EVALUATION REPORT:

2nd FISH IS LIFE FESTIVAL (2013) AQUA TRADE FAIR & EXHIBIT SM Megamall, Mandaluyong City October 15-17, 2013

Prepared by: MARY GRACE S. CAGAY WENNIL ANGELA MEDRANO Aquaculturist I (COS) Administrative Aide (COS)

FISH is LIFE FESTIVAL 50th Fish Conservation Week Celebration

October 15-17, 2013, SM Megatrade Hall 3 Pangisdaang Pinagyaman Ngayon, Henerasyong Sagana sa Panghabang Panahon * OUR MESSAGE: FISH is . . . LIVELIHOOD The capture, farming and processing of fish and other aquatic products generate jobs and livelihoods that improve the lives of coastal families and other stakeholders; INCOME Fisheries contribute significantly to the countrys Gross Domestic Products, and therefore strengthen our economy;

FUTURE GENERATION As an archipelagic country, the lives of our future generation depend on how well our present generation protects and conserves our fisheries and aquatic resources; ECOLOGICAL BALANCE Fish and other aquatic lives are intricately interlinked with every creature on earth including men. Like a web of life take away one strand and the balance is destroyed. * FISH IS LIFE is a 3-in-1 show featuring: KAUGNAY AKO Agency Exhibition KABALIKAT KAMI Producers Show KAYA NATIN Technical Symposia

CHART OF OPERATIONS TEAM

Bureau of Fisheries & Aquatic Resources

National Technical Working Group

Sub-Committee/ Exhibit

Organizer

Communication &

Promotion

Registration &

Clientele Services

Logistics & Service

Providers Relation

Other Sub-Committees

LIST OF EXHIBITORS

Booth # Exhibitor Booth # Exhibitor

1 Bulacan Aquarist Club 18 Land Bank of the Philippines

2 Guppy Club Philippines 19 DA-ACPC

3 Phil. Betta All Stars 20 Bank of the Philippine Islands

4 & 13 FISHTAH 22 & 23 Calbayog City LGU

5 Bluebay Aquaculture Inc. 24 RG Food Products

6 FINFISH 25 Marietta Native Foods

7 Concord Fishing & Canning 26 Wonder Country

8 & 9 Bluefin Seafoods Export 27 Bilmas Herbal Products

10 FRI Seafoods Trading 28 Michael Concepts Intl.

11 Jess Aqua Marine Traders 29 DTG Pearl Royale

12 Sulu MPC 30 Fenor Foods Corp.

14 SPAMAST 31 Philippine Seawealth (Seakid)

15 KIV Marketing Co. 32 Navarro Foods Intl.

16 Bayang Pinoy Org. 33 & 34 Mega Sardines Food Corp.

17 NGOs for Fisheries Reform 35 RAMC Food Industry

Booth # Exhibitor Booth # Exhibitor

36 Trans Ocean Food Products 53 BFAR Regional Office 10

37 Permex Producer & Exporter 54 BFAR Regional Office 7

38 BFAR Regional Office 5 55 BFAR Regional Office 9

39 APAMI 56 BFAR Regional Office 8

40 La Familia Foods 57 BFAR Regional Office ARMM

41 Carmelas Tahong Crackers 58 San Isidro MPC

42 Getzon Intl. Legacy 59 Calbiga Food Processors, Inc.

43 BFAR Regional Office 13 60 MCPI

44 BFAR Regional Office 11 61 & 68 BFAR FRQD/ Manila Ocean Park

45 BFAR Regional Office 12 62 BFAR Regional Office 4-b

46 BFAR Regional Office 6 63 BFAR Regional Office 4-a

47 BFAR Regional Office 2 64 D & L Seafoods

48 Citra Mina 65 Technology Resource Center (TRC

49 Frabelle Market Corp. 66 PFDA

50 RDEX 67 NFRDI

51 John Peter Fishing & Trading 69 Alch Food Express

52 BFAR Regional Office 1 70 Kat Rosarios Kitchen

Booth # Exhibitor Total Sales per Exhibitor

Mega Fishing Corp 46,000.00

Marietta Native Food Products 26,000.00

Permex Producer & Exporter Corp. 21,953.00

Bilmas Herbal Products Marketing 20,500.00

BFAR Regional Office ARMM 20,290.00

Filipinas Inventors 19,720.00

BFAR Regional Office 9 14,034.00

BFAR Regional Office 2 13,628.00

Namnamas Food Products 11,000.00

BFAR Regional Office 7 9,780.00

Philippine Seawealth (Seakid) 9,030.00

La Familia Foods 8,000.00

DTG Pearl Royale 7,800.00

Technology Resource Center (TRC) 7,720.00

BFAR Regional Office 11 7,616.78

SALES REPORT OF 45 EHIBITORS (based on submitted Daily Sales Report)

Booth # Exhibitor Total Sales per Exhibitor

RG Foods 7,000.00

Mo. Bonifacia Rodriguez FDN/ BFAR 4-a 6,600.00

Getzons Legacy 5,720.00

Concord Fishing & Canning Corporation 5,624.00

Michael Concepts Intl. 5,050.00

Navarro Foods 4,910.00

BFAR Regional Office 10 4,609.00

RAMC Food Industry 4,590.00

BFAR Regional Office 13 4,485.00

Frabelle Market Corporation 4,420.00

BFAR Regional Office 12 4,256.00

Wonder Country 4,150.00

Calbiga Food Processors 3,850.00

RDEX 3,800.50

BFAR Regional Office 7 3,700.00

Island Marketing 3,700.00

NFRDI 3,625.00

Booth # Exhibitor Total Sales per Exhibitor

Mc Grill Industries 3,600.00

BFAR Regional Office 8 3,424.00

Kat Rosarios Kitchen 3,185.00

APAMI 3,000.00

Jess Aqua Marine Traders, Inc. 3,000.00

Calbayog City, LGU 2,860.00

Trans Ocean Food Products 2,621.00

D & L Seafoods 2,190.00

Alch Food Express 1,835.00

BFAR Regional Office 4-b 1,560.00

BFAR Regional Office 5 1,100.00

SULU MPC 1,025.00

Bluebay Aquaculture 550.00

TOTAL SALES: 353,111.28 AVERAGE DAILY SALES: 117,703.76 AVERAGE DAILY SALES PER EXHIBITOR: 7,846.92

EXHIBITORS QUESTIONNAIRE (RESULTS SUMMARY) 45 RESPONDENTS (70%) OUT OF 64 EXHIBITORS ANSWERED THE EXHIBITORS QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS

