Re-Engineering

Business processes are the blueprint for projects. AFI help to map and measure the

business processes and re-engineer those processes where it makes sense to improve

the speed and quality of information flows and gain organizational efficiencies that

reduce cost, increase revenues, improve the user experience and service for customer's

better.

E-commerce & M-Commerce

AFI offer web hosting and design, ecommerce solutions, domain registration, and

search engine submission.

Mobile Communications & SMS Solutions

AFI support mission-critical applications such as breakdown alerts, job scheduling,

appointment management, order acknowledgements and much more.

Integrate SMS communications with the applications with AFI’s flexible development

tools. Establish immediate SMS communications with AFI’s fully functional desktop

applications

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ERP Implementation

With years of experience in ERP implementation, AFI’s Enterprise Resource Plannin

g (ERP) implementation services comprise solutions that best fit customers’ need.

MAJOR PRODUCTS OF AFI

• Solver Hospital Information System

• Solver Financial Accounting System

• Solver Inventory Control System

• Solver Payroll/ Personnel Management System

Solver Asset Management & Tracking System

• Solver Pharmacy Management System

• Solver Supply Chain Management System

• Solver Point of Sales System

• Solver Hospital Management System

• Solver Image Tracking Solution

Solver Purchase Order System

Solver Project Management System

Solver Real Estate System

• Access control devices & Loyalty card solution, Time & Attendance

System

SOLVER – INTRODUCTION

Solver is the brand name for AFI’s range of software solutions developed in

Microsoft platform with more than 140 man years of effort. Each product from AFI

has undergone thorough testing and debugging by highly qualified professionals and

mass customized with the help of our 600 plus clientele across the globe. User

friendly interfaces and effective reporting tools for different operational levels with

strong database management system put Solver much ahead of competition.

The strong foundation of Solver is an added advantage as it suits to the

requirement of a wide range of customers in various industries. Multi currency

support and intelligent business rule configuration provides Solver an international

outlook. In addition to the operating system and database built-in securities, Solver

provides User/Department/System wise security to ensure high level protection.

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The web enabled modules developed in ASP.NET hosted in existing application

server or web server will provide the intranet accessibility. The same can also be

hosted in any secured web site for online internet access.

SQL server 2005 analysis and reporting services combined on IIS, enable Solver to

have excellent data warehousing which is at par with international standards.

SOLVER HIS (HOSPITAL INFORMATION SYSTEM)-AN INTRODUCTION

Solver HIS is a complete ERP solution integrating various departments of a

hospital including OP, IP, pharmacy, CCU, ICCU, etc. Solver HIS is a time-tested

solution which is used by a number of hospitals across the globe for many years. In

addition to the normal modules available in the ERP for healthcare sector, AFI

integrates the Electronic Medical Records also with Solver HIS.

Electronic Medical Record-Doctor’s Desktop(EMR) is an excellent solution

that transforms a hospital from its traditional mode of operation to a modern paper

free office. The specialty wise information available in EMR enable the doctors the

facility to manage more patients efficiently and effectively. An e-file will be

generated for each patient and the convertibility of the same to a perfect medical

report also ensures effective time management. EMR is accessible from anywhere

since it is a web based solution as it can be hosted on a website.

Solver HIS is highly customizable and it can suffice the future requirements of the

customer due to the horizontal or vertical growth of the organization.

AFI can support the customer with the hardware requirements as in case of

implementation and supply of card printers, patient registration cards, electronic chip

cards, etc. The customer can obtain the best rates for such hardware from AFI making

use of our partnership with global leaders like Motorola, Zebra, etc. Use of patient

cards will enable effective time and cost management.

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SOLVER HOSPITAL MANAGEMENT SYSTEM (HMS)

Solver Hospital Management System (HMS) will consist of different inter-

connected modules are as depicted below.

The system is highly scalable and futuristic in its outlook. The system is

designed to cater to all the operational as well as administrative requirement of an

organization. The modules are designed to work independently as well as in

integration based on your choice. The system can work in multi-user environments

with multi-location data synchronization facilities.

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RADIOLOGY

PARAMEDICAL DEPARTMENTS

E M RSYSTEM

PERSONNEL &

PAYROLL

INVENTORY CONTROL

FINANCIAL ACCOUNTI

NG

PHARMACYSYSTEM

INPATIENT MODULES

FRONTOFFICE

PATHOLOGYPHYSIOTHER

APY

X RAY SCAN

HOSPITAL SOLVER

INFORMATION SYSTEM


The queuing time for the patients can be reduced considerably and that will

enable the organization to handle more patients efficiently and effectively. The

proposed Solver HIS will support the Operational, decision making and strategic level

MIS with relevant and accurate reports.

The proposed Solver HIS will have a powerful system administration utility to

ensure proper user management and security. The administrator can manage and

control the entire system by creating users, setting up user privileges and tracking

their activities.

