Zurich Pride 2019 Sponsorship

50 Years Stonewall25 Years Zurich Pride1 Jubilee

Zurich Pride Festival Association8000 Zurich, Switzerland Email: marketing@zhpf.chwww.zurichpridefestival.ch

Inhalt

Zurich Pride Anniversary: 01 June – 16 June 2019Location: Sechseläutenplatz + Stadthausanlage

Pride Month 01 June – 16 June 2019Zurich Pride Festival 14 + 15 June 2019

March 15 June 2019

2018 Event Video 4

Double Jubilee 6

Your Hosts 10

Political Context 14

Entertainment 18

Sponsorship Overview 22

Zurich Pride Magazine 24

Online Presence 26

Specific Sponsorship 28

Content

Sponsoring 6

Bereichssponsoring 8

Zurich Pride Magazin 10

Politischer Rahmen 14

Entertainment 18

Online Präsenz 22

Ihre Gastgeber 24

Inhalt

› youtu.be/VV9R-NTyhIQ

Watch the 2018 event video now!

Get an impression of Zurich Pride

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Double Jubilee2019 is going to be huge

50 years

25 years

Stonewall – it all began in the USABack in the 1960s, gay bars and nightclubs were often sub-jected to police raids. The police set out to ascertain and disclose the identity of the people there, which culminated in arrests and charges on grounds of “lewd conduct”. Stone-wall was a series of violent confrontations pitting gay and transgender people against police officers in New York City. In the night from 27 June to Saturday 28 June 1969, the guests at the Stonewall Inn on Christopher Street in New York City resisted the police raids for the first time. The ri-ots, which lasted six days, are heralded as the birth of the modern LGBTI (lesbian, gay, bisexual, transgender, intersex) rights movement. They also served as a catalyst for many other gay pride movements which have celebrated this watershed moment in the fight against discrimination each summer ever since.

Zurich Pride – for LGBTI rights in SwitzerlandThe first official “National Gay Demo” was held in Bern in 1979. Following Basel (1980) and Lausanne, the demonstra-tion was held in Zurich from 1982 to 1986. The Zurich Pride Festival, known as CSD (Christopher Street Day) Zurich until 2009, has been organised by volunteers every year since 1994 and is Switzerland’s largest LGBTI event.

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Together for acceptance and tolerance.

Your hostsZurich Pride Festival Association

Alongside the Board,

over 30 people from a range

of professions will be volunteering

their expertise. Further support will

come from more than 40 helpers

over the festival weekend.

Your Board

David ReichlinVice President

Lea HerzigPresident

Anne-Sophie MorandPolitical Representative

Patrick PöttschacherFestival & Infrastructure

Andreas RitterFestival & Infrastructure

Werner NethMembership & Administration

Kevin BurkeMarketing & Sponsoring

Christian RohrerMarketing & Sponsoring

Marco UhligStage & Artists

Corina RieserFinances

The Zurich Pride Festival Association (ZHPF) promotes the acceptance and equality of gay, lesbian, bisexual, transgender and intersex (LGBTI) people. It campaigns for a Switzerland which is free from sexual or gender discrimination – both in front of the law and within society.

To see this vision become reality, the association organises the largest annual Pride Festival in Switzerland, which comprises a diverse range of activities. The highlight is the iconic parade march through the city centre of Zurich to raise awareness of the political and social issues faced by the LGBTI community.

The association depends on its members and their annual membership contributions. Thanks to their support, the association is able to host the Pride Festival with its mul-titude of events and spread its important political messages. Members of the associa-tion are actively involved through the General Assembly and play a part in determining the direction of the largest LGBTI event in Switzerland. Through its broad membership, the Zurich Pride Festival Association aims to bring together the whole community and meet the needs of the various ways of life, sexual orientations and gender identities.

Support the Zurich Pride Festival Association!Become a member for just 30 Swiss francs per year* and have your say on the future of the association.› zurichpridefestival.ch/mitglied-werden* Price for individual members

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Eye-opening, demanding

and spirited.

Thousands of LGBTI (lesbian, gay, bisexual, transgender and intersex) people and their families and friends have come together in Zurich ev-ery year since 1994 to demonstrate for equality and against discrimina-tion. What began as Christopher Street Day (CSD) Zurich over 20 years ago has been known as Zurich Pride Festival since 2009. In 2019, the association is celebrating its 25-year anniversary as well as 50 years since the birth of the LGBTI movement.

Zurich Pride FestivalWith around 42,000 visitors over two days, the festival is among the largest LGBTI events in Switzerland. The event’s political programme features inspiring addresses, motivating words, and speeches with de-mands from members of the political and economic sphere, held from Helvetiaplatz to the festival site.

