500more introduction
DESCRIPTION
At introduction to 500 More explaining how our apps can drive engagement in workplace wellbeing.TRANSCRIPT
09/04/2023 500More 1
An Introduction to Games for Health and
Wellbeing
500More : Active Games
09/04/2023 500More 2
500 More : Developing Games You Have to Do Something to Play
500 More develop mobile app games that you physically
have to do something to play.
We use the techniques of casual game designers to build engagement and participation
We use the on-board sensors in
smartphones, or wearable tech, social
media integration and other data sources to
collect records of physical activity
We sell to corporates who want to improve the wellbeing of their
staff
Our clients promote our games to their
staff and benefit from the MI we can
generate
500 More delivers value to our customers, and to their staff: B2B2C
09/04/2023 500More 3
Maria’s Story
Maria sees her company is promoting a new walking app, so she downloads it
onto her phone
Maria doesn’t do much exercise. She finds life is so busy there isn’t time,
and she’s always too tired when she gets home from
work
Once she’s registered, she launches the first
challenge, which is to walk 500m in 15 minutes.
At lunch time, she sets off and finds he can easily
complete the task
The game is based around collecting safari animals. The more challenges you
complete the more animals you get
Maria also completes her profile to earn an extra
animal. It’s basic physiological information plus some self assessment
of her health
Pretty soon she’s worked up to some more
challenging levels and makes a point of doing a
walk each lunch time
Her herd of wildebeest is pretty impressive, and
she’s making good progress through the
levels
She knows that several other people on her floor are doing better than her
but she’s catching up
At the end of the month Maria sees the ‘herd of the month’ award has gone to her colleague
John, in telesales
It also looks life York is beating Bracknell hands
down. It even gets a mention at the team
briefing
Now Maria is regularly walking 3km at lunchtime.
She’s feeling she has more energy too and is
thinking about improving her diet
09/04/2023 500More 4
How Games = Engagement
Reward
New Options
Action
Illusions of Control & Unpredictable Outcome
Disproportionate Feedback
Peacock Effect
We use the psychology of gaming to create engaging and compelling experiences
The ‘cycle of compulsion’ engages users in game play
An unpredictable outcome, coupled with the sense that the player can win by skill and judgement spur players on to keep trying
The ‘buzz’ of abundant reward gives players a reason to want to succeed.
Players showcase their success, seeking approval and validation from their peers
TARGET MISSED
09/04/2023 500More 5
500 More games, How to Play
We’re developing our first game, launching late 2014. Right now we’re looking for:• Launch Customers• Partners who want to include 500 More games in their portfolio of
wellbeing services
Contact us if you’d like to know more.
w. www.500more.comt. @500moreuk