The proposed Solver HIS is developed in Visual Basic/ASP.NET with

Microsoft SQL Server as backend database. Microsoft SQL database is capable of

handling large volume of data.

THE MAIN MODULES OF THE PROPOSED SOLVER HMS ARE:-

Front Office System

In Patient System

Pharmacy System

Inventory Control System

Financial Accounting System

Personnel & Payroll Management System

Asset Management System

Action plan for the Solver Hospital & Clinic Management System

The Solver Hospital & clinic Management system is an Interactive Web

Application Software which helps doctors from different departments in a hospital to

store, manage and retrieve patient information with ease and simplicity. The software

is integrated in such a way to access related patient data from any department. The

software manages patient data for both In Patient and Out Patient departments.

Solver Clinic Management System is consisted of different inter-connected modules –

Front office & Billing, Lab , X-Ray/Ultra sound, Doctor’s Desktop (EMR), etc.,

which ultimately provides for Solver Clinic Management System, when implemented

in total. The modules are designed so as to work independently and in integration

depending on the options selected.

The proposed system is designed to work in a multi-user environment with

multi location data synchronization. The Head office will be treated as main location

and the data server will be installed in HO. The branches need remote connectivity

facility to communicate with head office. The branch data can be synchronized with

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HO in a certain interval depends on the convenience of branch user and remote

connectivity.

The proposed system will have a powerful system administration utility to

maintain the user management and security. Using this module administrator can

manage and control the entire system, can create users and set up user privileges for

each and every user and can track the activities of users.

Solver is developed in Visual Basic/ASP.NET with Microsoft SQL Server as backend

database. Microsoft SQL database is capable of handling large volume of data. The

system will be futuristic in outlook and once implemented it will improve the

efficiency, reduces over time. Various management information reports will be

provided which will helps for better planning of financial activities and effective

supervision.

FEATURES.

1) Front office management.

2) Out Patient and In Patient Management

3) Electronic Medical Record

4) Paramedical Departments Management

5) Hospital Inventory Management

6) Human Resources Management

7) Pharmacy Management

8) House Keeping

9) Transportation Management

10) Fixed Asset Management

11) Financial Accounting & Costing

IMK KOLLAM 24


The marketing action plan is as follows,

• Collecting the data base of the prospect customers like hospitals, clinics,

laboratories, doctors etc.

• Short listing from the data base.

• Contacting the prospects in order to get an appointment.

• Procuring the demo of the soft ware.

• Meeting with the prospects with PPT presentations and trial version of the

software.

• Explaining them the various features and advantages of the software.

• Gathering the information from the customers about the additional features

they require in the product.

• Reporting the demands of the customer to the authorities and them through the

project management team.

FRONT OFFICE

The front office system maintains activities like Appointments, Patient

Registration, Billing, etc. These modules are tightly interconnected with other

modules. The financial information will be posted to accounting system automatically

through a day end module. The front office system mainly consists of an Appointment

Diary and a Patient Registration module. There will be a quick enquiry screen which

provides facility to search based on any piece of information like telephone number,

registration number, name, date, etc.

The billing module will be linked with patient database and the cashier can make

bills for any registered patients. If necessary, cashier can register new patients through

a quick registration screen for preparing the bill. The proposed system will support

multiple payment modes for a single bill. It can be cash, credit, or both for insurance

companies.

IMK KOLLAM 25


Appointment Diary

This is a highly flexible and easy to use interface by which the user can schedule

Patients for any consultable staff. Appointments can be done for days on or after the

current date only. This also ensures that Patients are not kept waiting unnecessarily

Patient Registration

The patient registration screen will be linked with Appointment Diary and the user

can register patients from the Appointment screen itself. The user can print Patient

Registration card (Optional) at the time of registration. There will be facility to

register new patients who are coming without appointment.

Patient Enquiry

Information pertaining to a Patient based on registration number, name, place,

telephone number, etc. can be availed very quickly. The enquiry screen will bring the

details of all the matching patients based on the information available. Essentially this

is a Front office utility.

Patient Visit Details

Each visit details of the patients are captured with this screen. The system will

allocate a visit id number for each visit.

Consultant Master

Through this screen the user can enter the consultant’s details. The consultants

can be either resident consultant or visiting consultant. For the visiting consultants,

their visiting time also can be kept in the appointment diary and accordingly

Hardware Architecture

All branches will be equipped with its own local area network and database

server. Using any type of remote connectivity like dial-up/ADSL-VPN/Leased Line,

branches can dial to the head office and transfer data to and from the Head Office.

IMK KOLLAM 26


DOCTORS DESKTOP

Doctors Desktop is an Interactive Web Application Software which helps

doctors from different departments in a hospital to store, manage and retrieve patient

information with ease and simplicity. The software is integrated with the existing

Solver Hospital & Clinic Management System to access related patient data from any

department. The software manages patient data for both In Patient and Out Patient

departments.