1. Objective of Participation (Pls. rank according to prioritized concerns, with #1 as the lowest and #5 the highest): TO PROMOTE PRODUCTS 2. In view of your objectives, how would you judge your participation at this Trade Show? GOOD 3. How would you assess your company/products promotional exposure in this event? GOOD 4. How successful was the Trade Show for you? AS EXPECTED 5. Were you able to generate actual sales in the event? YES 6-7 SEE SALES REPORT SUMMARY

8. How would you assess the support and services of the Organizer? EXCELLENT

9. How would you assess the support and services of RUBERT

JAMES, the official stand contractor? GOOD 10. How would you assess the choice of venue, SM MEGATRADE

HALL 1? GOOD 11. How would you assess the quality of the visitors? GOOD 12. How would you assess the publicity made for the Show? GOOD 13. How would you assess the management of the show during

ingress/egress procedures? GOOD

14. Would you be interested to exhibit in FISHCON (FISH IS LIFE FESTIVAL) 2011? YES

15. What is the ideal number of days for FISHCON (FISH IS LIFE

FESTIVAL)? 3 DAYS 16. Any other comments and suggestions? (see last slide)

18% 17%

19%

46%

EXHIBITORS QUESTIONNAIRE (GRAPHICAL RESULTS) 45 RESPONDENTS (78%) OUT OF EXHIBITORS ANSWERED THE EXHIBITORS QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS

OTHER REASONS FOR PARTICIPATION: 1. Market-Matching; 2. To promote technologies derived from R & D; 3. Public Awareness; 4. IEC Distribution; 5. To promote programs and projects of BFAR 6. To promote programs and projects of other government institutions; 7. Attend to inquiries and disseminate information; 8. Negotiate offers which may result in actual orders; 9. Meet potential partners that can lead to business alliances;

7%

38%

14%

41%

1. Additional and improved advertisements and promotions for event 2. Schedule weekends for trade fairs: Friday, Saturday, Sunday (3 days) 3. Improve event publicity and maximize stage events/promos and shows

(i.e., cooking demonstrations and company presentations) 4. Organize more activities simultaneously to encourage customers and

visitors to come in 5. It has been observed that some exhibitors leave the venue premises earlier

than allowed closing time. I strongly suggest that we- exhibitors should strictly follow trade fair rules and guidelines

6. Ever since BFAR started organizing trade fairs, it is the clamor of the exhibitors (stakeholders) to have it held in more strategic venues for them to be able to target vast market (which means not only for direct sales but for bulk orders and investors)

7. The NTWG should decide early on the current year for the sub-committees to work on their assigned duties and tasks

8. Promotions should be at least 6 months prior to event (and should be intensified after 3 months)

9. Additional budget.

OTHER COMMENTS & SUGGESTIONS FROM EXHIBITORS, VISITORS, ORGANIZERS, SECRETARIAT, USHERS, USHERETTES

50TH FISCON-FISH IS LIFE FESTIVAL DETAILED EXPENSES EXPENSES INCURRED FOR THE CONDUCT OF THE AQUA TRADE FAIR

ITEM/DESCRIPTION UNIT PRICE AMOUNT

1 Exhibit Venue Rental: SM Megamall, Megatrade Hall 3/ First Asia Realty Development Corp. Floor Area 900sqm Inclusive Dates: October 14-17, 2013 (including ingress and egress)

481,193.40 481,193.40

2 Booth Systems Rental: MSD Godspeed Exhibits Corp - 70 2mx2m booth (complete with amenities: information table, monobloc chairs, fluorescent lamps, convenience outlet, carpet, etc.) -Exhibitors directory panels with spotlight - Registration counter - Entrance Arc - Stage Platform with Design - Versa Board Panels with Partitions (seminar area) - Lights & Sound System - Delivery/Installation/Dismantling Charge

472,267.68 472,267.68

3 Accommodation for Regional Exhibitors: Richmonde Hotel Ortigas 17 Rooms/ Triple Occupancy/ 3 days & 3 nights

179,700.00 179,700.00

ITEM/DESCRIPTION UNIT PRICE AMOUNT

4 Printing: a. Poster (500 copies @P45.00) b. Brochure (2,000 copies @P13.00) c. Stickers on Foam Board (for display inside SM

Megamall premises)

45.00 13.00

22,500.00 26,000.00 25,593.44

5 Meals a. Opening Program (October 15, 2013) for 250pax b. Symposia/Seminar Meals (October 16, 2013) for

100pax (Snacks & Lunch) c. Symposia/Seminar Meals (October 17, 2013) for

100pax (Snacks & Lunch)

200.00 250.00

250.00

50,000.00 25,000.00

25,000.00

6 Miscellaneous Expenses (reimbursements for ribbon cutting, giveaways, additional decors, refreshments, etc.)

18,000.00

GRAND TOTAL 1,325,254.52

THANK YOU!!!