50 niche apps in 50 minutes

David Leary

Intuit Small Business Ecosystem Evangelist

June 6th 2017

50 Niche Apps in 50 Minutes

2#SNH17 | @DavidLeary

• Almost 21 years at Intuit

• Support | Training | Quality Assurance | Product Development | Marketing | Product Management | Project Management | Customer Advocate | Developer Relations

• “Awesome Add On” - ViewMyPaycheck Co-Founder

• 2014 CPA Practice Advisor “40 under 40”

• 2015 Accounting Today “One to Watch”

DAVID LEARY

INTUIT SMALL BUSINESS ECOSYSTEM EVANGELIST

Tucson, Arizona

DavidLeary.com

@DavidLeary

[email protected]

Things that scare me and should scare you too

Things that are awesome and not scary

Why niche

Classroom exercise

Agenda – 50 Niche Apps in 50 Minutes

Things that scare me and should scare you too


https://pos.toasttab.com/blog/restaurant-management-software

Things that are awesome and not scary


QuickBooks Online Growth

http://investors.intuit.com/financial-information/fact-sheet/default.aspx

2,200,000 subscribers


https://www.sageworks.com/datareleases.aspx?article=329

Why niche?


Niche Enables Everything

cloud

niche


Could Enabled a #NicheAppsRevolution

poologics.com

paintestimating.com

hvacbusinesssolutions.com

pandelljobutrax.com

servicecore.com

arborgold.com

pool service

painting service

hvac service

oil field/pump service

septic service

tree service



cloud

niche

industry knowledge

learn less apps


Example 1

Niche Enables You to Learn Less Apps

tutorpanel.com

tutorfirst.com

tutorware.com

tutorcruncher.com


Example 2


acusimple.com


Example 3


bakingit.com



cloud

niche

industry knowledge

understand costs

fixed rate pricing

scale processes

learn less apps


Example 1

Niche Enables Fixed Rate Pricing

http://bookkeepingforpainters.com/pricing/


Example 2

Niche Enables Fixed Rate Pricing

https://petpartneredbooks.com/services/



cloud

niche

industry knowledge

understand costs

fixed rate pricing

scale processes

learn less apps

industry expertise


Example

Niche Enables Industry Expertise

beerrunsoftware.com

ekosbrewmaster.com

brewninja.net

brewhousesolutions.com

vicinitybrew.com



cloud

niche

industry knowledge

understand costs

fixed rate pricing

marketing to a niche

scale processes

learn less apps

industry expertise


Example 1

Niche Enables Marketing to a Niche


Example 1



Example 2


http://catchingclouds.net

VS


Example 3


http://dentistmetrics.com/


Example 4




cloud

niche

industry knowledge

understand costs

fixed rate pricing


understanding value created

more niche clients

value billing

unlimited revenue

scale processes

learn less apps

industry expertise



cloud

niche

industry knowledge

understand costs

fixed rate pricing



more niche clients

value billing

unlimited revenue

scale processes

learn less apps

new opportunities

reputation as best

industry expertise


Example 1

Niche Enables New Opportunities

http://ekosbrewmaster.com/cbc/


Example 2


http://builtbybluewing.com/


Example 3


https://www.chargify.com/


Example 4




cloud

niche

industry knowledge

understand costs

fixed rate pricing



more niche clients

value billing

unlimited revenue

scale processes

learn less apps

new opportunities

reputation as best

industry expertise

each

one

enables

the

next

one

Classroom exercise


I, _______________________ am a/an

____________________________

who is an expert in

___________________________________________

I’m going to use ______________, ________________,

_____________

To help my _________________________________ clients grow.

I am going to get more niche clients by

__________________________,

__________________,_____________________,________________

Niche Declaration

<enter name> <enter accountant/bookkeeper/advisor>

<enter niche>

<enter niche app 1> <enter niche app 2> <enter niche app 3>

<enter niche>


I, _______________________ am a/an

____________________________

who is an expert in

___________________________________________

Niche Declaration


<enter niche>


Resources

QBO list of industries = NAICS

NAICS codes: PDF link on main page

https://www.census.gov/eos/www/naics/

Census data:

https://www.census.gov/programs-surveys/economic-census/data/tables.2012.html.html

This creative commons book

https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/s09-03-what-industries-are-

small-busi.html

This on deeper construction niche:

http://www.cpwr.com/sites/default/files/publications/5th%20Edition%20Chart%20Book%20Final.pdf

This SBA page:

https://www.sba.gov/starting-business/how-start-business/business-data-statistics/statistics-specific-

industries

https://www.census.gov/eos/www/naics/

https://www.census.gov/programs-surveys/economic-census/data/tables.2012.html.html

https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/s09-03-what-industries-are-small-busi.html

http://www.cpwr.com/sites/default/files/publications/5th Edition Chart Book Final.pdf

https://www.sba.gov/starting-business/how-start-business/business-data-statistics/statistics-specific-industries


I, _______________________ am a/an

____________________________

who is an expert in

___________________________________________

I’m going to use ______________, ________________,

_____________

Niche Declaration


<enter niche>



Search Box

View All Apps > Sort By >

Name, New, Top Rated

Browse By Category

Browse By Business Type

App Recommendation Engine

How To Find AppsApps.com and QuickBooks Online Apps tab

Only in QuickBooks Online


How To Find AppsGoogle Search


I, _______________________ am a/an

____________________________

who is an expert in

___________________________________________

I’m going to use ______________, ________________,

_____________



__________________________,

__________________,_____________________,________________

Niche Declaration


<enter niche>


<enter niche>


I, _______________________ am a/an

____________________________

who is an expert in

___________________________________________

I’m going to use ______________, ________________,

_____________



__________________________,

__________________,_____________________,________________

Niche Declaration


<enter niche>


<enter niche>

1) Take a photo of your Niche Declaration

2) Share on #SNH17 app, twitter, facebook and

tag @DavidLeary + #SNH17

3) Email to [email protected]

Thank you

Bonus materials


Apps keep small business owners and their employees out of the accounting software, which is returning to it's natural home, the domain of the accountant/bookkeepers.

It's Software as a Service (SaaS). Service is all that matters.

Commodity apps will get cheaper in price, niche apps will increase prices.

It's not a conversion from desktop, it's an upgrade to a better cloud ecosystem of solutions.

Accountants: You can not possibly learn all the apps. Pick a niche and learn the apps needed for that niche.

Developers: If you think your app works for every Small Business niche you are wrong.

Small Business Owners: If your accountant says you need to be on QuickBooks Desktop, they haven't explored the numerous apps that when added to QuickBooks Online are a way better solution.

There is not a list of top apps. There are only smaller lists of possible apps that could be a good fit for a specific small business.

There is no app that does everything.

The right app today, may not be the right app tomorrow.

Using the right app can save time, time is money, justifying the cost of the app.

The source of truth will be spread across many apps.

12 Laws of Small Business SaaS Apps


By functionBy integration depth

How I define apps

Apps.com apps

Apps that integrate with QBO

Apps that don’t integrate with QBO

Apps to run your accounting firm

Niche apps

Apps that fit all your clients

50 niche apps in 50 minutes

Small Business & Entrepreneurship