5 Ways to Supercharge Your Online Business in 2017

Presented By:Amit Bhaiya, Reed Patterson, and Wes Rangel

DotcomWeavers

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5 Ways to Supercharge Your Online Business in

2017

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Seminar ID: 401345

Prepared By:Amit Bhaiya, Reed Patterson and Wes Rangel

DotcomWeavers

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5 Ways to Supercharge YourOnline Business

Presents

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Webinar Goals

Learn 5 key ways to improve website performanceUnderstand how to improve SERP rankingsUnderstand how to track and use essential website dataLearn to create quality, conversion-focused contentPlan a content strategy for your website and social mediaStart to personalize the experience for your customersUpgrade your social media presence

Webinar Abstract

Many individuals and companies stop at a new website when building their online business. But a website is just the beginning – it is essential to actively improve, grow, and market your online business to achieve greater conversions. In this online seminar, DotcomWeavers discusses critical actions you can implement today that will supercharge your online business in 2017 and beyond.

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Topics to be covered today:

Improving Your Website Performance

Creating a Winning Content Strategy

Creating a Personalized Web Experience

Optimizing your Social Media

About DotcomWeavers

New Jersey-based Web Design and Development Company with a strong emphasis on eCommerce

Founded in 2007, Completed 350+ projects & have 70+ employees

We offer eCommerce, web application, mobile app, SEO, content creation, copywriting, fully responsive design, search engine marketing, social media management, and more.

We are dedicated to customer service and client interaction. There are no cookie-cutter approaches at DotcomWeavers. Everything is custom and personal to each client.

DotcomWeavers is a culture-focused company where we do great work and have a lot of fun.

Welcome. My name is Weaver and I’ll be your guide today.

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Introduction to Our SpeakersAmit Bhaiya, CEO and Co‐Founder

Amit Bhaiya is a lifelong entrepreneur and the CEO and Co-Founder of DotcomWeavers. He specializes in guiding clients through the website design and development process to achieve the technology solutions they desire. His specialties include strategic business management and development and building online business presences.

Wesley Rangel, Director of Business Development

Wesley Rangel is the Director of Business Development at DotcomWeavers. He joined the team in 2013 and immediately implemented a comprehensive marketing plan that would attract new clients and increase revenue. His primary responsibilities include market research and analysis, company outreach, client business development support and more.

Reed Patterson, Content Marketing Strategist

Reed Patterson is the Chief Content Strategist at DotcomWeavers and is responsible for internal and external brand development, content creation, and creative strategy.He supports the DotcomWeavers team to improve the company website and brand, and provides total marketing and content services to clients on the local, national, and social levels.

Improve Your Website PerformancePresented By – Amit Bhaiya, CEO

Your Data.What gets measured

gets managed.

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Your Website Performance MANTRA

TRACK

IMPROVE

MEASURE

TRACK Your DataTo understand your site’s current performance and the user traffic, type, and behavior, you need to pay attention to your site’s data.

This confers many benefits because it shows you your website’s strengths and weaknesses without bias. They also point out where improvements can be made.

There are free data tracking tools to track different aspects of a Website. These include:

For advanced information and support, there are also many paid tools available:

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IMPROVE Your Website

After your updates have been made, it’s time to track their performance and compare them to previous performance

SITE SEO TRACKING

Free Tools to track SEO

Free Sites to track user behaviors on Website

It is important that you understand the changes (positive or negative) that new content produce. Then you can move onto next phase, where the cycle starts again

MEASURE Your Improvements What is the data telling you about the changes you made?

Did your updates work?

How well did they work? What was their ROI?

Based on your findings, you will be able to make additional changes to the content and try again. Do this until you find a sweet spot for your content that resonates with customers.

After that, the cycle starts over again.

By following the cyclical process of Track, Improve, Measure, you will be able to produce consistently effective content and boost website performance for better conversions.

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Creating a Winning Content StrategyPresented By – Reed Patterson, Content Marketing Strategist

Content is king, so give it its due!