Solver Doctor’s Desktop is an integrated, easy to use, cost effective EMR

solution with high level security from the least entry level to the MIS level. It is an

affordable and easy to implement EMR solution designed from ground to address the

specific needs of a dynamically growing hospital environment.

Solver Doctor’s Desktop is Web based application, prompts the work of the Doctor at

his/her busy schedule. It starts with the Appointment Diary where in all the patients

appointments can be viewed by the Doctor. Also shows the status of patients like

visited/waiting/waiting for investigation etc. Complete history of registered patients

will be available on a single key press. Selection and prescription of medicines – As it

is integrated with pharmacy doctor’s can know available stock in the pharmacy and

prescribe accordingly. Provision to print prescription and generates service requests

from the desktop itself. A fully secured on line system and implements paper less

clinic concept. Doctor's Desktop is integrated with the Document Management

System. Easy storage and retrieval of all information related to patients in various

documents with an integrated document management system.

Features of Doctors Desktop:

• Display IP & OP patients of each doctor.

• Patient diagnosis entry pages are department specific.

• Doctors can view & edit all the previous visits of their patients from a single

page.

• Investigations & Medicines prescribed by the doctor can be accessed from

Billing and Laboratory departments.

IMK KOLLAM 27


• Doctors can view all files of a patient from Patient History section.

• Cross referral of patients can be done easily.

• Images can be annotated using SVG.

• Doctors can view Test Results of a patient and incorporate test results in the

summary reports.

• Prepare Medical Visit Summary & Discharge Summary in a single click.

• Surgeons can keep track of Operation dates and prepare monthly reports on

Operation details.

• Doctors can prepare monthly patient list reports to be submitted to the

Ministry of Health.

Benefits of Doctors Desktop:

• Doctors can track list of appointments and access patient information prior to

patients visit.

• Gradually convert all patient paper files to electronic files.

• Avoid searching of manual patient files.

• Avoid unnecessary calls to the doctor from pharmacy & lab.

• The doctor can provide total charges incurred for the tests and medicines to

the patient prior to billing.

• Minimize data entry using popup lists and automatic loading of previous visit

data to new visits.

FEATURES

• Linked with Pharmacy, Lab, X-ray and other departments

• All documents related a particular patient will be available on a single key

press

• Facility to suggest investigation/lab test/procedure from the doctor’s desktop

and automatically available to concerned departments and also available to

front office for billing

• Selection and prescription of medicines – As it is integrated with pharmacy

doctor’s can know available stock in the pharmacy and prescribe accordingly.

Also provision to print prescription.

IMK KOLLAM 28


• Doctor can monitor latest readings & measurements of IP patients and suggest

appropriate tests and medicines

MAJOR INDIAN AND OVERSEAS CLIENTS

• Solver Hospital Management System for Madonna Hospital Angamaly,

Ernakulam

• Solver Financial Accounting System for Modern Infocom, Alwaye,

Ernakulam

• Solver Financial Accounting System for Samrudhi Agencies, Ernakulam

• Integrated Hospital Information System for Apollo Medical Centre LLC.

• Integrated Hospital Information System for Atlas Star Medical Centre.

• Integrated Hospital Information System for Badr Al Samaa Poly Clinic (Ruwi,

Al-Khuwair, Sohar, Salalah and Al-Khoudh)

• Integrated Hospital Information System For Al Shatti Hospital

• Integrated Hospital Information System for International Medical Centre

• Clinic Management System for Emirates Medical Centre etc.

IMK KOLLAM 29


CHAPTER IV

THEORETICAL PERSPECTIVE

IMK KOLLAM 30


MARKET POTENTIAL- THEORETICAL FRAMEWORK

The market potential concept was born out of the awareness that a business

should start with the determination of consumer wants and end with the satisfaction of

those wants. The concept puts the consumer at both the beginning and the end of the

business cycle. It stipulates that any business should be organized around the

marketing function and its task should be one of anticipating, stimulating and meeting

consumer’s requirements. For knowing more about the consumer needs and wants

companies should make market study and researches.

Marketing research is defined as the systematic and objective search for an

analysis of information relevant to the identification and solution of any problem in

the field of marketing. Market study is a tool companies use in order to better

understand the environment in which they operate. It is one of the main steps in the

development of a marketing plan. The first step is to conduct market research or

gather information through direct mail, telemarketing, focus groups, online surveys,

etc. Then comes market analysis, which involves critically reviewing and organizing

the data collected so that it can be used in making strategic marketing decisions. “Just

as one would not build a house on sand, one should never undertake a marketing

program that is not built on a firm foundation of market knowledge.”.

David.j.Freiman stated in his book\ what Every Manager needs to know about

marketing. “It is remarkable and alarming how little mangers of businesses really

know about their markets and the other elements of their outside environments.”

