50 reputation management tactics for the 50th state
DESCRIPTION
I gave a presentation at the Hawaii Social Media Summit in Honolulu, Oahu.I'm not much for unnecessary bullet points, so you really had to be there! ;-)TRANSCRIPT
@andybeal
Reputation Management
50 Tactics, in 50 Minutes, for the 50th State
@andybeal
About Me
• CEO of Trackur.com
• Coauthor of Radically Transparent
• Editor of MarketingPilgrim.com
• Photojournalist for GoVisitHawaii.com
@andybeal
Foundation
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1. Goals
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2. Audit
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3. Assets
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4. Weaknesses
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5. Resources
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6. Stakeholders
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7. Channels
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Build
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8. First Impressions
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9. Press Room
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10. Media List
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11. Dot Org?
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Boh.org
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12. Profiles
Knowem.com
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13. Local
GetListed.org
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14. Fan Page
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15. Promotions
=
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16. Congruence
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Manage
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17. Character
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”
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18. Employees
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19. Website
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20. Google
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21. Blogs
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22. Reviews
Perfect response!
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23. Facebook
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24. Twitter
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25. PR
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26. Influencers
Klout.com
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27. Multimedia
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Monitor
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28. What?
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29. Who?
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30. Competitors
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31. Industry
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32. Onsite
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33. Calls
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34. Centers of Influence
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35. Alerts
google.com/alerts
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36. Twitter
search.twitter.com
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37. Dashboards
trackur.com
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38. Outsource
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39. Disseminate
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40. Take Action!
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Repair
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41. Wake Up!
Over the next 5 years, 83% of companies will face a crisis that will negatively impact their share price by 20% to 30% – source: Oxford-Metrica
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42. Be Prepared
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43. Assess
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44. Kala mai ia‘u
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45. Transparency
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46. Consistency
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47. Humility
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48. Recurrence
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49. DefamationBook ‘em Danno!
Defamation one!
@andybeal
50. Secret Weapon