ParadeThe peaceful march through Zurich city centre together with thousands of supporters and allies is the climax of the festival weekend. In 2018, the police counted around 24,000 participants and people lining the route.

Is there something you would like to speak about?Get in touch with us: demonstration@zhpf.ch.

Political FrameworkFrom Words to Deeds

Doris Leuthard President of the Swiss Confederation 2017

Simonetta Sommaruga President of the Swiss Confederation 2015

Moritz Leuenberger Former member of the Swiss Federal Council

Klaus Wowereit Former Governing Mayor of Berlin

Suzan G. Le Vine Former U.S. ambassador to Switzerland and Liechtenstein

Corine Mauch Mayor of the City of Zurich

Jacqueline Fehr Head of the Department of Justice and Home Affairs, Canton of Zurich

Christa Markwalder Member of the Swiss National Council, President of the National Council 2015 – 2016

Peter Küng President of Zurich City Council

Flavia Kleiner Political activist and co-president of Operation Libero

Thomas Heiniger Former member of the Executive Council, Canton of Zurich

Markus Notter Former member of the Executive Council, Canton of Zurich

Chantal Galladé Member of the Swiss National Council

Martin Naef Member of the Swiss National Council

Kasha Jacqueline Nabagesera LGBTI activist from Uganda

A selection of the people who have taken a clear stance at the Zurich Pride Festival in previous years:

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Diverse, entertaining and vibrant.

A selection of the acts that have created an electric atmosphere at Zurich Pride Festival in previous years:

Pride WeekPride Week is the cultural and political warm-up for the Pride Parade. In the days leading up to the festival weekend, diverse associations and organisations host a wide range of events in Zurich focussing on LGBTI topics. Over 20 events were held in 2018. Since 2016, the association has offered financial support for selected Pride Week events.

Pride WeekendThe Pride weekend on the Kasernenareal site in Zurich city centre attracts thousands of visitors from all over Switzerland and neigh-bouring countries. In 2018, Alexander Wenger and Gossipa were live on stage hosting a diverse programme which featured political state-ments and musical entertainment. Bars, food stalls and information stands around the festival site cater to the different needs and inter-ests of the Pride-goers.

Pride PartyThe official festival programme on the Kasernenareal comes to a close at 11 pm each night. Most of the visitors then move on to other parties to continue celebrating. The association has organised the official Zu-rich Pride Party under its own steam since 2016. With close to 3,000 people, it is the biggest event on the party agenda. In 2018, the party was held at the Plaza Club and the Hive, and was an enormous success.

Get involved in the entertainment!Get in touch with us: showacts@zhpf.ch.

EntertainmentFrom Politics to Parties

Netta ESC winner 2018 “Toy”

Björn Again The Australian ABBA Show

Dabu Fantastic Swiss band “Angelina”

Culture Beat 90s band “Mr. Vain”

CRIMER Swiss pop musician “Brotherlove”

Snap 90s band “The Power”

Alcazar Swedish pop group “Crying at the Discothek”

Conchita Wurst ESC winner 2014 “Rise like a Phoenix”

YOKKO Swiss indie band “Boxer”

Samantha Fox British singer “Touch me”

Robin S American singer “Show me Love”

Baccara Spanish disco duo “Yes Sir I can Boogie”

Invivas Swiss acapella band

Yello Swiss electronic duo “Oh Yeah”

Klischée Swiss electro swing band

Vengaboys 90s band

Manillio Swiss rapper from Solothurn

Michael von der Heide Swiss singer

Kunz Swiss dialect musician

Lucas Fischer Swiss singer

Timebelle Swiss entry for ESC

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Two partners. Incredible

opportunities.

Any other ideas or suggestions about how you can get involved as a sponsor?

Get in touch with us: marketing@zhpf.ch! We would be happy to discuss your specific requirements in person.

Sponsorship OverviewSupport and benefit

Your company has the opportunity to financially support the Zurich Pride Festival Association and benefit from a positive image transfer as an LGBTI-friendly firm.

Become one of our 2019 partners!Get in touch with us: marketing@zhpf.ch.

There are many good reasons to become a sponsor Switzerland’s largest LGBTI event

with crowds of national and international visitors

Over 20 events held during Pride Week 2018 ranging from talks to church services

42,000 visitors from Switzerland and abroad over the course of the weekend

24,000 participants and spectators at the Pride Parade through Zurich city centre

10,000 printed copies of the Zurich Pride Magazine are circulated around the entire German-speaking area of Switzerland

Over 8,000 people browse and read the Zurich Pride Magazine online: issuu.com/zhpf_magazin

More than 1,000 subscribers receive the official ZHPF newsletter 8 times a year

Over 70 committed people are on the organising committee and volunteer all year round and at the Zurich Pride Festival weekend

Advertising materials included in the package Gold Silver Partner

Advert

2/1 panorama in the magazine 1/1 page in the magazine 1/2 page in the magazine Logo presence (digital and print)

Website Social media platforms Official event video Newsletter Zurich Pride Magazine cover Inside the magazine Official Zurich Pride poster Logo presence at the festival

Main stage banner (left and right) Photo wall Stage screens Advertising and options

Company logo on individual banner (tarpaulin: 4 x 2m) at various locations around the festival site

Own stand / marquee at the festival site

The services listed here are not exhaustive, and can be used as a basis for further discussion.

