50 years of invention and entrepreneurship - nolan bushnell - h+ summit @ harvard
Post on 21-Oct-2014
1.711 views
DESCRIPTION
The products and services of my life from simple gadgets as a teen to the more sophisticated projects of an adult continue to stoke the creative fires of invention and discovery. My processes of research and execution on a project have been a significant part of successful business formation. In any business many unforeseen occurrences can disrupt any carefully crafted business plan. The objective is to minimize those instances to as few as possible so that it is unlikely to be battling more than one at a time. I will talk about my process of invention and business formation and how it applies to my various companies.Nolan Bushnell’s career spans over 30 years in which he has made innovations and contributions to several industries. He is best known as the creator of the first digital videogame and the founder of Atari, founder Chuck E. Cheese entertainment restaurant chain, Axlon for interactive toys, Catalyst the first high tech incubator, Etak the first automobile navigation system, ByVideo the first on line shopping system and several others. Through the years Bushnell has given over 2000 speeches on subjects ranging from his companies, the history of video games, the process of innovation, entrepreneurship, intrepreneurship (bringing to market a new project in an old company) and his 10 steps to bring projects to market with no money. His speeches, while being somewhat irreverent to established cliché’s, are humorous high energy and always thought provoking.He is widely credited with the following innovations and trends:- The creation of the first commercial digital videogame.- The acceptance of casual dress in the technical workplace.- The creation of the Chuck E. Cheese chain of restaurants.- The creation of the first digital automobile navigation system.- The creation of the first on line marketing system.- 3 Simple ways to inject creativity into an organization.Several of his quotes have entered the mainstream:- On Ideas: “Anyone who has had a shower has had a good idea--- what separates the winners from the losers is what does the person do after they leave the shower.”- On Arrogance: “About the time someone thinks the sun shines out their rear-- all that they can be assured of is an illuminated landing area.”- On Innovation: “Everyone wants innovation until they see it.”- On Hard Work: “If it were easy to make a million dollars more people would be doing it.”- The Future: “The world rewards accurate prediction of the future, the best way to be right in your predictions are to make them happen”- Business Plans: “Anyone can create a success based on everything going correctly—the issue is to be successful even if nothing goes according to plan.He has received numerous awards including the following:- New Week 50 Americans that changed the nation.- Consumer Electronics “Hall of Fame”- Video “Hall of Fame”- Restaurant Business “Innovator of the Year”- Amusement Operators of America “Life time Achievement”- Distinguished Fellow, University of Utah- Computer Museum “Hall of Fame”- Distinguished Leader of Silicon Valley- The Agenda “Crystal Ball Award”- Babson College “Distinguished Entrepreneur”- British Academy of Film and Television Arts (BAFTA) Life Time Achievement AwardTRANSCRIPT
History of the Video Game
Chronology• 1958 Willy Higgenbotham, Pingpong for 2• 1961 Steve Russell---SpaceWar PDP-1• 1966 Nolan Bushnell---Fox&Geese PDP-1• 1970 Computer Space---First Arcade Game,
Nutting Associates (Bushnell, Dabney Design)• 1972 Magnavox Odyssey First Home Game
(Analog)• 1972 Atari Introduces Pong Arcade Model
Willy HiggenbothamBrookhaven Labs 1958
MIT 1961Steve Russell Programmed
Space War on a PDP-1
100 KHz Clock Speed
XY Display
http://www.computerspacefan.com/MVC-261F.JPG
Computer Space 1970
Shifting Synchronous digital counters technology (Bushnell Patents)
Pong Enters Market1970 Atari Started (Syzygy)1972 Pong Coin-op Introduced
Magnavox Odyssey
1972 Analog
1975 Consumer Pong Ships
1977Atari 2600
VCS
Chronology (Continued)• 1974 First Driving Game (Gran Trak)• 1974 Intel designs first Microprocessor 4004
(too weak for games)• 1975 Pong for consumers ships• 1977 Asteroids, First Game to contain
Microprocessor 6502 • 1977 First Atari 2600 VCS Sold• 1983 The Bubble Year for 2600
Chuck E. Cheese’s
Androbot
Etak
ByVideo
Magnum Microwave
Axlon
Welcome to uWink
Welcome to uWink
Ordering Demo
Food Ordering
Media Ordering
SNAPEducation Systems
Soaring Creativity
What has this Citizen Scientist Discovered
•Classrooms are Obsolete One to Many Communication
•Creativity can be Taught
•Video Games Show the Way
•Exercise and Learning must be linked
School Almost Worked
Most Interesting Place in Town
Watching River Flow
Watching Corn Grow
Who is Paying Attention?
Competition For Student Interest
1940 1950 1960 1970 1980 1990 2000 20100
10
20
30
40
50
60
School InterestBook InterestTelevisionVideo GamesInternet
Cost to Produce
Media Type Budgets
Movies $30 Million per Hour
Video Games $1 Million per Hour
TV sitcom $3 Million per Hour
TV Commercial $500,000 per Spot
Classroom $30 per Hour
Just does not Compete
Current School
Time Allocation
Writing Memorization Mathematics Creative Thought Dicipline
Disruption is Very Boring
If You Want Your TV Ratings to Go to Zero for 7 to 16 year olds
Put on a talking head
Public Schools Were Created in
the 1800’sFeed Workers into Factories
Creativity
Risk Kills Creativity
Figure out how to minimize risk
What is an Idea??
How Do You Get More Ideas?
Attend Weird Trade Shows
Embrace the Crazy
EDIT
Create Feature Matrices
Foreign Travel with Leisure
Distance from the everyday
Mash Together Two Industries or
Products
Neurogenesis•New Neuron Growth
•BDNF-brain-derived neurotrophic factor
•BDNF causes synapses to sprout new dendritic branches, providing more synapses to accelerate connections
Neurogenesis—New Neurons
BDNf– Miracle Grow for Dendrites
Video Games Will Teach and
Test
600 e-Modules Per Year
+200 AP E-Modules
Power Troika
Creativity Will Determine a
Societies Future Success
Current School Structure actually Stifles Creativity
The Snap System Teaches
Creativity
And How to Use Tools to Invent
Laptops Can’t Work
All Graduates Must
• Type at least 50 words per minute
• Write a Short story
• Write a screen play
• Direct a Movie
• Understand Plumbing
• Understand Electrical Wiring
• Program an Ardwino (open source microcontroller)
Old Fashioned Education
Fix Education and The World will fix itself