5 ways to turn former employees into brand ambassadors

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1 | © 2010 RiseSmart, Inc. 1 | © 2014 RiseSmart, Inc. | #RSwebcast 5 Ways to Turn Former Employees Into Brand Ambassadors (even if you laid them off) #RSwebcast

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Page 1: 5 Ways to Turn Former Employees Into Brand Ambassadors

1 | © 2010 RiseSmart, Inc. 1 | © 2014 RiseSmart, Inc. | #RSwebcast

5 Ways to Turn Former Employees Into Brand Ambassadors

(even if you laid them off)

#RSwebcast

Page 2: 5 Ways to Turn Former Employees Into Brand Ambassadors

2 | © 2010 RiseSmart, Inc. 2 | © 2014 RiseSmart, Inc. | #RSwebcast

A Little About RiseSmart

Technology People Innovation

  100% year over year growth   100% retention   42 unique industries   SMBs and Fortune 500   80% of clients report back   Clients land 62% faster than national average   Ability to deliver in over 50 countries

Facts & Stats

Page 3: 5 Ways to Turn Former Employees Into Brand Ambassadors

3 | © 2010 RiseSmart, Inc. 3 | © 2014 RiseSmart, Inc. | #RSwebcast

Approved for 1.0 HRCI Recerti"cation Credit

HRCI program number sent to you via email upon program completion.

Page 4: 5 Ways to Turn Former Employees Into Brand Ambassadors

4 | © 2010 RiseSmart, Inc. 4 | © 2014 RiseSmart, Inc. | #RSwebcast

Our Speakers

Jessica Merrell, SPHR @blogging4jobs

Karen Stevens, SPHR @karenlbs

Kara Yarnot @klyarnot

#RSwebcast

Page 5: 5 Ways to Turn Former Employees Into Brand Ambassadors

5 | © 2010 RiseSmart, Inc. 5 | © 2014 RiseSmart, Inc. | #RSwebcast

Our 5 Things

1.  Build a Culture of Empowerment & Transparency 2.  Facilitate Mobility 3.  Communicate Authentically 4.  Prioritize Redeployment 5.  Provide Transitions Assistance

Page 6: 5 Ways to Turn Former Employees Into Brand Ambassadors

6 | © 2010 RiseSmart, Inc. 6 | © 2014 RiseSmart, Inc. | #RSwebcast

#1 - Build a Culture of Empowerment

Successful companies associate workplace empowerment directly to business success.

Page 7: 5 Ways to Turn Former Employees Into Brand Ambassadors

7 | © 2010 RiseSmart, Inc. 7 | © 2014 RiseSmart, Inc. | #RSwebcast

#2 - Facilitate Mobility

•  Career plan •  Encourage learning & development •  Technology adoption •  Make it easy to move around the organization

Page 8: 5 Ways to Turn Former Employees Into Brand Ambassadors

8 | © 2010 RiseSmart, Inc. 8 | © 2014 RiseSmart, Inc. | #RSwebcast

#3 - Communicate Authentically and with Transparency

75% of CEO’s believe employee communication is the key driver to employee success.

– 2013 IBM CEO Study

Page 9: 5 Ways to Turn Former Employees Into Brand Ambassadors

9 | © 2010 RiseSmart, Inc. 9 | © 2014 RiseSmart, Inc. | #RSwebcast

#3 - Communicate Authentically and with Transparency

•  Take time to communicate – By planning – Honestly – Directly – Details

Page 10: 5 Ways to Turn Former Employees Into Brand Ambassadors

10 | © 2010 RiseSmart, Inc. 10 | © 2014 RiseSmart, Inc. | #RSwebcast

#4 – Prioritize Redeployment

•  Skills & experience evaluation of impacted employees

•  Ensure hiring managers give priority to evaluating candidates from the redeployment initiative

•  Redeployment saves the company money through lower recruiting costs, lower training costs and saved severance costs

Page 11: 5 Ways to Turn Former Employees Into Brand Ambassadors

11 | © 2010 RiseSmart, Inc. 11 | © 2014 RiseSmart, Inc. | #RSwebcast

#5 - Provide Transition Assistance

•  Best Practices – Plan ahead – Train Managers

• Communication materials • Noti!cation packets

Page 12: 5 Ways to Turn Former Employees Into Brand Ambassadors

12 | © 2010 RiseSmart, Inc. 12 | © 2014 RiseSmart, Inc. | #RSwebcast

#5 - Provide Transition Assistance

RiseSmart shortens the average job search by 62%

Page 13: 5 Ways to Turn Former Employees Into Brand Ambassadors

13 | © 2010 RiseSmart, Inc. 13 | © 2014 RiseSmart, Inc. | #RSwebcast

BONUS TIP: How to Nurture Alumni Relationships

• Alumni communities & networks • Alumni referral programs •  Social media – LinkedIn •  Your alumni become your rehires, your customers,

your vendors

Stay in touch with them.

Page 14: 5 Ways to Turn Former Employees Into Brand Ambassadors

14 | © 2010 RiseSmart, Inc. 14 | © 2014 RiseSmart, Inc. | #RSwebcast

Key Takeaways

1.  Empower employees to keep them feeling part of the mission

2.  Make it as easy to !nd a job internally as it is externally

3.  Be authentic in communications so employees feel “in the loop”

Page 15: 5 Ways to Turn Former Employees Into Brand Ambassadors

15 | © 2010 RiseSmart, Inc. 15 | © 2014 RiseSmart, Inc. | #RSwebcast

Key Takeaways

4.  Strive to redeploy employees before eliminating their positions

5.  Provide career transition assistance to enable departing employees to have a more effective and efficient job search

6.  Stay in touch with your alumni!

Page 16: 5 Ways to Turn Former Employees Into Brand Ambassadors

16 | © 2010 RiseSmart, Inc. 16 | © 2014 RiseSmart, Inc. | #RSwebcast

RiseSmart Client Experience

With our four cornerstones of services, the RiseSmart solution overcomes traditional model $aws in 4 ways:

•  Consistency •  Scalability •  Affordability •  Results

Page 17: 5 Ways to Turn Former Employees Into Brand Ambassadors

17 | © 2010 RiseSmart, Inc. 17 | © 2014 RiseSmart, Inc. | #RSwebcast

Questions?

Page 18: 5 Ways to Turn Former Employees Into Brand Ambassadors

18 | © 2010 RiseSmart, Inc. 18 | © 2014 RiseSmart, Inc. | #RSwebcast

More About Our Speakers

•  Karen Stevens, SPHR - www.linkedin.com/in/karenlbstevens

•  Jessica Merrell, SPHR - www.linkedin.com/in/jmillermerrell

•  Kara Yarnot - www.linkedin.com/in/karayarnot

Sources – 2013 IBM CEO Study - http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/

Page 19: 5 Ways to Turn Former Employees Into Brand Ambassadors

19 | © 2010 RiseSmart, Inc. 19 | © 2014 RiseSmart, Inc. | #RSwebcast

Approved for 1.0 HRCI Strategic Credit

HRCI program number sent to you via email upon program completion.