Why Content Matters You’ve probably heard the saying that “content is king”. It is.

Content is what users interact with: copy, images, video, links, etc.

What is Content Strategy?Content Strategy is a structured plan of what, where, and when to post, based on your business goals and the needs of your customers.

It is essential for engagement, conversions, SEO, traffic, and more.

Content can be anything so long as it is relevant and useful to your users.

To develop consistently effective content, you need a content strategy.

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What is Great Content?Your go-to quality content checklist

It is relevant to the audience viewing it

It is relevant to the season or other external circumstances

It is easily discoverable on search engines when relevant queries are made

It has a strong headline or hook (for images, this is something visually impactful)

It is original (this is important for people and search engines)

It is long or short, depending on the purpose

It is actionable (it either solves a problem for the viewer or prompts them to click)

It provides answers and references are accurate and supported by data

It is different and thought-provoking

It is supported by images and/or videos when it is text-based

It is supported by catchy headlines and short copy when image or video-based

It is consistent and fresh

Here is an example of great content:

It is relevant to the audience viewing it

It has a simple yet catchy headline

It has a big, bright image that supports the message

It’s text is broken up by quotes, subheads, and is full of helpful links and formatting like bold and underlined characters

Toward the bottom, you can see it features a list-style, which means it will be easy to navigate.

The short, catchy copy starts again

There is another image to support and engage (note: this could be a video)

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Components of Great Copy Be concise and to the point

Support your brand voice

Be user-benefit driven (that is, not about you, except in a few specific circumstances)

Be 100% relevant to the message you want to communicate

Have 3-4 uses of the content’s keyword every 500 words.

Grab user attention instantly

Connect on an emotional level

Use as few words as possible to tell the story

Lead the engaged reader through the content

Be formatted for easy scanning.

Have links to other parts of your site and important external sources

Be original and avoid ‘fluff’

Bad/Good Copy Comparison:

The letter above is ‘I’ focused, and doesn’t tell people concretely how they can benefit

The newsletter on the right is catchy and ‘You’ or customer-facing, and laden with benefits

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Visual Content & ImagesGreat visual content follows many of the same principles as great copy. In the last two examples, you probably saw that great content is a mix of enticing images and catchy, relevant copy.

Great visual content should:

Be original, shareable, and tell a great story

Avoid stock imagery whenever possible

Support your brand identity

Be relevant to the content it supports

Be relevant to the season / theme it supports

Good Image vs. Bad Image

Can you spot the differences?

Above, the composition, color, reference, and tone is established

On the right, the color is off (bad for food especially) and there is no context

Create a PersonalizedExperiencePresented By – Wes Rangel, Director Business Operations

Remember – it’s always about

the user!

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Everyone wants a personalized experience because everyone has different goals.

Approximately 75% of users get frustrated with websites that display content that is of no use or interest to them

But, on the other hand, nearly 60% of users would be willing to trade their information for a benefit (such as a discount) of interest to them.

And, nearly 80% of users feel they can trust a brand more if they are convinced that the information they provide is being used in a transparent way that benefits them.

Personalized experiences mean seeing the content, images, products, and media that are most relevant to your user goals. This may seem like a tall order, but thanks to Big Data, it is possible. In fact, whether you’re aware of it or not, you’ve encountered a personalized web experience.

A list of related products on Amazon

A discount offer in exchange for contact information on your first visit to a site

An email alerting you that you still have products in your abandoned cart

A special offer email that shows you new products based on previous shopping behavior

A chatbot that helped you solve your customer service questions in real time

Make it Personal

So, how do you start the personalized experience? By tracking and understanding your users & putting them into segments. You can sort users into segments by data such as:

Gender

Age

Income

Marital status / family size

Education

Geographic Location

Basic Personalization Tactics Update your content (website and social) for the season or other theme

Create a variety of different content that will appeal to various segments

Greet people by name (you can auto-populate email greetings with names)