A good market study should include information on industry trends, an

assessment of major competitors and their strategies, a review of the channels of

distribution, and a wide variety of data on current and potential customers. The

market analysis provides the input for the next step in developing a marketing plan-

market segmentation, or dividing an overall market into key customer subsets, or

segments, whose members share similar characteristics and needs. The company then

selects from among these segments the particular markets it wishes to target, and

creates a marketing plan that will appeal to the target customers. “small business that

IMK KOLLAM 31


identify the needs of specific target markets-existing and potential customers who are

the focus of markeing efforts- and work to satisfy those needs, are more effective

marketsrs,” according to Gloria Green and Jeffrey Williams in marketing ;mastering

Your Small Business.

Most market analysis begins with a broad study of the overall industry and

concludes with a narrow definition of the company’s target market. Some of the

industry factors that might be mentioned in a market analysis include the relative

market share held by various competitors, the rte of new product introduction, the

technological environment, and the impact of significant laws or regulations. A

market analysis would also include ovrall market information such as sales history,

current demand, and expected future trends. It is particularly important to know

whether demand is increasing, decreasing, or remaining constant.

The next area of a market analysis involves creating an in-depth portrait of

customers. Through market research, the company tries to answer such questions as:

who are the primary decisions makers and purchasers; what are their main motivating

factors, and when and where do they tend to buy? The key is to understand how

customers make their purchasing decisions in order to be able to influence those

decisions. Market research might assess such demographic features as age, gender,

income level, educational background, financial situation, marital status, household

size, and ethnic or religious background. Once this information has been broken

down through market analysis, the company then creates a detailed description of the

most desirable segment of the market to be included in the marketing plan. The

market analysis should demonstrate why the target market chosen is more favorable

than other segments, since the company will be investing its limited resources in

marketing to that target market.

IMK KOLLAM 32


CHAPTER V

ANALYSIS AND INTERPRETATION

IMK KOLLAM 33


Table No: 1

Organization Category.

Category No. of respondents Percentage

a) Single Doctor 5 10

b) Clinic 15 30

c) Hospital 21 42

d) Super speciality 1 2

e) Multi Speciality 8 16

Total 50 100

Source : Primary Data

From the table it is clear that 10% of the respondents were Single doctors;

30% are clinics; 42% are Hospitals; 2% are Super Specialty Hospitals; and 16% are

multi specialty hospitals

IMK KOLLAM 34


Chart No:1

Organization Category

10%

30%

42%

2%

16%

Single Dr

Clinic

Hospital

Super Sp

Multy Sp

IMK KOLLAM 35


Table No: 2

No. of Departments in each Hospital

Category No. of hospitals Percentage

a) Less than 10 21 42

b) Between 10 and 15 12 24

c) Between 15 and 20 9 18

d) Greater than 20 8 16

Total 50 100


From the table it is clear that 42% of the hospitals have less than 10

departments; 24% have between 10 and 15; 18% have between 15 and 20; 16% have

greater than 20

Chart No:2

IMK KOLLAM 36


No. of Departments in each Hospital

42%

24%

18%

16%>1010--1515-20<20

Table No: 3

IMK KOLLAM 37


Number of beds in each hospital


From the table it is clear that 40% hospitals have less than 50 hospitals; 16%

hospitals have beds between 50 and 100; 14% have between 100 and 150; 30% have

greater than 150

Chart No:3

IMK KOLLAM 38

No. of Beds No. of Hospitals Percentage


b) Between 50 and 100 8 16

c) Between100 and 150 7 14


Total 50 100


Number of beds in each Hospital

40%

16%14%

30% >50

50 - 100

100 - 150

<150

Table No: 4

IMK KOLLAM 39


Average Patient Turn out/ Day

Category No. of respondents Percentage


b) Between 100 and 150 20 40

c) Between 150 and 200 11 22


Total 50 100


From the table it is clear that 26% of the hospitals have daily patient turn out

of less than 100; 40% is in between 100 and 150; 22% is in between 150 and 200;

12% have greater than 200

Chart No:4

IMK KOLLAM 40


Average Patient Turn out/ Day

26%

40%

22%

12%

>100100 - 150 150 - 200<200

Table No: 5

IMK KOLLAM 41


Hospitals having Hospital Management System


a) Yes 39 78

b) No 11 22

Total 50 100


From the table it is clear that 78% of the hospitals have Hospital management

System and 22% are not using HMS

Chart No:5

IMK KOLLAM 42


Hospitals having Hospital Management System

78%

22%

YesNo

Table No: 6

IMK KOLLAM 43


How long you are using this System


From the table it is clear that 8% of the hospitals using HMS software for the

last six months; 15% using the HMS software for more than one year; 38% are using

for more than three years; 13% are using for more than 5 years and 26% are using for

more than 8 years

IMK KOLLAM 44


a) 6 months 3 8

b) More than 1 year 6 15

c) More than 3 years 15 38

d) More than 5 years 5 13

e) More than 8 years 10 26

Total 39 100


Chart No:6

How long you are using this System

8%

15%

38%

13%

26%

6 months1year3 Year5 Year8 Year

IMK KOLLAM 45


Table No: 7

Existing players in the market


From the table it is clear that 3% of the hospitals using the HMS software of

Software Associates; 3% using Data Mate; 5% using Linux based system; 23% using

Unifa ; 8% using logics;50% using local software and 8% using In house system.

