500more introduction

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An Introduction to Games for Health and Wellbeing 500More : Active Games 500More 1 06/06/2022

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At introduction to 500 More explaining how our apps can drive engagement in workplace wellbeing.

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Page 1: 500more introduction

09/04/2023 500More 1

An Introduction to Games for Health and

Wellbeing

500More : Active Games

Page 2: 500more introduction

09/04/2023 500More 2

500 More : Developing Games You Have to Do Something to Play

500 More develop mobile app games that you physically

have to do something to play.

We use the techniques of casual game designers to build engagement and participation

We use the on-board sensors in

smartphones, or wearable tech, social

media integration and other data sources to

collect records of physical activity

We sell to corporates who want to improve the wellbeing of their

staff

Our clients promote our games to their

staff and benefit from the MI we can

generate

500 More delivers value to our customers, and to their staff: B2B2C

Page 3: 500more introduction

09/04/2023 500More 3

Maria’s Story

Maria sees her company is promoting a new walking app, so she downloads it

onto her phone

Maria doesn’t do much exercise. She finds life is so busy there isn’t time,

and she’s always too tired when she gets home from

work

Once she’s registered, she launches the first

challenge, which is to walk 500m in 15 minutes.

At lunch time, she sets off and finds he can easily

complete the task

The game is based around collecting safari animals. The more challenges you

complete the more animals you get

Maria also completes her profile to earn an extra

animal. It’s basic physiological information plus some self assessment

of her health

Pretty soon she’s worked up to some more

challenging levels and makes a point of doing a

walk each lunch time

Her herd of wildebeest is pretty impressive, and

she’s making good progress through the

levels

She knows that several other people on her floor are doing better than her

but she’s catching up

At the end of the month Maria sees the ‘herd of the month’ award has gone to her colleague

John, in telesales

It also looks life York is beating Bracknell hands

down. It even gets a mention at the team

briefing

Now Maria is regularly walking 3km at lunchtime.

She’s feeling she has more energy too and is

thinking about improving her diet

Page 4: 500more introduction

09/04/2023 500More 4

How Games = Engagement

Reward

New Options

Action

Illusions of Control & Unpredictable Outcome

Disproportionate Feedback

Peacock Effect

We use the psychology of gaming to create engaging and compelling experiences

The ‘cycle of compulsion’ engages users in game play

An unpredictable outcome, coupled with the sense that the player can win by skill and judgement spur players on to keep trying

The ‘buzz’ of abundant reward gives players a reason to want to succeed.

Players showcase their success, seeking approval and validation from their peers

TARGET MISSED

Page 5: 500more introduction

09/04/2023 500More 5

500 More games, How to Play

We’re developing our first game, launching late 2014. Right now we’re looking for:• Launch Customers• Partners who want to include 500 More games in their portfolio of

wellbeing services

Contact us if you’d like to know more.

w. www.500more.comt. @500moreuk