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Advert dimensions Information

The Zurich Pride Festival magazine is a manifesto and programme rolled into one. With 10,000 copies printed, it is distributed around the entire German-speaking area of Switzerland and can be found in bars, clubs and shops. In addition, several copies are sent out by post and an online version is available at www.zurichpridefestival.ch.

Place your advert in the Zurich Pride Magazine!Get in touch with us: inserate@zhpf.ch.

Zurich Pride MagazineMedia information

A selection of clients who have already placed their advert in the Zurich Pride Magazine:Accenture Schweiz • BoConcept Zürich • Credit Suisse • Swiss Post • Dieci • Doppelleu Boxer

Helvetia Insurance • Kameha Grand Zürich • KLM Royal Dutch Airlines • Starbucks Switzerland • UBSUPC Schweiz • ViiV Healthcare • Warner Bros. Entertainment Switzerland • Zürcher Kantonalbank

Zürich Tourismus • Zurich Insurance Group

2/1 panorama CHF 3,500 excl. VAT

Type area: 272 x 186 mmFull bleed: 296 x 210 mm

1/1 page CHF 2,100 excl. VAT

Type area: 124 x 186 mmFull bleed: 148 x 210 mm

Additional options• Placement on right side:

+ 15%

1/2 page portrait CHF 1,200 excl. VAT

Type area: 60 x 186 mmFull bleed: 72 x 210 mm

Additional options• Placement on right side:

+ 15% • Placement after editorial text:

+ CHF 250

1/2 page landscape CHF 1,200 excl. VAT

Type area: 124 x 91 mmFull bleed: 148 x 103 mm

Additional options• Placement on right side:

+ 15% • Placement after editorial text:

+ CHF 250

Publication May 2019

Magazine format DIN A5 vertical (148 x 210)

Size approx. 72 pages

Print run 10,000 copies

Paper coated glossy

Print 4 colour Euroscale (CYMK)

Bleed 3 mm bleed on all pages

Print templates PDF with fonts embedded or a high-resolution image with a minimum of 300 dpi

Any technical questions?Get in touch with us:grafik@zhpf.ch.

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Online PresenceConnected to the #community

WebsiteVisitors can find out everything they need to know about Pride or the association online. The page generates around 300,000 views during the main Pride season (May – July).› www.zurichpridefestival.ch

NewsletterThe association sends out a newsletter to 1,000 subscribers to share the latest on the association and the festival week-end. Sponsoring partners can opt to insert messages as well as adverts in the newsletter.

FacebookIn addition to information about the Zurich Pride Festival, over 11,500 subscribers are supplied with a wealth of information on various topics concerning the LGBTI community.› facebook.com/zurichpride

InstagramWith over 3,500 subscribers, the official channel displays countless images of Zurich Pride Festival and its visitors. › instagram.com/zurichpride

IssuuThe online version of the Zurich Pride Magazine is read by over 8,000 people.› issuu.com/zhpf_magazin

YouTubeWith over 30,000 views on all online channels, the event video is an emotional look back at Zurich Pride. › youtu.be/VV9R-NTyhIQ

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Specific Sponsorshipat Zurich Pride Festival

There is significant added value in your involvement in Pride, the inter-actions with the diverse LGBTI community and friends on the festival site, and the associated visibility. Offering sponsorship in a specific area (materials, staff or finances) is a great way to provide targeted support for the festival. The association holds a long-standing place in the city’s events calendar, so there is also the option of longer-term cooperation.

Cooperation is welcome in the following areas:› Festival bar› Office container› Sanitary facilities rental› Bar/stand items (table sets, bar tables,

refrigerated vehicles, refrigerators, bar counters etc.)› Safety infrastructure (barriers, signs, site plan for visitors etc.)› VIP area infrastructure› Artist sponsorship› Staff / helpers› Volunteer T-shirts

Of course, this list is not exhaustive and additional suggestions can be incorporated. We are happy to discuss your specific requests and requirements.

Become involved in the area of your choice!Get in touch with us: festival@zhpf.ch.

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Zurich Pride Festival Association8000 Zurich, Switzerland Email: marketing@zhpf.chwww.zurichpridefestival.ch