IMK KOLLAM 46

Category No.of Hospitals Percentage

a) Software Associates 1 3

b) Data Mate 1 3

c) Linux Based system 2 5

d) Unifa 9 23

e) Logics 3 8

f) Local Software 20 50

g) Inhouse System 3 8

Total 39 100


Chart No:7

Name of the prevailing Hospital Management System and its Supplier

3% 3% 5%

23%

8%50%

8%

Software Associates Data MateLinux based UnifaLogics Local S/WInhouse system

IMK KOLLAM 47


Table No: 8

From where you got the information about the HMS?


From the table it is clear that 23% got the information through various

advertisements; 64% got the information through the word of mouth; 13% got the

information through sales representatives

IMK KOLLAM 48


a) Advertisements 9 23

b) Word of mouth 25 64

c) Sales Representative 5 13

Total 39 100


Chart No:8 From where you got the information about the HMS

23%

64%

13%

Advt Word of mouth Sales Rep

IMK KOLLAM 49


Table No: 9

Why you selected this HMS

Category N0. Of hospitals Percentage

a) Brand Name 1 3

b) Quality 1 3

c) Cost 20 50

d) Customization 2 5

e) After sales service 5 13

f) User friendliness 7 17

g) Features offered 1 3

h) Friend’s

recommendations 1 3

i) Product presentation of

sales personnel 1 3

Total 39 100


From the table it is clear that 3% gave more importance to the brand name of

the product; 3% gave more importance to the quality; 50% gave more importance to

cost of the product; 5% gave importance to customization; 13% gave importance to

the after sales service; 17% gave more importance to user friendliness of the product;

IMK KOLLAM 50


3% gave more importance to the features of the product; 3% gave more importance to

the friend’s recommendations and 3% gave more importance to product presentation

of the sales personnel

Chart No:9

Why you selected this HMS

IMK KOLLAM 51


3% 3%

50%

5%

13%

17%3%3%3%

Brand Name Quality

Cost Customization

After sales service User friendly

Features offered Friends Rec

Presentation of SP

Table No: 10

Platform of your present HMS (front end)?

IMK KOLLAM 52


Category No. of Hospitals Percentage

a) VB 25 64

b) ASP 6 15

c) PHP 8 21

Total 39 100


From the table it is clear that 64% of the hospital have their HMS platform

(frontend) have in VB; 15% have their HMS front end platform in ASP; 21% have

their front end platform in PHP

Chart No:10

Platform of your present HMS (front end)?

IMK KOLLAM 53


64%15%

21%

VB

ASP

PHP

Table No: 11

Your Data Base (Back end) platform.?

IMK KOLLAM 54



a) Oracle 10 26

b) MS SQL 17 44

c) My SQL 4 10

d) Fox Pro 2 5

e) Any other 6 15

Total 39 100


From the table it is clear that 26% of the hospitals have their HMS back end platform

in Oracle; 44% have their back end platform in MS SQL; 10% have their back end

platform in My SQL ; 5.% have their back end platform in Fox Pro and 15 % are of

another platform.

Chart No:11

Your Data Base (Back end) platform

IMK KOLLAM 55


26%

44%

10%

5%

15%

Oracle Ms SQL My SQL Fox Pro Other

Table No: 12

How will you update yourself ?

IMK KOLLAM 56



From the table it is clear that 38% update after reading the journals; 21% update

through internet; 15% update after attending related seminars or courses and 26% are

updating through other ways.

Chart No:12

How will you update yourself

IMK KOLLAM 57


a) Reading journals 15 38

b) Internet 8 21

c) Attending related seminars or

courses

6 15

d) Any other 10 26

Total 39 100


38%

21%

15%

26%

Journals Internet Seminar Other

Table o: 13

Do you have Electronic Medical Record System (EMR)?

IMK KOLLAM 58



a) Yes 8 21

b) No 31 79

Total 39 100


From the table it is clear that 21% of the hospitals use Electronic Medical Record and

79% of the hospitals are not using Electronic Medical Record

Chart No:13

Do you have Electronic Medical Record System (EMR)

IMK KOLLAM 59


21%

79%

YesNo

Table No: 14

Whether it has Department specific diagnosis pages?