Look at industry forums and message boards to see what matters to your audience

Examine Google Analytics to understand the behavior of different segments

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Examples of Personalization Tools Virtual Try-On Tools

Virtual Buying Assistant (VBA)

Visual Search

Popups based on behavior Popup for first visit

Popup for returning visitor

Email about abandoned cart

Third-Party Tools

Personyze

Marketizator

Monoloop

Monetate

Apptus

Granify

Personalization Example: Visual Search

Users can take a picture of something they love and find it online – and even buy it – without knowing the correct search terms to use

A DotcomWeavers Personalized Experience

Virtual Try-on Tool:

We built this tool for an eye-wear client to improve their customer experience

It allows users to use a picture of themselves and then apply various glasses frames to see how they would look

They can compare frames, share their look via social media for feedback and more

This takes imaging what they look like out of the equation

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Optimize your Social Media PresencePresented By – Reed Patterson, Content Marketing Strategist

Social Media is where youbuild your business!

Conduct a Social Media Audit

Presence on All Social Media Platforms• Set-up Profiles• Active postings on all platforms• Keep a track on the e-mails and passwords for each platform

Activities on Social Media• The profile is complete• Consistency of Content through all medias• Compelling and Intriguing Images and Backgrounds

Social Media Posting Behavior• Frequency of Posting• Relevance of the post

Reviewing the Social Media Activities• User Engagements done through the posts• Feedback reviews by the customers• Review time-line/cycle for the posts• Re-design the posts as per the review cycle

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A Great Facebook Profile

Burt’s Bees knows how to make an impact on social media.

Every aspect of their page is tailored toward the goal of engaging customers and promoting the brand identity

Note the banner image, profile pic, short description, associated content.

It all works together.

Anatomy of a Perfect Facebook Post Messaging Matters

• Keep it concise and to the point, between 3-5 sentences• Use humor, inspiration, and positivity to attract people, and ask questions or

tell stories to keep them engaged Facebook Users Love Links

• Links do a lot of heavy lifting. They populate the post with an image, provide access to more information and lead people to your site

Timing Is Everything• Make sure you are sharing when people are online. You can find out the exact

time frame through Facebook analytics Images Grab Attention

• Photos on Facebook have a long shelf-life and high visibility - the perfect size for Facebook is 800x600.

Engage With Your Audience• Comment on your own post to get the conversation started, always reply to

others, solve problems, and comment again after your post activity drops Mobile Usage

• Make sure your posts can capture those on the go – keep it short and sweet.

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Your Facebook Post Blueprint:

Follow these pointers for every post you make and you’ll create the most engaging content possible

Experiment with different styles of writing, images, and post targets.

See what works for you, but always try to keep it fresh so your viewers (new and existing) are excited about what you’re doing.

Create Your First Content CalendarA content calendar is your tool to organize the great content you are going to create into a plan of action for publishing to the web.

Your content calendar tells you what, why, how, who, when, where and the expectations for each post.

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Social Spending

Unless you are either a rockstar brand (a unicorn), or sell products or services that are good social media topics, earning a lot of followers, likes, and comments via organic methods can be difficult. Too difficult.

This is where social spending comes in. Once you are comfortable with developing a content calendar and goals, creating great posts, and earning some engagement, you should think about social spending.

The easiest place to start on this is Facebook’s advertising tools. It is accessible to new users.

We encourage you to reach out after the webinar for more information about getting started with social spending to boost your content.

Key Webinar Takeaways

These 5 steps represent the key actions that will deliver the highest ROI for your efforts

You will want to explore on-page SEO, which you can learn more about here.

Once you have these items on autopilot, you should get into more advanced actions such as paid search and social spending

Pick one of these topics, whichever you think needs the most work, and start today. Small steps daily lead to huge gains in just a few months.

Now we’ll turn the webinar over to you for questions. Thank you!

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We hope you enjoyed the

webinar. Please reach out with

more questions!

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Notes