IMK KOLLAM 60



a) Yes 8 21

b) No 31 79

Total 39 100


From the table it is clear that 21% of the hospitals have department specific diagnosis

pages and 79% of the hospitals do not have department specific diagnosis pages

Chart No:14

Whether it has Department specific diagnosis pages

IMK KOLLAM 61


21%

79%

Yes

No

Table No: 15

IMK KOLLAM 62


Period of training provided by your current supplier?


a) Less than 15 days 5 13

b) One month training 17 43

c) Between one month and two

months training

5 13

d) More than 2 months 8 21

e) 3 months training 4 10

Total 39 100


From the table it is clear that 13% got training for less than 15 days; 43% got

training for one month; 13% got training between one and two months; 21% got

training for more than 2 months and 10% got training for 3 months

Chart No:15

Period of training provided by your current supplier

IMK KOLLAM 63


13%

43%13%

21%

10%

> 15 days 1 month 1 - 2 monthmore than 2 3 months

Table No: 16

IMK KOLLAM 64


Are you satisfied with the training provided by the software Company to your

staffs?


a) Highly Satisfied 8 21

b) Satisfied 15 38

c) Neutral 13 33

d) Dissatisfied 2 5

e) Highly dissatisfied 1 3

Total 39 100


From the table it is clear that 21% are highly satisfied with the training

provided by the software company; 38% are satisfied with the training; 33% have

neutral stand; 5% are dissatisfied with the training and 3% are highly dissatisfied

Chart No:16

IMK KOLLAM 65


Are you satisfied with the training provided by the software Company to your

staffs

21%

38%

33%

5% 3%

satisfied Neutral Dissatisfied H dissatisfied

Table No: 17

IMK KOLLAM 66


Do you have an AMC with your supplier?


a) Yes 25 64

b) No 14 36

Total 39 100


From the table it is clear that 64.1% have AMC with their suppliers and

35.89% don’t have AMC with their suppliers

Chart No:17

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Do you have an AMC with your supplier

64%

36%

Yes

No

Table No: 18

IMK KOLLAM 68


Degree of satisfaction with your Present Soft ware?


a) Highly Satisfied 2 5

b) Satisfied 10 26

c) Neutral 7 18

d) Dissatisfied 12 30

e) Highly dissatisfied 8 21

Total 39 100


From the table it is clear that 5% are highly satisfied with their present

software; 26% are satisfied with the current software; 18% have neutral stand; 30%

are dissatisfied with the current software; 21% are highly dissatisfied with the current

software

Chart No:18

Degree of satisfaction with your Present Soft ware

IMK KOLLAM 69


5%

26%

18%30%

21%

H Satisfied Satisfied NeutralDissatisfied H Dissatisfied

Table No: 19

IMK KOLLAM 70


What are the main features which you feel as a great advantage of your present

system?


a) Low Cost 20 51

b) High data storage Capacity 2 5

c) User Friendly 7 18

d) Minimum Error 5 13

e) Better Service 5 13

Total 39 100


From the table it is clear that 51% have consider low cost as the greatest

advantage of their present system; 5% consider high storage capacity as the greatest

advantage; 18% consider user friendly as the greatest advantage; 13% consider less

error as the greatest advantage; 13% consider the service of the company as the better

advantage

Chart No:19

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What are the main features which you feel as a great advantage of your present

system?

51%

5%18%

13%

13%

Low cost High Data Storage

User friendly Minimum Error

Better Service

IMK KOLLAM 72


Table No: 20

What are the main disadvantages of your present system? If Any?


From the table it is clear that 10% have a opinion that their present system is

not user friendly ; 5% have a opinion that their present system have high error

occurrence; 13% have a opinion that their preset system have minimum storage

capacity and 26% have a opinion that their present requires high maintenance cost and

46% have not revealed.

IMK KOLLAM 73


a) Not user friendly 4 10

b) High Error 2 5

c) Minimum data storage

Capacity

5 13

d) High Maintenance Cost 10 26

e) Not Revealed 18 46

Total 39 100


Chart No:20

What are the main disadvantages of your present system

10%5%

13%

26%

46%

Not User Friendly High ErrorMinimum data storage High maintanance costNot reveled

IMK KOLLAM 74


Table No: 21

Do you have any plans for software up gradation/customization?


a) Yes 27 69

b) No 12 31

Total 39 100


From the table it is clear that 69% of the hospitals have plan for software up

gradation/customization and 31% have no plan for soft ware up gradation.

Chart No:21

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Do you have any plans for software up gradation/customization

69%

31%

Yes

No

Table No: 22

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If Yes, the details of the plan


a) Full Modules of HMS 12 45

b) EMR only 2 7

c) Pharmacy and Accounting

module

9 33

d) Clinic Management Module 4 15

Total 27 100


From the table it is clear that 45% of the hospitals have the plan to implement

full modules of HMS; 7% have the plan to implement EMR only; 33% have a plan to

implement pharmacy and Accounting software module and 15% have the plan to

implement clinic management module

Chart No:22 If Yes, the details of the plan

IMK KOLLAM 77


45%

7%

33%

15%

Full Module Emr Pharma & Acc Clinic

Table No: 23

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Are you interested to see the Demo presentation of our HMS Software “Solver”?


a) Yes 27 54

b) No 23 46

Total 50 100


From the table it is clear that 54% of the hospitals are interested to see the Demo

Presentation where 46% are not interested to see the Demo of our product

Chart No:23

IMK KOLLAM 79


Are you interested to see the Demo presentation of our HMS Software “Solver”

54%

46%YesNo

IMK KOLLAM 80


CHAPTER VI

FINDINGS, CONCLUSION &

SUGGESTIONS

FINDINGS

IMK KOLLAM 81


Regarding the organization category 10% of the respondents were Single doctors;

30% are clinics; 42% are Hospitals; 2% are Super Specialty Hospitals; and 16%

are multi specialty hospitals

Regarding the No of departments in each hospital 42% of the hospitals have less

than 10 departments; 24% have between 10 and 15; 18% have between 15 and 20;

16% have greater than 20

Regarding the No of beds in each hospital 40% hospitals have less than 50

hospitals; 16% hospitals have beds between 50 and 100; 14% have between 100

and 150; 30% have greater than 150

Regarding average patient turn out/ day 26% of the hospitals have daily patient

turn out of less than 100; 40% is in between 100 and 150; 22% is in between 150

and 200; 12% have greater than 200

Regarding the No of hospitals having Hospital Management system 78% of the

hospitals have Hospital management System and 22% are not using HMS

Regarding the experience of the hospitals in using HMS 8% of the hospitals using

HMS software for the last six months; 15% using the HMS software for more than

one year; 38% are using for more than three years; 13% are using for more than 5

years and 26% are using for more than 8 years

Regarding the competitors 3% of the hospitals using the HMS software of

Software Associates; 3% using Data Mate; 5% using Linux based system; 23%

using Unifa ; 8% using logics;50% using local software and 8% using In house

system.

Regarding the source where the hospitals got information about the system 23%

got the information through various advertisements; 64% got the information

through the word of mouth; 13% got the information through sales representatives

Regarding the reason why they selected the HMS 3% gave more importance to the

brand name of the product; 3% gave more importance to the quality; 50% gave

more importance to cost of the product; 5% gave importance to customization;

IMK KOLLAM 82


13% gave importance to the after sales service; 17% gave more importance to user

friendliness of the product; 3% gave more importance to the features of the

product; 3% gave more importance to the friend’s recommendations and 3% gave

more importance to product presentation of the sales personnel

Regarding the front end 64% of the hospital have their HMS platform (frontend)

have in VB; 15% have their HMS front end platform in ASP; 21% have their front

end platform in PHP

Regarding the back end using 26% of the hospitals have their HMS back end

platform in Oracle; 44% have their back end platform in MS SQL; 10% have their

back end platform in My SQL ; 5.% have their back end platform in Fox Pro and

15 % are of another platform.

Regarding the updation 38% update after reading the journals; 21% update

through internet; 15% update after attending related seminars or courses and 26%

are updating through other ways.

Regarding the EMR the response is 21% of the hospitals use Electronic Medical

Record and 79% of the hospitals are not using Electronic Medical Record

Regarding the department specific pages 21% of the hospitals have department

specific diagnosis pages and 79% of the hospitals do not have department specific

diagnosis pages

Regarding the training provided by the supplier 13% got training for less than 15

days; 43% got training for one month; 13% got training between one and two

months; 21% got training for more than 2 months and 10% got training for 3

months

Regarding the satisfaction level of the customers 21% are highly satisfied with the

training provided by the software company; 38% are satisfied with the training;

33% have neutral stand; 5% are dissatisfied with the training and 3% are highly

dissatisfied

Regarding the AMC 64.1% have AMC with their suppliers and 35.89% don’t

have AMC with their suppliers

IMK KOLLAM 83


Regarding the satisfaction level 5% are highly satisfied with their present

software; 26% are satisfied with the current software; 18% have neutral stand;

30% are dissatisfied with the current software; 21% are highly dissatisfied with

the current software

Regarding the advantage of the system 51% have consider low cost as the greatest

advantage of their present system; 5% consider high storage capacity as the

greatest advantage; 18% consider user friendly as the greatest advantage; 13%

consider less error as the greatest advantage; 13% consider the service of the

company as the better advantage

Regarding the disadvantage 10% have a opinion that their present system is not

user friendly ; 5% have a opinion that their present system have high error

occurrence; 13% have a opinion that their preset system have minimum storage

capacity and 26% have a opinion that their present requires high maintenance cost

and 46% have not revealed.

Regarding the plan for up gradation 69% of the hospitals have plan for software

up gradation/customization and 31% have no plan for soft ware up gradation.

Regarding the details of the up gradation 45% of the hospitals have the plan to

implement full modules of HMS; 7% have the plan to implement EMR only; 33%

have a plan to implement pharmacy and Accounting software module and 15%

have the plan to implement clinic management module

Regarding the demo presentation 54% of the hospitals are interested to see the

Demo Presentation where 46% are not interested to see the Demo of our product

CONCLUSION

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The product has been very useful to get knowledge and practical experience in

the field of marketing management especially in market potential analysis of HMS

in the present scenario. The information provided by the firm helped for this

analysis. The result obtained is an aid to the management for future planning

The project work helped the firm in understanding their current position and

possible future potential in the market. To conclude the project has been a great

experience and exposure to the management in practical field

SUGGESTIONS

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• Provide more awareness to the target customers about the Company

• Give the target customers more idea about the features and benefits of the

products of the company

• EMR is the most attracting product competitors in this area is also less

• Company should provide awareness programmes about EMR to doctors

• The company should provide the software at low price than the competitors

• The company should make a good relations with the Doctors

• The company should provide proper training to the customers

• The company should provide better after sales service to the customers

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BIBLIOGRAPHY

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BIBLIOGRAPHY

Texts:

1. Andrew. S. Tanenbaum (2003) System Analysis, Prentice Hall India Publications,

2. Kotler Philip(2005), Marketing Management :Pearson Education

3. Malhotra Naresh. K. -Marketing Research-Prentice –hall-4 th edition.

4. Sekaran Uma -Research Method For Business-John wiley&Sons-4 th edition.

5. S. Namakumari, S. Ramaswamy V -Marketing Management-Mc Millan India

Ltd- 3 rd edition.

Reference

Company brouchers

Company Magazines

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APPENDIX

Market potential of HMS

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Name & Address of the hospital

…………………………………………………………………………………………

…………………………………………………………………..

………………………..

……………………………………………………………………………………….

Name , Tel. No. & Designation of the Contact person

…………………………………………………………………………………………

…………………………………………………………………………………………

…………………………………………………………………………………

Name and contact Number of the Decision making Authority

…………………………………………………………………………………………

…………………………………………………………………………………………

………………………………………………………………………………………..

1 Organization Category.

a) Single Doctor b) Clinic c) Med Hospital d) Super

Specialty

e) Multi Specialty f) Any Other…..

1. No. of Departments

a) Less than 5 b) Between 5 and 10 c) Between 5 and 10

d) Between 10and 20 e) Greater than 20

2. Number of Beds


d) Between 10and 20 e) Greater than 150

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3. Average Patient Turn out


d) Greater then 200

4. Do you have a Hospital Management System?

a) Yes b) No

5. How long you are using this System?

a) 6 months b) More than 1 year c) More than 3 Year

d) More than 5 year e) More than 8 year

6. Name of the prevailing Hospital Management System and its

Supplier?

a) Software Associates b) Data Mate c) Linux based system

d) Unifa e) Logics f) Local Software g) In house system

7. From where you got the information about the HMS?

a) Advertisements b) Word of Mouth c) Sales Representative.

d) Any Other………….

8. What attracted you towards this HMS?

a) Brand Name b) Quality c) Cost d) Customization

e) After sales service f) User friendliness g) Features offered

h) Friend’s recommendation i) Product presentation of Sales personnel

j) Any other………….

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9. Platform of your present HMS (front end)?

a) VB b) ASP c) PHP d) Any other……….

10. Your Data Base (Back end) platform..?

a) Oracle b) MS SQL c) My SQL d) MS Access

e) Fox Pro f) Any other………………

11. How will you update yourself?

a) Reading Journals b) Internet c) Attending seminars or Courses

d) Any other……………..

12. Do you have Electronic Medical Record System (EMR) ?

a) Yes b) NO

13. Whether it has Department specific diagnosis pages?

a) Yes b) No

14. Period of training provided by your current supplier?

a) Less than 10 days b) 1 month training c) Between 1 & 2 months

d) More than 2 months e) 3 months training

16. Are you satisfied with the training provided by the software Company to

your staffs?

a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied

e) Highly dissatisfied

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17 Do you have an AMC with your supplier?

a) Yes b) No

18. Degree of satisfaction with your Present Soft ware?

a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied

e) Highly dissatisfied

19.What are the main features which you feel as a great advantage of your

Present system?

a) Low cost b) High data storage capacity c) User Friendly

d) Minimum error e) Better service

20. What are the main disadvantages of your present system? If Any?

a) Not user friendly b) Poor Service c) Not easy to huge data

d) High Maintenance Cost

21. Do you have any plans for software up gradation/customization?

a) Yes b) No

22. If Yes, the details of the plan

a) Full Modules of HMS b) EMR only c) Pharmacy & Accounting Module

d) Clinic Management Module

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23. Are you interested to see the Demo presentation of our HMS Software?

a) Yes b) No

Any other observations or comments…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….…

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51600628 mis project afi

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